Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. Measuring the success of B2B SaaS Marketing Ultimately, your marketing strategies should drive revenue through customer acquisition or retention. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Writtent Blog

DECEMBER 21, 2023

Building a small business content strategy is hard work, but it’s probably about to get much harder. If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset. Breaking the status quo should play a role in any small business strategy.

B2B 93

B2B Strategy Tips Content 93

Social Media Strategies Summit

JANUARY 2, 2020

Social is the primary thing people do online, and according to PwC’s study of 22,000 consumers , social media is the most influential channel for inspiring purchases. While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. Van Ness’ fan base includes 4.8

Campaign 166

Campaign Meme Instagram Social Media 166

Buffer Social

JUNE 8, 2022

One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. We have been using Buffer for a number of years and it's been an invaluable resource to our social media strategy and how we communicate with our customers. Tip 1: Get the timing right.

Case Study 70

Case Study Campaign Social Media Study 70

Keyhole.co

JANUARY 20, 2024

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. So how can a small business create an achievable marketing strategy that gets results?

Small Business 100

Small Business Engagement Strategy Facebook 100

Ignite Social Media

MARCH 28, 2019

Facebook conversion lift studies now make it easier than ever. We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more! We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more!

Study 95

Study Conversation Cost Campaign 95

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

Examples 141

Examples Campaign Tips UGC 141

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. This is referred to as your organic content strategy, or SEO.

SEO 239

SEO Strategy Tips Marketing 239

Ignite Social Media

MAY 26, 2022

Adopting a future-proof social media strategy will help you stay ahead of the curve. But there are a few things you can do to make sure your strategy is ready for anything — even for the future of social media marketing. Now, what can you do to make sure your social media marketing strategy remains effective in the years to come?

Social Media 156

Social Media Strategy Marketing Influencer 156

SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. Because of that, Instagram should continue to be a part of your marketing strategy in 2022. Case studies show that 80% of Instagram users follow at least one business profile. Instagram ad measurement is robust, and campaigns can be adjusted easily.

Instagram 162

Instagram Strategy Marketing Metrics 162

Ignite Social Media

DECEMBER 14, 2018

When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. To ensure your team is extracting maximum Facebook business value for your company, crosscheck the following with your current strategy. Optimize Your Current Strategy. The social networking goliath has nearly 1.5

Strategy 142

Strategy Facebook CPC How To 142

Waxing UnLyrical

JULY 14, 2014

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. I think I’ll start a crisis campaign today!”

Campaign 194

Campaign SMS B2B Case Study 194

Sprout Social

NOVEMBER 1, 2023

And we’ll cover 10 examples of BTS social media content to help inspire your strategy. 10 behind-the-scenes post ideas and examples for your next campaign 1. How to get more from your behind-the-scenes content BTS is an important part of your business and content strategy. What is behind-the-scenes (BTS) content?

Campaign 89

Campaign Content Upcoming Authentication 89

Koka Sexton

FEBRUARY 16, 2023

But what goes into creating an engaging email nurturing campaign? Having clear goals will help you create a strategy that aligns with your overall business objectives. Track and analyze your results: It’s important to track the performance of your email nurturing campaign and make adjustments as needed. Boost sales?

Campaign 78

Campaign Engagement Case Study Newsletter 78

Social Media Strategies Summit

FEBRUARY 4, 2021

However, you also need to have the right marketing strategy. Your business can benefit from a Linkedin marketing strategy. Here are the steps for creating your Linkedin strategy. The first step in the campaign is to create a LinkedIn page. The LinkedIn strategies for B2B brands. So let’s start from the beginning.

B2B 130

B2B LinkedIn Strategy Brands 130

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? That is, random promotions with no end-goal, strategy, or definition of “success.” This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly?

Campaign 136

Campaign Engagement Marketing Hashtag 136

Waxing UnLyrical

JULY 20, 2015

How can you bring some social to your next PR campaign? Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. So our strategy here is to just build traffic and gain a following. The Blue Key Campaign (Prezi). ” 3.

Case Study 100

Case Study Study Influencer Consultant 100

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

Strategy 121

Strategy Brands Content UGC 121

Oktopost

NOVEMBER 14, 2022

Influencer marketing is one of the most powerful strategies that could be done for your business. According to a study done by BusinessWire, 61% of people trust a recommendation they see on a social platform from an influencer, while only 38% would trust a recommendation from a brand. What is influencer marketing strategy?

