The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? Was the campaign successful, and will Facebook partner with other brands in this way? . ” The result?

Mobile 149

Mobile Team Retail Journal 149

Kikolani

SEPTEMBER 12, 2011

One of the more interesting, maybe even downright controversial aspects of social media is actually measuring results. I had a total of 196 visits under Direct Traffic, including 41 from mobile users and 27 from iPad or other tablet users. I had a total of 87 visits from Facebook and 5 from LinkedIn. referral link.

Case Study 163

Case Study Analytics Google Study 163

The Realtime Report

MAY 8, 2014

The social media world is buzzing with information about the right social networks for the teen demographic, much of it focusing on Snapchat’s ephemeral messages and Instagram as a visual way to communicate among friends. Is your brand looking for an effective way to reach teens?

Case Study 195

Case Study Engagement Study Social Networking 195

Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. How does social commerce work?

Social Media 98

Social Media Instagram Apparel Groups 98

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Pam Moore

MARCH 31, 2017

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU!

Training 165

Training Social Media Brands Small Business 165

Laurel Papworth

NOVEMBER 25, 2014

Shares A social media strategy course that takes you through the 9 steps of a social media strategy, case studies, a template document for writing the strategy. Social Media Strategy Course (not tactical implementation of a Facebook Page!). Social Media strategy template to use at work.

Social Media 107

Social Media Strategy Case Study How To 107

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. Facebook With around 2.96 Facebook With around 2.96

ROI 52

ROI B2B Social Media How To 52

Small Business Mavericks

JUNE 14, 2011

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. For many reasons, mobile marketing has been slow to grow in the United States. “Mobile marketing in the US has been hindered by relatively slow adoption compared to the rest of the world.

Mobile 107

Mobile Strategy Wireless Marketing 107

Social Media Strategies Summit

MARCH 25, 2021

After all, social media – a key driver of social commerce – is used by more than half the world’s population , rising to three-quarters or more in markets like Northern and Western Europe, and North America. Simply put, all of this means social commerce is already too big to ignore – and it’s only going to get bigger!

Examples 221

Examples Retail Instagram Buy 221

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Activities 144

Activities Social Media Mobile Geotagging 144

Writtent Blog

APRIL 19, 2013

This week’s marketing news discusses the ways to increase e-mail deliverability, improve motivation for writing, Facebook Mobile App content optimization and tips on how to create high quality content. How to Optimize Your Social Content for the Facebook Mobile App. Stay tuned and check the best articles out!

Mobile 84

Mobile Content Facebook Embedding 84

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. How did you get involved in social media?

Social Media 122

Social Media Tumblr Yahoo Case Study 122

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Social Media 162

Social Media Study Statistics Aggregator 162

The Realtime Report

JANUARY 23, 2013

Social media was a driving force behind Krispy Kreme’s launch in India this past Saturday. The doughnut chain worked to drive up likes on Facebook, handing out free boxes of doughnuts at malls and schools and announcing special deals on the social platform.

Social Media 187

Social Media Buy Report Mobile 187

The Social Media Incubator

JULY 24, 2014

Social media has become one of the fastest growing tools for many industries in the last decade. Each week we take a look at how social media has changed, as well as new trends in the industry. Facebook Gets a Fresh Look as News Service. Weird Al Yankovic’s Social Media Experiment is a Lesson For Success.

Marketing 179

Marketing Case Study YouTube News 179

Convince & Convert

NOVEMBER 3, 2010

Tweet Remember, the goal isn’t to be good at social media. The goal is to be good at business because of social media. Proactively use your social outposts to drive behavior among your current and prospective customers that has a higher value than just a one click “follow&# or “like.&#.

Social Media 125

Social Media Case Study Real Estate Study 125

The Realtime Report

FEBRUARY 12, 2014

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. the HTC.com web site and the brand’s Facebook and Twitter pages.

