Social Media Strategies Summit

NOVEMBER 4, 2021

Sure, that people keep consuming growing amounts of content might seem like a good sign to most marketers. And, more importantly, what strategies can you use to boost your brand’s visibility (along with your content marketing ROI)? We can only expect this number to grow as more content becomes available. Get Super-Niche.

Content 220

Content Marketing Compete Case Study 220

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? link] #SMM [link] Doktor Marketing Would You Try It With a Fox? Holding a semi-annual niche affiliate marketing conference, it is quite common for me to find folks who want nothing to do with social media.

Consultant 122

Consultant Social CRM MySpace Social Media 122

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. I believe this idea is mutually-exclusive from what you're offered here? What do you think?

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches.

Review 115

Review Social Media Social CRM Consultant 115

Later

JUNE 12, 2019

In a way, our digital shoutouts are kind of like “mini case studies.” ” We use them to educate our audience on topics like Instagram marketing tips and how to best use Later’s features: View this post on Instagram. A post shared by Later.com (@latermedia) on Jun 11, 2019 at 9:12am PDT.

Instagram 73

Instagram UGC Feed Feedly 73

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. By transparent, I mean keep it real and no lip service.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. And That’s Where the Story Ends But, the genius of this approach begins and ends with the sign. The ad asks us to visit timberwolves.com/manifesto. But then it gets even worse.

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

APRIL 14, 2010

It’s about marketing sideways , not marketing head-on. Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? Isn't that where promotional campaigns serve a purpose?

Social Media 130

Social Media Consultant Health Care Questions 130

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Social Media is Inexpensive False. Absolutely.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. I believe it to be the most complete picture yet painted of how marketers are thinking about and deploying social media. This is when it starts to be fun.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

FEBRUARY 25, 2010

February 25th, 2010 |Written By: Susan Baier | View Comments Tweet Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better.

Social Media 117

Social Media Case Study Strategy Study 117

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. I can tell you that finding these articles isn’t easy!

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.

Social Media 132

Social Media B2B Company Consultant 132

Buffer Social

JANUARY 10, 2019

Facebook marketing in 2019 isn’t dead. Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. In our upcoming State of Social Media 2019 Report ( releasing January 16th ) we found that 93.7

Research 111

Research Content Facebook Curation 111

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? • Competitive analysis: How does your brand stack up to the competition? • Research: How do people talk about your industry and who are the influencers?

Social Media 158

Social Media Radian6 Strategy SM2 158

Viper Chill

AUGUST 4, 2010

I haven’t owned Cloud Living for almost a year now, so it would be nice to have one to my name, but there are just far too many of them on the market for me to take many of them seriously. More specifically, web software for internet marketers. Anyway I think that creating web based software is a good strategy.

Blogger 71

Blogger Software eBook Project 71

Convince & Convert

SEPTEMBER 21, 2010

link to post] – Posted using Chat Catcher [link] telleni (Trina Isakson) Twitter Comment RT @impactmax: Develop a Social Media Strategy in 7 Steps | Social Media Marketing [link to post] – Posted using Chat Catcher [link] ernstschipper (Ernst Schipper) Twitter Comment Now that’s a great post!

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. Does your business recognize the potential of social media marketing but remain uncertain about to how do it?

Social Media 130

Social Media Strategy Influencer Case Study 130

Kikolani

SEPTEMBER 10, 2010

How to build reputation with a blog: create value and be patient – a continuation of a great series on building reputation through blogging. 5 links to boost your Facebook marketing leverage – Facebook marketing basics for green businesses – six main things to think about when planning your Facebook strategy.

Mashup 116

Mashup Resources WordPress Press Release 116

Convince & Convert

SEPTEMBER 8, 2010

Approximately 10 years after having 67% of the search market, Yahoo! And they never really pushed into the huge Asian market either. It never captured the social media market. I disagree with your view all these changes and additions are good for Brands or Marketers. I have studied and proven this. So much clutter.

MySpace 138

MySpace Facebook Social CRM Consultant 138

Sprout Social

APRIL 23, 2024

As a marketer, you cannot afford to overlook LinkedIn. In this article, we’ll explore various content formats that work well on the platform and provide post ideas and examples you can adapt for your own LinkedIn marketing strategy. Share upcoming events Hosting a webinar or speaking at an event? Image source 5.

Examples 92

Examples LinkedIn Newsletter Hosting 92

Techipedia: Tamar Weinberg

JULY 29, 2010

Tagged as: audacity of free , authors , book , chris brogan , free , Marketing , social media { 3 trackbacks } VIP Access: The VIPerchill Business Plan August 4, 2010 at 4:12 am Could Consultants Offer Incentive-Based Pricing? Better yet, let’s just chat at an upcoming industry event instead of scheduling a dedicated meeting.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. Marketing was much easier when it was controllable. Then they can go back to business as usual.

Social Media 140

Social Media Strategy Consultant Social CRM 140

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online. Proposals are written. Resources deployed. Stuff gets built.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

MAY 20, 2010

link] [link] Doktor Marketing Are You Suffering From Premature Calculation? – [link] #measure [link] Hot In Marketing Social Media Success Metrics and Premature Calculation | Social Media Staffing and Operations | Social Media C. Fitting the square peg of social media in the round hole of marketing metrics is not going to work.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

JUNE 8, 2010

The ability of companies to win hearts and minds through contextually appropriate, just in time marketing is the hallmark of the Opportunity Economy, and it has never been healthier. That type of rifle shot, competitive marketing would be unthinkable in the “real world&# , but it happens every minute of every day on Foursquare.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

SEPTEMBER 15, 2010

link] Go2Mach2 Thanks Jay…Your chart is a good description of how the “process&# of Social Media Marketing should be viewed by most companies. link] jaybaer Mark just by doing that one thing – dealing with people other than the marketing department – you’re way ahead of most agencies.

Social Media 166

Social Media Strategy Social CRM Consultant 166

Viper Chill

FEBRUARY 16, 2016

Now I believe the standard way to go about conducting a case study is to ask the subject questions about their story, get their answers, and compile it into a polished, compelling report. Yet for this case study, I’m not going to ask Dave a thing. You really liked using capital letters at the start of words, Dave.

SEO 40

SEO Industry Sites Case Study 40

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. link] Nisha Pawar There are many niche markets and social media out there.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Keyhole.co

MAY 3, 2023

Develop leads by pinpointing prospects By tracking a range of terms, you can reveal users in your target market who may not know about your business. Learn your audience’s language Effectively marketing a product through content such as ads and landing pages involves speaking the audience’s language.

Strategy 64

Strategy Hashtag URL Industry 64

Convince & Convert

APRIL 22, 2010

In other cases, they are the new influencers, bloggers and taste-makers. Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Social CRM The new telephone.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Viper Chill

JUNE 11, 2013

“I could advertise on marketing sites with just an XXX graphic on a 125 x 125px square. As you saw earlier from that email comparing me to sleazy marketers who double-email and send an “oops, sorry wrong password” message, dozens of people had problems with the password feature.

Case Study 76

Case Study Study Products WordPress 76