Small Business Mavericks

JUNE 10, 2014

It’s very likely you do because the Absolut ad campaign consisted of variations on the same theme from 1981 until the summer of 2013 when they changed their methods to include more than just a beautiful picture. That’s almost a fifteen thousand percent increase during one campaign. Do you know what I’m talking about?

Analysis 87

Analysis Advertising Campaign Collaboration 87

Small Business Mavericks

JUNE 2, 2014

If It Looks Like Spam… In Larry Kim’s article, “ebay Just Lost 80% of its Organic Rankings” , it’s clear that eBay implemented a strategy that was destined to crater their search rankings from the start. eBay created a major AdWords campaign that was by all accounts completely spammy.

Adwords 93

Adwords Paid Search Small Business Google 93

Small Business Mavericks

MAY 20, 2014

Online marketing strategy for reputation management has to be wise. There needs to be an accurate assessment of the situation and an experienced analysis of the probable outcomes for every strategy you might come up with to deal with a reputation crisis. Reputation Management online marketing strategy online reputation'

Reputation 101

Reputation Fashion Analysis Engineering 101

Small Business Mavericks

FEBRUARY 29, 2012

Some will argue that SEO is part of an online marketing strategy whilst others will argue the opposite, online marketing is part of an SEO strategy. There are many small business owners who complain of failed marketing campaigns (and coupons are again a good example here). SEO helps to sell your marketing strategy.

SEO 105

SEO Press Release Marketing Small Business 105

Small Business Mavericks

NOVEMBER 3, 2014

Remarketing is a powerful tool –make sure that you’re getting the most out of it by exploring the new platforms, targeting methods and strategies you can use to optimize it. Remarketing for Dynamic Search Ads (RDSA) — apply your remarketing audience list to a Dynamic Search Ad campaign to focus further. –Eric Couch.

Tips 111

Tips Small Business Campaign Engineering 111

Small Business Mavericks

SEPTEMBER 18, 2013

They are out there right now conducting their own marketing campaigns. Follow your competition on social media, look at their content strategies, and find out how they operate in key customer interaction areas. Conduct a thorough research campaign and be sure to get as much actionable information as possible before you start marketing.

Research 101

Research Types Small Business Forums 101

Small Business Mavericks

JANUARY 8, 2012

This is a good market strategy. That is what small businesses need to do with their online marketing campaigns. Since you are already thinking of new advertising campaigns for this year, think about how often you can afford to place ads all over the internet and especially social network sites. Yes, they are annoying to us.

Small Business 142

Small Business Advertising Campaign Social Networking 142

Small Business Mavericks

SEPTEMBER 10, 2011

There are a number of reasons why you might want to hire a professional social media team to handle your campaigns. Another reason to hire a professional firm for your social media campaigns is because they are the experts. First on the list is the time-intensive nature of social media marketing. A social media firm does it every day.

Social Media 124

Social Media How To Campaign Social Networking 124

Small Business Mavericks

DECEMBER 4, 2014

Instead of jostling shoulders with that crowd of fishermen-marketers right at the edge of the water, it looks like the effective strategies are more remote, in the form of targeted e-mails and mobile marketing. What’s Your Strategy Going To Be? The fish are biting, it’s for sure.

Mobile 98

Mobile Banking Overview Small Business 98

Small Business Mavericks

MAY 6, 2015

The average content marketing campaign can deliver KPIs equal to or better than most native advertising campaigns, but there are distinct differences. native campaigns yield higher views, site traffic, and social engagement. native campaigns yield higher views, site traffic, and social engagement. Content or Native?

Research 70

Research Advertising Content ROI 70

Small Business Mavericks

JANUARY 7, 2015

Why is that so, and how can we learn from the next big thing in gizmos when it comes to our marketing strategies? It’s easy to think that everybody is excited about the campaigns that have been taking up your time, but people don’t see things this way. But many of these things don’t make much of a splash in real life.

How To 70

How To Mobile Cost Strategy 70

Small Business Mavericks

SEPTEMBER 3, 2011

It’s important question because without the proper answer you might develop a social media campaign with no direction. But you have to have a strategy that covers each of those points. Are you ready to talk about your social media strategy ? Is it reputation management? Is it audience engagement? All of the above?

