Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. This way, marketing teams increase the impact of their social strategy and get back time to concentrate on developing winning campaigns.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 104

Sentiment Analysis Patterns Price 104

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Are you experiencing a creative drought?

Campaign 163

Campaign Social Media Sentiment Class 163

Keyhole.co

FEBRUARY 8, 2024

Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Understanding how your influencer campaign shapes brand awareness allows you to refine your approach, choose the right partners, and craft content that fosters lasting connections with your audience. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding.

Examples 122

Examples Social Media Sentiment Influencer 122

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. AI-generated ideas can also make your nurture campaigns more successful.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Ignite Social Media

OCTOBER 2, 2023

During this period, a substantial 38% of surveyed teens identified TikTok as their preferred platform, while only 2–3% expressed the same sentiment for Facebook. So clearly Facebook is not number one for Gen Z, and likely won’t be ever again, but omitting the platform entirely from marketing campaigns may not make sense.

Data 154

Data Facebook Reddit Social Networking 154

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Influencer 102

Influencer Brands Collaboration Authentication 102

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 110

Process Sentiment Analysis Applications 110

Convince & Convert

NOVEMBER 30, 2023

ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Advertising 105

Advertising Social Media Strategy Tools 105

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Track social sentiment in real time. Spot competitor campaigns as they launch. Has the competition launched a marketing campaign you need to counter?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Campaign Performance. Engagement and Retention.

Metrics 140

Metrics B2B ROI Advertising 140

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

MARCH 9, 2023

Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’.

Tools 84

Tools Sentiment Hubspot Price 84

Koka Sexton

JANUARY 9, 2023

Examples Research & Audience Segmentation: Analyzing customer feedback and surveys to gain insights into desired features and customer needs. Utilizing insights to develop targeted campaigns. Leveraging customer feedback to understand customer sentiment. Examples of data to collect for Marketing.

Patterns 98

Patterns Marketing Focus Group Survey 98

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources.

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

JANUARY 9, 2024

Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. If your customers want targeted promotions, then your KPI might be increased revenue from ads and email campaigns. Audience research Every audience is different. What are our customer satisfaction scores ?

Social Media 124

Social Media Sentiment Data Team 124

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another? Let’s dive in.

Strategy 122

Strategy Brands UGC Marketing 122

Sprout Social

APRIL 22, 2021

But as time went on, the challenge became (and still remains) the general sentiment toward travel. With a sophisticated listening tool, your team can set up queries to monitor specific topics and keywords, as well as sentiments toward your brand and others. Marketing creative. That’s the beauty of social listening.

Hotels 124

Hotels Strategy Travel Sentiment 124

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Unfortunately, these surveys take weeks (if not months) to design and distribute. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Social Media Strategies Summit

FEBRUARY 24, 2021

According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Your campaign hashtags.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Keyhole.co

JANUARY 16, 2024

These nuggets can be collected as data to inform future campaigns of your own. Sentiment benchmarking Exploring customer sentiment allows for a comparative analysis of how the audience feels about your brand versus others. It’s an excellent approach that helps you respond to evolving market conditions and plan future campaigns.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

NOVEMBER 2, 2023

Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns. Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Use surveys or feedback forms to ask customers how they felt during their experience.

Examples 103

Examples Template Templates How To 103

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Are you experiencing a creative drought?

Campaign 60

Campaign Social Media Sentiment Consultant 60

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 97

Sentiment Analysis Tools API 97

Social Media Strategies Summit

JANUARY 22, 2021

It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. Check out how simple their text is: Temple University P2P Texting Campaign. If you weren’t familiar with P2P texting prior to the 2020 election, you likely are now.

Strategy 211

Strategy Marketing SMS Mobile 211

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. This may sound self-explanatory but hear us out.

Social Media 62

Social Media B2B Sentiment How To 62

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Analytics 350

Analytics Social Media Trendrr Digg 350

Oktopost

JANUARY 12, 2021

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. Surveys are a classic method to gather customer feedback, but they need to be used properly. Many involve surveys that are tallied and scored. Check-In Calls.

B2B 101

B2B Marketing Metrics Survey 101

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. In fact, surveys show that the majority of Facebook users follow at least six brands. And don’t forget to use influencer analytics to track the success of micro-influencer campaigns. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

MAY 24, 2022

Email marketing campaigns. Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. Pro tip: If you use a branded hashtag campaign in print advertisements, you can use Sprout to track how the hashtag is driving engagement across social. Sentiment data.

Sentiment 97

Sentiment Metrics Hashtag Review 97