Jon Loomer

NOVEMBER 9, 2022

First, I walked you through the basics of campaign creation related to TikTok ads. I should first make it clear that I am new to this platform. I am no expert. There will be portions here that are unclear to me and I’ll provide my most educated understanding of how something works. App Activity.

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Eventful Engagement Organization Groups 206

Jon Loomer

NOVEMBER 29, 2022

You may know that I have fully embraced short-form video during the past couple of months. I had to overcome so much of what I thought I knew about marketing and advertising to do it. But, I fully understand and appreciate why they don’t get it because I was one of them until recently.

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Video Marketing ROI Buy 200

Jon Loomer

FEBRUARY 21, 2024

While I was preparing my slides for Social Media Marketing World about the changes related to targeting and optimization over the years, it struck we why so many advertisers struggle with understanding how their role has evolved with targeting: There’s a messaging problem. I think I found the solution.

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Advertising Campaign Conversation Eventful 166

Jon Loomer

JANUARY 11, 2022

As of the date of writing this, I don’t have it. That limits the amount of information I can provide. I wanted to at least provide an overview of what I know so far, an interesting mystery, and some overall thoughts. They’re calling it ODAX: Outcome-Driven Ad Experiences. Flows are changed.

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Campaign Facebook Advertising Overview 205

Jon Loomer

JANUARY 30, 2023

ChatGPT and the prospects of a future fueled by AI have exploded into our consciousness during the past couple of months. I, like most of us, am an AI novice. I’m learning all of this now. And because of that, I’ve tried to play catch-up regarding how exactly this impacts me now and in the future.

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Jon Loomer

MAY 31, 2023

Ever since ChatGPT rolled out and shocked the world, I’ve been focused on how I can leverage this type of technology to add value. Even though we are still in the very early days of this technology, I’m downright giddy about the potential. At the bottom, you can even join the beta to test it out yourself.

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Training Content URL FAQ 185

Jon Loomer

MARCH 6, 2024

In this post, you’ll learn some specific examples of the following: Low-quality ad content Low-quality post-click experiences User signals Low Quality or Disruptive Content advertising policy At the end, I’ll provide recommendations on how to address ad quality. In other words, “clickbait.” Engagement bait.

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Content Policies Cost Advertising 175

Jon Loomer

APRIL 28, 2023

How Things Were Before It’s possible you still have this. ” In other words, if you didn’t make any changes to that drop-down, you’d reach people who live in the locations you select or were recently there, even though that’s not their home. .” But I often use “Living in” for my ads.

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Tourism Travel Advertising Privacy 198

Ignite Social Media

JUNE 20, 2023

Am I expendable? But I saw a quote online that I think sums up the situation correctly. In today’s digital landscape, AI-powered tools like ChatGPT have emerged as game-changers in content creation, keyword research, and other SEO-related tasks. How did it do that? It was, “Marketers won’t be replaced by AI.

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Tips Content SEO Engineering 161

Janet Fouts

APRIL 13, 2021

The word “mindfulness” has become a trendy catchphrase these days, and some avoid using the “ M ” word altogether because it feels woo woo, or icky. The thing is, whatever you wanna call it, I can tell you that these simple techniques work, and. I was intrigued by Clif Smith’s title. Clif Smith.

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Skills Training Study LinkedIn 231

Jon Loomer

APRIL 19, 2023

One of the most common questions I get is related to scaling Facebook ads: Once you get good results, how do you increase your budget while continuing to get those good results? If it were easy, I wouldn’t need to write this blog post. In other words, the algorithm has to relearn how to deliver your ads.

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Strategy Facebook Cost Campaign 178

Jon Loomer

DECEMBER 26, 2022

Assuming you have the pixel on every page of your website, you can do this. In other words, your audience will only include those who fired the PageView event at least two times. You can change the logic if you want… And you can also change the number. One lever you have to counter this is the retention.

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Jon Loomer

OCTOBER 16, 2023

In other words, the number of conversions (purchases in this case) is what matters most. Value Optimization If you have this update, there is a dropdown menu for the performance goal, and you will be able to select “Maximize value of conversions.” To recap, you have two options… 1. This setting is optional.

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Campaign Price Conversation Advertising 169

Jon Loomer

MAY 12, 2021

If you want to create a conversions campaign, you can only optimize for one of your eight configured events. This is related only to audiences that include people who have opted out of iOS tracking (mainly website custom audiences and app activity custom audiences). on Tuesday, May 11, 2021. Delayed Access to New Configured Events.

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Advertising Facebook Aggregator Eventful 217

Hootsuite

JANUARY 2, 2024

This can lead to exciting opportunities, like a new job or becoming better known in your industry with a strong personal brand. Hypothesis: Longer LinkedIn comments get you more connection requests We’ve all seen those one or two-word LinkedIn comments, like “Well said!” I found out. #1 Here’s what I did each week in detail.

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Comments LinkedIn HootSuite Analytics 106

Jon Loomer

MAY 2, 2022

There are several different ways to target your website visitors using website custom audiences (I previously wrote about 10 of them ). But, I wanted to give you some examples of how I use the approach to create audiences for people who visit specific pages or websites. I can use this in multiple ways.

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URL Facebook Training Examples 197

Jon Loomer

DECEMBER 11, 2023

I’ll then share my request for how Meta could clear up the confusion with necessary transparency. By the end, I’ll detail a test that I am starting that could help provide some necessary clarity. Advantage Lookalike allows Meta to expand beyond your chosen percentage if better results can be found by doing so.

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Advertising Comparison Conversation Report 156

Hootsuite

SEPTEMBER 23, 2022

You have to quickly — and wittily — react to trending topics. Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. It can make or break a campaign or your entire social media marketing strategy. Looking at you, Twitter meanies.).