Social Media 112

Social Media Reputation SEO Questions 112

Small Business Mavericks

APRIL 18, 2013

And they may rely on you to implement certain key aspects of your online strategy. Nothing can kill a campaign faster than the client not being fully committed. Small Business Internet Marketing internet marketing online marketing online marketing consultant online marketing strategy' You shouldn’t let them down.

Marketing 105

Marketing Consultant Small Business ROI 105

Small Business Mavericks

OCTOBER 15, 2014

So it makes sense that before an ad campaign or search engine optimization strategy is put into place, the language of the potential user is considered. Language is what the user types into the search box, and how the user comprehends what is on your site. Pictures help communication, but language makes the message clear.

SEO 102

SEO Airlines Small Business Sites 102

Small Business Mavericks

DECEMBER 18, 2012

If you can only afford $200/month in developing your online marketing strategy , then you won’t – you can’t – be as effective as the company that can afford $2,000/month. Small budget PPC campaign. That doesn’t mean you should give up. So what are some things you can do on a smaller budget? Guest blogging.

Marketing 96

Marketing Small Business Activities Campaign 96

Small Business Mavericks

MAY 16, 2012

If you are looking to see how a coordinated social media marketing campaigns looks, then there is probably none better than that put together by Ikea. The famous flat pack furniture specialists have created a campaign that combines the power of e-mail marketing, the use of a specialty micro-site, Pinterest and Facebook.

Social Media 107

Social Media Marketing Newsletter Loyalty 107

Small Business Mavericks

AUGUST 26, 2014

It’s hard to measure the response, though, because this is not a marketing campaign where the initiators have control over what happens. This kind of dream campaign isn’t one that is reproduced in a carefully researched strategy. The fact is, we don’t know how many people have done the ice bucket challenge.

Energy 87

Energy Research Social Media Campaign 87

Small Business Mavericks

SEPTEMBER 13, 2013

You need a strategy. A good SEO campaign will take 3-6 months at least, but it depends on the level of competition in your niche. You have to give it time. SEO is not like instant coffee. You can’t just pour hot water into a cup, stir it around, and watch your website rise in the rankings. It isn’t an overnight process.

SEO 101

SEO Small Business Engineering Campaign 101

Small Business Mavericks

OCTOBER 13, 2014

Russell’s recap highlights three possible snags in your SEO strategy: De-Indexing Issues. One of the great things about the internet is the way it levels the playing field a little by allowing even lower-budgeted marketing campaigns a shot at the global stage. SEO Can’t Be Completely Automatic.

SEO 102

SEO Small Business Engineering Issues 102

Small Business Mavericks

AUGUST 19, 2013

Here are 4 ways you can develop a more aggressive content marketing strategy. Using the real-time tools of the Web – such as social media, your blog, and YouTube – you generate media attention for yourself in real-time and reap the benefits of a solid PR campaign without spending weeks or months in planning.

Content 101

Content Press Release Marketing Journal 101

Small Business Mavericks

JUNE 24, 2014

Your marketing campaigns, reputation management, brand recognition, and customer loyalty are equally part of the mix and are affected by social media, email, niche communities, and SEO. It just makes sense to spend a small amount of time learning from the experts so you can choose your strategies wisely.

How To 87

How To System Reddit Journal 87

Small Business Mavericks

JUNE 6, 2014

If you ‘get’ Twitter but need to create a strategy , you can build a content calendar with their template, get tips for encouraging interaction with your followers, get help writing engaging tweets, and download the #MktgKickstarter Toolkit so you have all the stuff in one spot. Lastly, you can download a guide to Twitter ads.

Twitter 87

Twitter One Spot Template Templates 87

Small Business Mavericks

MAY 30, 2012

Those quiet times are often a relief, time to restock shelves, handle the administrative side of business, and work on different marketing strategies. You could publish more content, improve your SEO strategies, and perhaps run a PPC campaign during those low periods. What about online businesses?

Small Business 93

Small Business Retail Project SEO 93

Small Business Mavericks

FEBRUARY 4, 2011

But let’s qualify that: This assumes that you are running these campaigns. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you.

