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Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts

Buffer Social

With so many gifting occasions throughout the year, their social media marketing revolves around celebrating each giving moment, big and small. But when you have multiple people adding content, it’s important that everyone has visibility into upcoming content. Letterbox Gifts co-founders, Eleanor and Michelle.

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Interview with SMSsummit Speaker Jadis Tillery, ikwe

Social Media Strategies Summit

Jadis Tillery has over 22 years of marketing experience specializing in social media. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Ed. I advise people on transforming sales and marketing teams with a strong focus on digital. Our session will be a very practical one!

Education 204
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#SproutChat Calendar: Upcoming Topics for September 2018

Sprout Social

This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging case studies. 9/5 – Creating Engaging Case Studies with Eric Wendt, Sales Content Strategist. See a topic that interests you?

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What to Tweet: Content Tips for Experienced Social Media Managers

agora pulse

Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? I belong to this group of Twitter marketers.). Or are you one of those who think Twitter is just for fun and clutter and it is a waste of marketing budgets? Check out these tips to decide what to tweet.

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10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

Are you seeking ideas, advice, and case studies from some of the world’s top social media marketers? Check out our upcoming social media conferences. Customer care isn’t just a way to keep existing customers happy. Featured image by Pexels.

Strategy 130
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The complete guide to create your employee advocacy content strategy

Sprout Social

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. As one marketer said, “You need a lot of content to support a program. Case studies.

Strategy 131
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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

That made Twitter’s rebranding a real open goal for marketers. But the digital marketing tool Semrush proved that it’s equally possible to comment on social trends on a less likely platform: LinkedIn. Why It Worked Social media users dreamed up this campaign rather than Dunkin’s marketing team.

Examples 130