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Social Media Tools Tips HootSuite 145

Jon Loomer

APRIL 5, 2023

I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. I may have found it in Zaraz. But I’ve heard consistently that its AWS hosting prices many small businesses out. I’m still testing. You can create triggers using a timer.

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API Conversation Facebook Eventful 159

Jon Loomer

APRIL 17, 2022

When I logged into Ads Manager recently, I noticed a new alert at the top. I had been selected for an advertising study. I know that’s not the best image. And I no longer see the message. Expanding your audience is often an effective way to improve results, but you can opt out. Second: Oh, crap.

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Convince & Convert

DECEMBER 13, 2023

The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. So, let’s dive deeper into your future social media video strategy and see how you can make content that people will want to engage with!

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Social Media Video Feed Feedly 150

Jon Loomer

JULY 17, 2023

Credit can be given to ads that received a click (within 1 or 7 days of the conversion) or only a view (within a day). While the specs for this placement doesn’t mention it specifically being “skippable,” it does have a “Keep Watching” prompt which may qualify. Let’s go… What Is It?

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Advertising Engagement Class Conversation 148

Jon Loomer

MAY 29, 2023

Even if you know about it (I’m writing this and I still forget nearly half the time). In other words, the form is restricted. I find this odd. You may have very good reasons for doing so. When they do so, that person can click it and buy your product. Anyone can complete it. Lead Export.

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Jon Loomer

FEBRUARY 26, 2024

With this post, I hope to provide clarity on when you should use Advantage+ Audience, when you shouldn’t, and how it impacts your overall approach. You can optionally provide an audience suggestion, and Meta will prioritize it before going broader. Both are wrong. That said, it also shouldn’t be used in all situations.

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Construction Cost Issues Conversation 181

Jon Loomer

NOVEMBER 20, 2022

The filters are many of the same options you’ll have when determining ad group targeting (called an “ad set” with Facebook ads). First, languages… Age and gender… Interests and hevaviors… I provide a bit more detail on these options in my introduction to TikTok campaign creation. Audience Overview.

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Real Estate Overview Hashtag Price 185

Jon Loomer

OCTOBER 24, 2022

In other words, if you choose 1-day click, Facebook will focus (in theory) on people most likely to convert within a day after clicking. Advertisers went from having to defend “inflated” reporting to now needing to find “lost” conversions. Oh my goodness. How Facebook reports conversions. The iOS 14 Changes.

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Facebook Conversation Report Advertising 197

Jon Loomer

JULY 5, 2023

Manual bids can also have the opposite impact, leading to worse results than if you had allowed default bidding. Once you get results over time, you can make decisions regarding a bid strategy that might get you better results. While using Highest Volume, you can set a Cost Per Result Goal. When should you use this?

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Advertising Strategy Cost CPA 164

Jon Loomer

JANUARY 16, 2023

This is obvious to me, so I know that I can’t put my head in the sand and hope that it goes away. And because of that, I’ve dedicated significant time and effort lately to understanding how I can best leverage the technology. We’re all testing and learning how we can use it.

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Strategy How To Facebook Training 207

Hootsuite

MAY 31, 2023

Social media managers have suffered too long with tedious, manual tasks. Here’s how you can get started with ChatGPT for social media marketing. Here are just a few clever ways you can leverage ChatGPT for day-to-day social media tasks. Image creation Okay, so ChatGPT can’t technically create images yet.

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Social Media HootSuite How To URL 140

Jon Loomer

OCTOBER 4, 2022

A couple of similar audience expansion features have been rolled out to the Advantage product line during the past year. I don’t have it in most of my accounts. You have it. In both cases, the audience can be expanded beyond what you enter if it can improve performance. Sound familiar?

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CPM Facebook Features Course 206

Jon Loomer

APRIL 18, 2022

In most cases, you assume that the users you target have a positive interest in that topic. You can, too. In other words, these results were consistent with the findings of the first study. They used green cheese as an example. Let’s assume you shared a post about how you dislike green cheese. That’s a lot!

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Study Facebook Advertising Research 203

Jon Loomer

AUGUST 14, 2022

Given how stagnant Facebook ads targeting production has been the past couple of years, it’s nice to have some positive news about something added. First, I admit that I had to read the descriptions for these first three options multiple times because they are so similar, and surely have overlap. The New Options.

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B2B Facebook Diagrams Industry 217

Sprout Social

JANUARY 12, 2022

Never underestimate the power of positive word of mouth. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? The not-so-hidden power of word of mouth advertising. Shout-outs.

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Conversation Review Marketing How To 136

Jon Loomer

DECEMBER 1, 2022

It can be the best approach in the right situation. Let’s be clear, I’m not just talking about targeting a large audience. When I saw “Go Broad,” I’m referring to the practice of using an audience that includes everyone within a given country. You should go broad instead. It seems crazy.

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Facebook System Conversation Eventful 200

Jon Loomer

MARCH 30, 2022

Why am I skeptical? “Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. Withholding: Video posts can’t omit key information to create a curiosity gap that encourages people to watch the entire video.

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Video Facebook Policies Feed 201

Jon Loomer

SEPTEMBER 5, 2023

In other words: Meta may give these users the option of paying a monthly fee to not see ads. The DSA could have a similar impact. What a Subscription Could Look Like We can only speculate how a subscription for users in the European Union may be structured. To appease regulators. What would that be? Does that mean $10 per month?

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Advertising Instagram Facebook Privacy 184

Jon Loomer

NOVEMBER 22, 2022

I’m not suggesting everyone should pull back. As I type this, we’re a couple of days from Black Friday. That said, you may have trouble standing out in e-comm if you are unable to offer a discount. Your ad will not stand out if you can’t offer a good deal. You can’t just push through.

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