Campaign 149

Campaign Case Study Mobile Study 149

Pam Moore

AUGUST 7, 2018

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. The goal is not to “do social media.”

Social Media 149

Social Media Training Startup Social Networking 149

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? When researching this episode, we came across a really interesting case study of HostGator, a web hosting service, and how they approached Black Friday / Cyber Monday. It’s a really interesting strategy, especially when you think of how you can use it on social media. .

Social Media 67

Social Media SMS UGC Marketing 67

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 132

Social Media Retail Education Airlines 132

Convince & Convert

JULY 5, 2013

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. They work alongside media relations and branded communications.

Social Media 142

Social Media Brands How To Case Study 142

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265

Research Social Media Marketing Retail 265

Convince & Convert

OCTOBER 23, 2013

Youth love SnapChat because of the temporal and ephemeral nature of the service, whereas many adults I speak with about SnapChat (which is mobile-only) have the same reaction: “Wait. Facebook believes – and is very much on-record as stating – that we WANT to share all of this information. It’s like GONE gone?

Facebook 141

Facebook Social Networking Social Graph MySpace 141

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog.

Social Media 232

Social Media Press Release Marketing Widget 232

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. Lush employees are major brand advocates on social media. Employees may already be posting about work on their social media feeds.

Social Media 111

Social Media Guidelines HootSuite How To 111

Idaconcpts

JUNE 4, 2014

After all—knowing that we need a website and a social media presence is old news. Because you want your website to scale easily to tablets and other mobile devices. Most people are still incredibly wary of mobile messaging. Social media. Yes, you need to have a social media presence.

Marketing 151

Marketing Case Study Smart Phone SMS 151

The Realtime Report

AUGUST 27, 2012

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009. Using social media and video to promote it, they generated $10,000 in the first 10 days, as reported by Grist.

API 178

API Education Social Media Research 178

SocialFish

JANUARY 11, 2011

We have some great stuff in the works, including a new Open Community case study series by Deirdre Reid , and an interview series where we’ll be talking to several top association CEO’s about the ideas in our little book. The Trainer’s Social Media Tool Box. Need help with Social Media policies?

Postrank 170

Postrank Handbook Case Study Press Release 170

Convince & Convert

MARCH 23, 2013

I’ve been saying it for years, and I’ll keep saying it: we’d all be better off if we worried more about being social, and worried less about doing social media ( tweet this ). This isn’t a particularly complex social media case study, and that’s why I love it.

Case Study 162

Case Study UGC How To Meeting 162

agora pulse

JULY 5, 2016

If you ask any social media manager what they love about their job, they’re not going to respond with “Content curation. Nuzzel is also available as a mobile app for Android and iOS so you can keep tabs on hot content anywhere you are. The post Free Social Media Tools We Love: Nuzzel appeared first on Agorapulse.

Social Media 61

Social Media Netvibes Tools Curation 61

SocialFish

MARCH 1, 2011

The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. Best Practices for Maximizing Mobile App Revenue (GigaOm). Facebook Page Redesign: Why Should Brand Marketers Care? Priya Ramesh).

Case Study 170

Case Study Press Release Eventful Analysis 170

Small Business Mavericks

MARCH 30, 2011

Mobile Search – Seriously, mobile phones have hit the market big time. People are buying on their phones, reading blogs on their phones, and updating their social media on their phones. Mobile search is big and I predict it will get bigger. I mean, it slowed down. Businesses lost interest.

Trends 156

Trends Case Study Press Release Marketing 156

Small Business Mavericks

FEBRUARY 21, 2011

Did Facebook Screw Up? » Facebook Page Promotion – Offline A lot has been said of Facebook Pages. How do you promote your Facebook Page? You could use any or all of the following offline marketing channels to drive new traffic to your Facebook Page as well as your website. Offline marketing still works.

Small Business 79

Small Business Hubpages Facebook Case Study 79

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Your expectations and attitude.

Eventful 128

Eventful Social Media B2B Conference 128