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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Research 257
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

Strategy 125
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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

Examples 142
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Social Media Case Study: Discover Boating

Ignite Social Media

One of those projects was a campaign called “Welcome to the Water” for Discover Boating. Our work with Discover Boating won Audience Honor for Large Media Buying Strategy at the Shorty Awards. You can read more about our social media case study below. Campaign Objective. Strategy & Implementation.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. with only a handful.

comScore 299
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8 marketing campaign ideas that customers will engage with

Sprout Social

Trouble coming up with marketing campaign ideas? That is, random promotions with no end-goal, strategy, or definition of “success.” This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly?

Campaign 138
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2019 Social Media Trends to Watch

Ignite Social Media

Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media. Stories Use and Engagement Will Continue to Grow.

Trends 143