B2B 69

B2B Influencer Strategy Industry 69

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

Case Study 100

Case Study Study Banking Campaign 100

SocMed Sean

FEBRUARY 15, 2022

In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. Here are some thoughts about including TikTok as an effective part of your campaigns. Is TikTok a good marketing opportunity for businesses in 2022?

Trends 147

Trends Strategy Marketing Authentication 147

The Realtime Report

SEPTEMBER 3, 2020

Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business. Other methods include running a spam link campaign to bring on/cause a google penalty, or even hacking a website. Running a negative influencer campaign (getting influencers to review a competitor in a negative way) – 26%.

Study 184

Study Reputation Survey SEO 184

The Realtime Report

OCTOBER 29, 2019

Surefire Strategies in the Social Media Marketing World. You’re trying to build a strong social media strategy for your business, and honestly, it shouldn’t be this hard! Words like study, research, and get to know don’t quite cut it here. The sweat drips down your brow. Keep reading. Good luck.

Social Media 119

Social Media Strategy Marketing Study 119

Keyhole.co

FEBRUARY 9, 2024

There are things like paid ads, or if you’re not looking for paid sponsorships, you can opt for numerous free promotional strategies. However, these are highly effective methods for creating brand awareness and boosting your company’s sales with the right marketing strategy. What kind of content should you create?

Strategy 52

Strategy Facebook Marketing Groups 52

Hootsuite

APRIL 12, 2021

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. What is a social media employee engagement strategy? 6 quick tips for creating an employee engagement social media strategy.

Engagement 139

Engagement Social Media Strategy Tools 139

Sherrilynne Starkie

APRIL 23, 2020

Is your campaign missing something? Join me as I break down public relations’ crucial role in successful content marketing campaigns. Discover the essential elements of an integrated strategy that pays off. Build on the successes and avoid the mistakes of those who came before with real-world case studies.

Content 243

Content Case Study Marketing ROI 243

Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

OCTOBER 1, 2020

Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though. Many third-party studies confirm that organic reach is (largely) on the decline.

Advertising 145

Advertising Campaign Social Media How To 145

Social Media Strategies Summit

JULY 14, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Ed. Through our case study and simple-to-follow tips, we will show you how to build a network of Advocates to create real business impact regardless of budget size or how advanced your marketing strategies are.

Education 205

Education Case Study Overview Upcoming 205

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. But it’s vital to develop a strategy first. Guest post by Atreyee Chowdhury.

Tips 352

Tips Marketing Privacy Influencer 352

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys. No problem.

Strategy 129

Strategy Brands Hubspot Survey 129

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

Campaign 162

Campaign Google Case Study Badge 162

Socialized

JANUARY 19, 2021

Study the ten best practices to take quality pictures, improve them and position them on your company’s social media pages. Every social media strategy aims at targeting the audience you want, so it’s essential that you connect with your pictures. Only taking an image is not appropriate for a marketing campaign.

Campaign 100

Campaign Social Media Patterns Apparel 100

Audiense

MAY 31, 2018

After the articles on how to activate consumer insights extracted from social data in the pre-campaign phases , and in the production and execution of marketing campaigns , today we’ll talk about how to implement this information and knowledge in the post-campaign phase.

Case Study 68

Case Study Campaign Activities Study 68

Social Media Strategies Summit

APRIL 22, 2021

Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. Check out these 10 top-notch campaigns from universities across North America. Baylor University tops the tree when it comes to its social media marketing strategy. Image source . Or something else entirely?

Education 264

Education Examples Social Media Meme 264

Keyhole.co

MAY 29, 2023

The best thing you can do as a brand to be relatable, however, is to invest in unique social media campaigns that will have your clientele buzzing with excitement and talking with your brand. In this blog, we will look at 17 unique social media campaign examples to inspire your own. #1 Apple’s campaign was ingeniously simple.

Campaign 52

Campaign Social Media Hashtag Trends 52

Convince & Convert

JULY 19, 2013

Case Study: A Day at the Races With Indy 500. Unlike most hashtag-driven campaigns, #Indy500orBust didn’t end there. For the first time ever, Instagram photos were incorporated throughout the Indy 500 marketing campaign, including an interactive map featuring geotagged photos. Wondering how your brand can follow suit?

Campaign 151

Campaign Instagram Case Study Tips 151