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When Awareness Isn’t Enough: Government Social Media Campaigns That Create Action

Social Media Strategies Summit

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Why Awareness Doesn’t Guarantee Campaign Success Almost everyone reading this article knows that flossing is good for them. Adam and his team aimed to create a memorable campaign that persuaded people to act.

Campaign 210
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TikTok Launches #CreativityForGood Campaign to Highlight Creators and Causes on the Platform

Social Media Today

TikTok has launched a new campaign to showcase how its platform can be used to promote charity causes.

Campaign 199
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Twitter Launches 'Campaign Planner' Platform to Assist in Twitter Ad Strategies

Social Media Today

Campaign Planner provides estimates on Twitter ad campaign performance, based on your entered variables.

Campaign 159
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Pinterest Launches New Ad Campaign Highlighting the Platform's Expanded Discovery Opportunities

Social Media Today

Pinterest has launched a new promotional campaign which highlights how people connect with related interests in the app.

Campaign 207
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. Obviously, there are a lot of other platforms out there.

B2B 306
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The ultimate guide to selecting the best audience intelligence platform for your agency

Audiense

If your goal is to create marketing campaigns that speak to your target audience, ensuring high engagement and conversion rates while impressing your clients, then mastering audience intelligence is critical.

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Pinterest Pitches Itself as the Ultimate Christmas Gift-Discovery Platform in New Campaign

Social Media Today

The campaign highlights Pinterest's potential as a product trend-finding tool.

Campaign 188