Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 132

Template Templates Marketing Sample 132

Ignite Social Media

JUNE 1, 2022

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance .

Eventful 161

Eventful Social Media Marketing Influencer 161

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

Influencer 100

Influencer Campaign Marketing Fashion 100

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Tips 60

Tips Survey Hosting Metrics 60

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy at Oktopost, joins host Olivia Messina on Behind the Post to clear the air about some common social media misconceptions that are still floating around our highly social world. Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions .

Social Media 158

Social Media B2B Social Media Management Hosting 158

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational commerce.

Conversation 101

Conversation Strategy Social Media Marketing 101

Janet Fouts

JUNE 14, 2011

We’re doing a series of webinars over the next 4 weeks that should really help you create compelling content, build your network and start some sharing and participation among your networks. Free webinars you say? These webinars are totally free and you only have to sign up once to be able to come to all 4.

Virtual World 136

Virtual World Collaboration Education Curation 136

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. As a result, they don’t need to market to everyone.

B2B 88

B2B LinkedIn Marketing How To 88

Koka Sexton

JUNE 18, 2023

Let’s delve into how to create effective campaigns and generate quality leads to maximize the success of your business. Leads can be generated through different sources, such as online ads, email campaigns, search engine optimization (SEO), and referral partnerships. Explore different ways to generate leads!

Discount 59

Discount eBook Campaign Process 59

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies. It seems intrusive.

B2B 109

B2B Content Marketing Syndication 109

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Plus, if you record the webinar, you can offer the video as gated content to collect even more leads.

Conversation 90

Conversation Video Tips Embedding 90

yMarketingMatters

OCTOBER 12, 2019

Also known as “CONTENT MARKETING” — A strategic marketing approach to attract and retain customers by consistently creating and distributing relevant and valuable content and drive profitable customer action. Content Marketing Institute ). Simple, but effective SEO techniques: Research your target market.

Content 147

Content Paid Search Digg SEO 147

yMarketingMatters

OCTOBER 12, 2019

Also known as “CONTENT MARKETING” — A strategic marketing approach to attract and retain customers by consistently creating and distributing relevant and valuable content and drive profitable customer action. Content Marketing Institute ). Simple, but effective SEO techniques: Research your target market.

Content 130

Content Paid Search Digg SEO 130

Waxing UnLyrical

SEPTEMBER 18, 2013

Hosting an event is just the beginning of its life-cycle. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. If you’re hosting a meet-up, ask attendees to answer questions on-camera, and edit the montage together for distribution.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

Strategy 103

Strategy Marketing Startup System 103

Jon Loomer

FEBRUARY 16, 2017

Side note: My business manager, John Robinson, pushed me to market this more. I will likely host this same program nine times in 2017. What I mean by that is it’s easy for me to get inexpensive, high-quality registrations for a webinar. It won’t be for most marketers who haven’t put in the groundwork.

Products 144

Products Training Groups Groups 144

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Jon Loomer

OCTOBER 7, 2020

Next, click “Choose Videos”… At the top, note that you can select videos by campaign, Facebook page, Instagram business profile, or video ID. For example, if you select Campaign, it will only display the videos appearing within a campaign. And you can select the specific campaign that the video is in.

Engagement 207

Engagement Video Facebook How To 207

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Jon Loomer

FEBRUARY 24, 2021

So many freakouts from users and marketers alike. Also, avoid blaming iOS 14 for every poorly performing campaign. Unless you’re a magician, not all of your campaigns work. I am hosting weekly webinars and strategy sessions to make sure no one is left behind. So many of those freakouts were overreactions.

Advertising 216

Advertising Facebook How To Privacy 216

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The mood and behavior of your audience have changed, and so too must your marketing strategies.