Small Business 115

Small Business Press Release Case Study Adwords 115

Small Business Mavericks

JULY 18, 2013

That means you must run a PPC campaign and take notes. This isn’t a perfect PPC management strategy , but it will help you identify unprofitable keywords that you can segment and eliminate quickly. In order to use this method of keyword management you have to establish some history.

Small Business 105

Small Business Conversation Advertising Cost 105

Small Business Mavericks

MAY 11, 2015

HealthLeaders Media’s Marianne Aiello recently took a look at how the Mayo Clinic’s Digital Marketing Strategy Drives Engagement. For instance, that rash of Twitter users doing the Popeye pose is part of the 2015 #StrongArmSelfie campaign — an effort to raise awareness for colorectal cancer screening.

Health Care 70

Health Care Marketing Engineering Reputation 70

Small Business Mavericks

JUNE 19, 2014

managing PPC campaigns. designing effective marketing strategies. Usually, the one delegating knows enough about the task to recognize expertise and appreciate it. In marketing, delegating responsibilities can include: writing quality content for blogs and sites. monitoring social media and responding appropriately. analyzing data.

Small Business 87

Small Business Consultant Questions Campaign 87

Small Business Mavericks

FEBRUARY 2, 2012

Like every marketing strategy , coupons have good points and bad points. That was the case with one (of many according to social gossip) business who decided to run a campaign through Groupon. Are online coupons good for small businesses?

Small Business 101

Small Business Cost Discount Retail 101

Small Business Mavericks

JANUARY 13, 2012

At the same time, your content should contain links to external sites that are, once again, “natural” You can then extend this philosophy to your external link building campaigns. Does “natural” mean you ignore other SEO for small business strategies? Certainly not.

Small Business 87

Small Business SEO Engineering Publishing 87

Small Business Mavericks

MAY 2, 2011

However, successful e-mail campaigns generally produce a higher response rate. One Response to “Why E-mail Marketing Still Works&# residential listings says: May 7, 2011 at 11:54 am E-mail marketing is still a sure way fire marketing strategy. With e-mail, a much lower response means a higher profit margin.

Marketing 70

Marketing Case Study Press Release Small Business 70

Small Business Mavericks

DECEMBER 29, 2015

Every business needs to take another look at its marketing strategy from time to time. That includes specific tactics within the overall strategy. There are a number of reasons why might consider revising your e-mail marketing strategy. It’s time to re-think your e-mail content strategy.

Strategy 70

Strategy Marketing List Newsletter 70

Small Business Mavericks

FEBRUARY 24, 2014

The latter involves a bit more strategy, though a simple marketing plan is not necessarily void of strategic planning. The difference is that an integrated marketing strategy is more involved. Maybe they even participate in some paid search campaigns and start an e-mail newsletter. So what does that look like?

Marketing 114

Marketing Small Business Paid Search Newsletter 114

Small Business Mavericks

AUGUST 19, 2015

A marketing channel is any vertical you pursue a marketing strategy through or through which you hope to attract leads and generate customers. Don’t confuse, however, channels with campaigns. A single marketing campaign could include multiple channels. ” What Do We Mean When We Say ‘Channel’?

ROI 70

ROI Metrics Campaign Advertising 70

Small Business Mavericks

JANUARY 19, 2015

You can have amazing SEO strategies, great PPC campaigns, and the kind of content on your site that Google loves and still end up with a big marketing problem if your customer service stinks. Marketing strategies are an essential part of business, and business will not thrive without marketing.

Marketing 70

Marketing How To Training Strategy 70

Small Business Mavericks

JULY 21, 2012

In fact, you can conduct local SEO campaigns on a smaller scale by targeting specific neighborhoods within a city or by targeting ZIP codes. In that regard, you could conduct multiple local SEO campaigns to reach people within smaller geographic areas within a single city. Not by an stretch.

SEO 170

SEO Engineering Small Business Campaign 170

Small Business Mavericks

NOVEMBER 20, 2014

Advanced analytics and big data are like winning the lottery for digital media — data-driven strategies will integrate into every marketing decision, product development, and campaign planning. What do you think of that list?

Marketing 102

Marketing Mobile Trends Data 102