Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Unfortunately, these surveys take weeks (if not months) to design and distribute. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. In fact, surveys show that the majority of Facebook users follow at least six brands. Studies show that customers respond better to user-generated content than overly promotional marketing. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

JANUARY 12, 2021

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. Surveys are a classic method to gather customer feedback, but they need to be used properly. Many involve surveys that are tallied and scored. Check-In Calls.

B2B 101

B2B Marketing Metrics Survey 101

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands.

Instagram 117

Instagram HootSuite UGC Influencer 117

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Use a social media marketing platform to “listen” for company mentions, taking brand sentiment into account. In BRANDfog’s survey of 1,000 corporate employees, 83% of US respondents and 73% of UK respondents. Following up.

Company 124

Company B2B Loyalty Survey 124

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. This allows Mapfre to target and personalize their marketing campaigns across all their digital channels.

Marketing 144

Marketing Committee Health Care Organization 144

Keyhole.co

MAY 25, 2022

Studies have shown that 56% of marketers use social data for understanding their audience. Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. Analysis of paid campaigns. In fact, marketers use social data for various purposes.

Analytics 52

Analytics Social Media ROI Metrics 52

Keyhole.co

NOVEMBER 10, 2023

For example, a company compares its marketing campaign ROI to its competitors. Important performance benchmarking metrics include brand awareness, campaign engagement, conversion rate, customer satisfaction rate, etc. Run sentiment analysis , dig into the reviews and see where you can improve.

Metrics 59

Metrics Analysis Comparison Price 59

Hootsuite

JUNE 28, 2023

Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Hootsuite’s Digital Trends report 2.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

AUGUST 29, 2023

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. In fact, in a Q2 2023 Sprout pulse survey of 255 social marketers, 82% of marketers who have integrated AI and ML into their workflow have already achieved positive results.

Conversation 78

Conversation FAQ Sentiment Banking 78

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. You can analyze multiple profiles, brand mentions, and campaigns within minutes.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Studies show that the vast majority of people will trust recommendations from people they know. One way is through brand advocacy. So think word-of-mouth, and reviews and ratings as well.

Brands 128

Brands ROI UGC Authentication 128

Proactive Report

APRIL 13, 2018

The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between them. What is the sentiment of those conversations? Learn how to measure and improve your marketing and PR campaigns.

Analytics 55

Analytics Sentiment Conversation Sites 55

Keyhole.co

MAY 30, 2023

They dedicate their time to study their competitors and outroot them by filling in the gaps. Conducting customer surveys: By surveying your competitor’s customers, you can get an idea of their strengths and weaknesses from the customer’s perspective. Here’s a secret that will keep your acquisition wheel moving too.

Analysis 52

Analysis How To Marketing Price 52

Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Compelling piece except for his use of the phrase social media campaign (argh). Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews. CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection.

ROI 193

ROI Social Media Vocus Metrics 193

Later

SEPTEMBER 1, 2020

For example, a recent Pew Research study found that 42% of Facebook users had reduced their daily activity and engagement on the platform. Like monitoring audience sentiment, responding to queries, de-escalate issues, and gaining a better understanding of your audience demographic and what they care about. Twitter users are also 1.6x

Platform 78

Platform Social Media Small Business Instagram 78

Convince & Convert

FEBRUARY 14, 2024

Now is the time to start cleaning up your marketing house, and get all of your data in order to see what you already have, and what you need to start tracking, in order to create truly personalized campaigns that will make customers fall in love with your brand. Make them laugh. The findings? Acknowledge words of affection.

Strategy 123

Strategy Brands Marketing Airlines 123

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. This information can help businesses understand their overall audience demographics and brand sentiment. But what exactly are you trying to learn?

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

SEPTEMBER 5, 2023

Here are a few of Sprout’s tools that will accelerate your workflow: AI Assist : Generate engaging captions in seconds using AI, and get time back for campaign strategy development. Tag Reports : Access an overview of your inbound and outbound tagged messages to easily analyze campaign effectiveness, volume and performance patterns.

Social Media 130

Social Media Social Media Management Team Collaboration 130

ProBlogger

APRIL 6, 2011

Once they’ve finished a campaign, they will screengrab the blog posts and other media for a case study. They may use a sentiment analysis tool to establish the reach and positivity (hopefully) of what you made. Online surveys. By producing: fast-turnaround surveys based on hot topics—especially brand-specific topics (e.g.

Blogger 42

Blogger Brands Survey Cost 42

Hootsuite

MAY 10, 2021

But social media allows them to increase awareness for specific messages, campaigns, product launches, and other initiatives. Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. — Starbucks Coffee (@Starbucks) January 31, 2021.

