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Insights activation (II): run your marketing campaigns smartly with consumer insights based on social data [with case study]

Audiense

The content they share the most. The social networks, devices and other parameters of their online behaviour. From consumer insight to production in marketing campaigns. Let’s analyze the audience of MarketingProfs , the organization dedicated to the education for marketing professionals.

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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. How much time do you spend creating content to inspire and connect with your audience? Is the content you create built upon or supported by a solid framework and architecture for success?

Content 162
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12 (of the) Best Content Marketing Infographics of 2013

Webbiquity SMM

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Content 201
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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . . Our Story Tellers.

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60+ Creative Marketing Ideas for Small Business

Writtent Blog

To compete on the same level but with a smaller budget, you have to market smarter. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. 60+ Creative Marketing Ideas For Small Businesses.Then, if you’re really feeling stumped for ideas, consider these 1.

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Zero-Click Content: What It Is and Why You Should Create It

Buffer Social

Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to it and get a fraction of your typical engagement. It’s why every social media app has text, photo, and video formats with varying levels of focus. This is the gap that zero-click content fills. 

Content 104
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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. Instead, most LinkedIn users want to see fresh perspectives, great content, and informative, thought-leadership posts. Spun or AI-generated content just won’t cut it.