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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people.

Mobile 149
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Online & mobile disaster relief efforts for Japan

SocialFish

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. Here’s a nice reminder of how mobile apps can help (got a flashlight app on your phone?

Mobile 177
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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

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Firebelly at Brainstorming & Social Media Optimization Summits

Firebelly

You’ll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. Your comment has not yet been posted. Your comment could not be posted. Please try again. View an alternate.

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Firebelly at Blog Indiana

Firebelly

Youll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. Your comment has not yet been posted. Your comment could not be posted. Please try again. View an alternate.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Help companies participate in existing social networks, and build relationships on their turf. Couple your email newsletter content with additional website content on a blog for improved commenting. Collect case studies of social media success. Interview current social media practitioners.

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A Brief History of the Evolution of Social Technology

Social Media Marketing

Facebook aficionados in particular are known to congregate in hot spots that feature free access to the social network for laptops and cell phones. The Impact on Communication Habits and Business Harvard Business School proclaims social media and networking to be the "the most significant business development of 2010."

Wireless 162