Examples 145

Examples Company Social Media Apparel 145

Webbiquity SMM

JANUARY 2, 2013

number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. Convince & Convert ). 9 out of 10 marketers say they measure social presence (e.g., eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

OCTOBER 20, 2020

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. Our study found that social plays a leading role in developing and deepening relationships. To extend the reach of the campaign, the team promoted it with paid social posts.

HootSuite 116

HootSuite Banking Survey Sentiment 116

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Email drip campaigns can be an incredibly effective form of advertising. Email drip campaigns can be an incredibly effective form of advertising. A 2020 Statista survey found that for every U.S. Social media channels. Email marketing.

Tips 98

Tips Content HootSuite UGC 98

Sprout Social

JANUARY 20, 2021

Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening. Sentiment analysis in particular will show you how your shared audience feels about your competitor. How can those findings influence your marketing campaigns or product development? Dig into ratings and reviews.

B2B 113

B2B Research Sentiment Marketing 113

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. Studies show customer-centric companies are 60% more profitable compared to those that aren’t focused on the customer. By studying customer behavior and preferences, AI can create tailored experiences that make customers feel understood and valued. Is it worth it?

Strategy 133

Strategy How To Metrics Loyalty 133

Sprout Social

JANUARY 5, 2021

While both depend on monitoring data, trendspotting is ideally an ongoing process while marketing research may be done on an as-needed basis to inform a specific project, campaign or change in direction. For example, which types of campaigns are they running? The benefits of trendspotting speak for themselves.

Strategy 132

Strategy Content How To Trends 132

Oktopost

JUNE 9, 2020

According to Altimeter’s study , employee advocacy is one of the fastest-growing social business programs, with 90% of companies surveyed (companies with more than 250 employees) pursuing or have plans to pursue some form of employee advocacy. Building Trust. Among the lot, here are a few of them: Higher revenue.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

NOVEMBER 3, 2021

You can gather this information in several ways: Interview or survey your prospects and customers. If you’re struggling to find engaging social media post ideas , try these simple tips: Ask customers what type of content they enjoy using surveys and polls. Study each platform to see what types of content perform best on each.

Social Media 140

Social Media Tips Authentication Collaboration 140

Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Does a new campaign address the needs and goals of at least one of your buyer personas? This advanced level of targeting increases conversion rates and improves social ad campaigns.

Template 145

Template Templates How To Tourism 145

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. Another 25% of a company’s focus is on improving conversion and optimization of campaigns.

ROI 244

ROI Social Media Metrics Survey 244

Hootsuite

DECEMBER 10, 2020

In fact, one study from LoginRadius found that 73% of users prefer to login using their social media accounts. In fact, 70.99% of users surveyed preferred Google , whereas only 20% preferred Facebook and 9.3% Bolster social media campaigns with email blasts. That’s why it’s so important to be aware of your social sentiment (i.e.

Social Media 145

Social Media Strategy HootSuite Sentiment 145

Sprout Social

NOVEMBER 13, 2019

In other words, you ask people for ideas and opinions on a particular topic and use that information to feed your product development, customer service, and marketing campaigns. Sure you can look at your analytics data to study customer behavior and preferences, but asking them directly provides unique insights and context.

Crowdsourcing 95

Crowdsourcing Social Media How To Team 95

Razor Social

APRIL 17, 2019

Computer science describes the study of AI as the development of intelligent agents. NLP systems are still not good at detecting the sentiment of text or spoken word. Robotics is the field of study of robots. A company called OTO systems studied 4,000 hours of inbound sales conversations with 50% conversion rates.

Marketing 109

Marketing Software Data Curation 109

Keyhole.co

MAY 24, 2023

As per recent surveys , 90% of the Fortune 500 companies use competitive intelligence to their advantage. Its social media monitoring features studies competitors’ campaigns, influencers, and social media strategies. Identify potential partners for influencer marketing campaigns and track their performance.

Analysis 52

Analysis Types Tools Price 52

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. You are indeed the perfect case study. You are indeed the perfect case study. Bravo, man.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Sprout Social

NOVEMBER 29, 2018

2018 was a big year for content, as recent studies have been showing: Content marketing revenue is projected to exceed $300 billion by 2019. According to a Marketing Profs and CMI study, the majority of surveyed businesses (63% of them) don’t have a documented content strategy. Sentiment (if those are branded searches ).

Content 111

Content How To Upcoming Campaign 111