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Top Marketing Trends for 2013

yMarketingMatters

Responsive web design provides an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from desktop computer monitors, tablets to mobile smart phones. Mobile Has Arrived. From social media to your website to direct mail the theme should remain clear.

Trends 277
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6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders. adults now have a smart phone, which is up from 35% in May 2011.

Tips 216
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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. As Communications and PR leaders, we now need to drive strategy through data and tie our efforts back to our organization’s business objectives. Owned Media Readership.

Nielsen 140
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6 Tips to Make Your E-Mail Marketing More Effective

yMarketingMatters

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders. adults now have a smart phone, which is up from 35% in May 2011.

Tips 178
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The Cost of a Tribe

Akamai Marketing

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” It’s just that tapping into people’s motivations rarely happens coincidently, it takes time and strategy.

Cost 161
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Top Marketing Trends for 2013

yMarketingMatters

Responsive web design provides an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from desktop computers and tablets to mobile smart phones. Mobile Has Arrived.

Trends 100
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Mobile eCommerce Tips for 2013

Idaconcpts

With the emergence of mobile tablets and smart phones, eCommerce websites need to rethink their overall business strategy to ensure their website is optimized for these devices. I run SEO campaign for one ecommerce website and recently I implemented a mobile version of their website.

Mobile 122