Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. Learn more here.

Examples 142

Examples Campaign Tips UGC 142

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Owlet Baby Care.

Campaign 142

Campaign Facebook Influencer Embedding 142

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line.

Campaign 141

Campaign Social Media Social Media Management Team 141

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. What is Gen Z’s Favorite Social Media Platform? How Much Does Each Generation Use Social Networks? million users. Gen Z closely follows with 65.8

Data 154

Data Facebook Reddit Social Networking 154

SocMed Sean

MARCH 3, 2022

Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. Is Pinterest still a good marketing platform for businesses in 2022? Is Pinterest Still a Good Marketing Platform? Is Pinterest Dying?

Strategy 195

Strategy Marketing Automotive Campaign 195

Sprout Social

MARCH 31, 2022

In this guide, we’ll break down these two dominant short-form social platforms including similarities, differences and best practices for both. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media. Product-centric posts and recommendations dominate the platform.

Platform 123

Platform Instagram Video Meme 123

The Realtime Report

JUNE 16, 2014

The #RLTM Scoreboard: Social Networking Stats for the Week. if you have additional updates, or a social network that you feel should be on the list. . During the first day of the 2014 World Cup, over 58 million Facebook users accounted for more than 140 million interactions on the social network.

Social Networking 175

Social Networking Tumblr Statistics Reddit 175

Keyhole.co

MAY 29, 2023

So if you are wondering where they might possibly be, rest assured they are probably on social media. billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96 Apple’s campaign was ingeniously simple.

Campaign 52

Campaign Social Media Hashtag Trends 52

SocMed Sean

MARCH 1, 2022

Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. Is YouTube still a good marketing platform for businesses in 2022? Is YouTube still a good marketing platform for businesses in 2022? Is YouTube Facing Challenges As A Social Network?

YouTube 204

YouTube Strategy Automotive Marketing 204

Socialized

JANUARY 19, 2021

Although many people spend time messaging celebrities, sharing selfies, and watching cat videos, 54% have used social media to test items and interact with their favorite brands. You potentially lose future clients if the company does not have an up-to-date social network present. Social media is essentially a visual medium.

Campaign 100

Campaign Social Media Patterns Apparel 100

Mindjumpers

SEPTEMBER 28, 2010

Hearing Chris Hughes speak about the social networking site, definitely made me think two things: 1. Although there are already networks for non-profit organisations, and although a number of non-profit organisations have successful running websites and online campaigns (actually 93% of the top U.S.

Social Networking 227

Social Networking Sites NGO CSR 227

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023.

Brands 130

Brands Facebook Influencer Campaign 130

Webbiquity SMM

JANUARY 24, 2023

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

NOVEMBER 11, 2021

We recommend looking for integrations that work in one platform, streamline relevant information and have high time-to-value (i.e., The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. . Social commerce. Q: How do you measure referral traffic from social media?

Social Media Management 121

Social Media Management Social Media Platform Review 121

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. The fourth most-popular social network for Canadians is Instagram. Social media is the mainstay of Shared Media tactics.

Marketing 367

Marketing Syndication Adwords News 367

Likeable

APRIL 13, 2021

Since then, despite a few scares that legalities would cause the platform to quickly fade away in the U.S. if an acquisition didn’t go through, the pandemic has helped usher in a tremendous boom on the network. Maybe it’s the fact that their platform is exploding. Need to run a campaign on TikTok? Or tons of fun.

Platform 95

Platform CPM CPC Advertising 95

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands.

Social Media 215

Social Media How To Survey Analytics 215

Sprout Social

FEBRUARY 10, 2021

And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. Brands like Gucci and Fendi are already rolling out their annual Chinese New Year marketing campaigns. Consider how Gucci leverages WeChat for its Lunar New Year campaigns.

Campaign 89

Campaign Brands Film Hashtag 89

The Realtime Report

FEBRUARY 12, 2014

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. “This campaign allowed HTC’s fans to express themselves creatively, become part of the campaign.

Campaign 149

Campaign Case Study Mobile Study 149

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. Adidas ’ recent campaign is a brand safety success story. brand safety rate and a 99.9%

Reputation 131

Reputation Tools Brands How To 131

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. know what people think of your latest campaign?

Campaign 60

Campaign Social Media Content How To 60

Ignite Social Media

JANUARY 8, 2024

How do you define Impressions in social media? While the various social networks have slightly different definitions, generally each time your content appears on someone’s screen, it’s counted as an impression. What does Reach mean in social media? How are Video Views defined in social media?

Social Media 124

Social Media CPA CPM CPC 124

Ignite Social Media

OCTOBER 17, 2016

This week we see Facebook release a brand new social network aimed at white-collar enterprise workers, proof that Messenger bots are going to be the latest rage (whether we need them or not), and data showing us how many users are viewing Instagram Stories. All of this, in this week’s Social You Should Know.

Social Networking 60

Social Networking Yammer Facebook Compete 60

Mindjumpers

SEPTEMBER 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Watch out for Danish start-up – bringing you a social work platform What To Include In a Social Media Policy » An Interactive YouTube Campaign By Tipp-Ex Posted by Sara Hansson Sep 3rd, 2010 Tweet YouTube advertising.

YouTube 233

YouTube Campaign Policies Disqus 233

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! girlsnightinclub.

Platform 78

Platform Social Media Small Business Instagram 78

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns.

Social Media 267

Social Media Tips Marketing HootSuite 267

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Social Networking 270

Social Networking Class Comments Conversation 270

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. Without social media benchmarks (a.k.a. Is a 2% engagement rate high or low?

Industry 125

Industry Engagement HootSuite Analytics 125

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Types 145

Types Social Media Microblogging Overview 145

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Here are some thoughts about including TikTok as an effective part of your campaigns. Is TikTok a Good Marketing Platform?

Trends 147

Trends Strategy Marketing Authentication 147

Mindjumpers

JULY 16, 2010

No doubt Facebook is one of the most important platforms for all companies to decide upon using or not. It all happened in less than 12 months, so the intensity in the story speaks for itself. So what can I as a marketer or CEO get from reading the book?

Social Networking 176

Social Networking Nielsen Film Facebook 176

Social Media Strategies Summit

JULY 19, 2023

app to become one of the world’s biggest social networks, with over one billion users. For many of us, the short video platform is the go-to destination for entertainment — the type of stuff we scroll through quickly when we get a few minutes of downtime. TikTok rose from the ashes of the Musical.ly Still, competition is fierce.

Brands 130

Brands Energy Sports Fashion 130

Mindjumpers

OCTOBER 7, 2010

In addition, the changes will possibly entail that we communicate, socialize and update our status even more – which is the entire purpose of the platform – since we can now choose to communicate with specific segments of friends.?

Platform 185

Platform Facebook Applications Notification 185

Sprout Social

JANUARY 2, 2019

Bear in mind that these metrics need to be measured from platform to platform. Sprout Social not only provides a big-picture overview of your content’s reach but also drills down to specific posts and social networks. Organic social. Paid social. Awareness metrics. Web traffic metrics.

Campaign 111

Campaign Social Media Metrics Trends 111

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day.

Social Media 164

Social Media Marketing Hashtag Campaign 164

SocMed Sean

FEBRUARY 24, 2022

Is Facebook dying as a social network? Regardless of its current dominance, some still fear that Facebook may be dying as a social network. The ease of spreading fake news and misinformation on the platform dealt a major blow to the platform’s reputation. Is Facebook still a good marketing platform?

Facebook 130

Facebook Strategy Marketing Travel 130

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. The social networks, devices and other parameters of their online behaviour.

Case Study 79

Case Study Activities Study Campaign 79