B2B 136

B2B Social Media Strategy LinkedIn 136

Keyhole.co

NOVEMBER 2, 2023

Influencer marketing is a powerful tool for businesses to connect with their target audience. Once you’re able to find an influencer that aligns with your brand, working with them can be quite beneficial to your marketing and lead generation campaigns. Engagements here refer to likes, comments, shares, and similar metrics.

Influencer 52

Influencer Tips Collaboration Campaign 52

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing.

B2B 118

B2B Eventful Marketing Conference 118

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? For example, here’s a screenshot of a social media listening tool analyzing your brand metrics vs. overall market metrics. How to do that, you ask? It’s simple. 5 on G2.

Social Media 59

Social Media How To Metrics Sentiment 59

Ignite Social Media

SEPTEMBER 22, 2016

A couple of weeks ago we hosted a webinar, “ Staffing for Social Success ,” where we discussed the trends in roles on social media teams and the common social team structures we see. As a follow-up to the webinar here are 4 reasons why your social media strategy should be a part of your integrated marketing strategy.

Strategy 60

Strategy Social Media Marketing Case Study 60

Jon Loomer

FEBRUARY 16, 2017

Side note: My business manager, John Robinson, pushed me to market this more. I will likely host this same program nine times in 2017. What I mean by that is it’s easy for me to get inexpensive, high-quality registrations for a webinar. It won’t be for most marketers who haven’t put in the groundwork.

Products 104

Products Training Groups Groups 104

Jon Loomer

OCTOBER 7, 2020

Next, click “Choose Videos”… At the top, note that you can select videos by campaign, Facebook page, Instagram business profile, or video ID. For example, if you select Campaign, it will only display the videos appearing within a campaign. And you can select the specific campaign that the video is in.

Engagement 148

Engagement Video Facebook How To 148

Oktopost

NOVEMBER 14, 2022

Influencer marketing is one of the most powerful strategies that could be done for your business. What is influencer marketing strategy? What is influencer marketing strategy? Before we begin, let’s define what exactly influencer marketing is. B2B influencer marketing is not just limited to posting on social media.

B2B 69

B2B Influencer Strategy Industry 69

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 247

Tools Adwords Marketing Class 247

Justin Levy

MAY 9, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email Marketing and Social Media: 2 Peas in a Pod Written on May 9, 2010 by Justin Levy in announcements , email , social media 15 Comments - Leave a comment! This was originally posted over on the New Marketing Labs blog.

Social Media 100

Social Media Upcoming Marketing Committee 100

Convince & Convert

JUNE 20, 2017

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. For example, it’s becoming painfully obvious that traditional forms of marketing are no longer as effective as they once were. Focus on Educating, Not Selling. Click To Tweet.

Conversation 161

Conversation Video Content How To 161

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence.

Engagement 118

Engagement B2B Data Social Media 118

Waxing UnLyrical

JUNE 5, 2018

In March, my friend and colleague Heidi Sullivan stepped in to host the chat. By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. Because organic reach is continuing to dwindle, paid advertising is becoming an integral part of #nonprofit marketing.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Keyhole.co

SEPTEMBER 20, 2023

You can analyze multiple profiles, brand mentions, and campaigns within minutes. Select the “Listening and Campaigns” tab. Create valuable and engaging content How do you make your brand identity memorable and valuable to the target market? Host live sessions for real-time interactions.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

MAY 30, 2023

You can also look for gaps in the market that your competitors need to address. Another thing to look at is your competitors’ marketing strategies. If you notice that your competitors are all advertising on Instagram, that is a good place for you to focus your marketing efforts. What topics are they covering?

Analysis 52

Analysis How To Marketing Price 52

Jon Loomer

OCTOBER 30, 2015

Whether it be for managing Facebook ads, CRM, podcasting, webinars or my website, people are curious about the software behind this business. So here is an overview of the 44 tools that make this business go… Here are 44 marketing tools covering Facebook, website, CRM and more that make one business go… Click To Tweet.

Tools 114

Tools Facebook Marketing Tweetdeck 114