Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys. No problem.

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Strategy Brands Hubspot Survey 130

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 101

Strategy Discount Marketing Retail 101

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. Social monitoring is an essential part of any social customer care strategy. What is social media monitoring?

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Social Media Strategy Brands Airlines 135

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Case study: ASO. lukettrotman.

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Case Study Marketing Directory Retail 113

Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns.

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Examples Campaign Discount Marketing 92

Social Media Strategies Summit

MARCH 25, 2021

Many of its Instagram posts incorporate the hashtag #TapToShop, signaling that featured products can be bought directly within the app. This made sense because Instagram had become a core part of the brand’s marketing strategy. Source: Instagram ). Joe’s Jeans Builds Pre-Launch Hype With Instagram Reminders.

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Examples Retail Instagram Buy 221

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Types of SMS marketing campaigns.

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SMS Strategy Marketing How To 106

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Brands can maximize revenue by incorporating sales campaigns into their social media marketing strategies. Improved Marketing Strategies.

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Products Instagram Brands How To 163

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. The Marketing-By-Not-Marketing Approach. The Always On Approach.

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Campaign Social Media Retail Discount 156

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

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Reputation Tools Brands How To 129

Sprout Social

FEBRUARY 10, 2021

And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. Brands like Gucci and Fendi are already rolling out their annual Chinese New Year marketing campaigns. Consider how Gucci leverages WeChat for its Lunar New Year campaigns.

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Campaign Brands Film Hashtag 87

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Influencers are a critical component of an effective communications campaign. We ask for specific hashtags to be used, and provide suggested social copy and handles to ensure mission-centric messaging. Influencers and brand.

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Influencer Engagement Fashion Retail 211

Sprout Social

OCTOBER 23, 2018

In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. You can get going now with your strategy by engaging with new potential followers and email subscribers.

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Strategy Social Media Hashtag ROI 92

Social Media Strategies Summit

OCTOBER 3, 2019

In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing. The app’s parent company.

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Brands Meme Hashtag Campaign 114

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. Consider how to reverse engineer their content strategy or take advantage of gaps present within your industry or niche.

Brands 113

Brands How To Authentication Collaboration 113

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

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Campaign Hashtag Sentiment Overview 47

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

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Strategy UGC Hotels Marketing 59

Keyhole.co

MARCH 7, 2023

This can help you tailor your content and marketing strategies to better appeal to your audience, leading to increased engagement and success on Instagram. With the right strategies and dedication, you could be well on your way to Instagram stardom and building a brand that stands out. Track keywords and hashtags with Keyhole 6.

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Instagram UGC Hashtag Collaboration 52

Hootsuite

JULY 6, 2022

Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC. How to build an effective eCommerce strategy on Instagram. Source: Article on Instagram.

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Instagram HootSuite UGC Influencer 117

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

OCTOBER 14, 2020

That’s because modern companies are looking to reach customers beyond traditional ad campaigns. At a glance, influencer marketing campaigns and brand ambassador programs might seem identical. For example, check out your @mentions and #hashtags to see who’s scoring the most engagement when shouting you out.

Brands 143

Brands How To Hashtag Applications 143

Sprout Social

MAY 9, 2023

AI-generated ideas can also make your nurture campaigns more successful. Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering.

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Sentiment Marketing Analysis Loyalty 131

Keyhole.co

MAY 9, 2023

An Instagram giveaway is a promotional campaign that helps brands and creators boost their engagement, following, reach, and more on the platform. For instance, you can encourage the audience to submit forms, reshare blog posts, and more across these channels, thus strengthening your omnichannel marketing strategy.

Instagram 52

Instagram UGC Hashtag Guidelines 52

agora pulse

JUNE 22, 2017

” Marketers could search for ideal clients with strings like “vegans who live in New York, work in retail, and like running.” This is really useful for building up targeted Facebook ad campaigns. On top of that, you can search posts by year and study how their strategy has evolved! Hashtag research.

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Tips Hubspot Facebook Hashtag 127

Hootsuite

MARCH 16, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Hashtag Challenge : Ad appears on the Discovery page. These can include a shoppable component for retailers. . Creating a new ad campaign. The top-level is the campaign.

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Advertising Marketing Campaign Hashtag 141

Buffer Social

AUGUST 1, 2023

billion views on the viral hashtag, maybe putting our slightly-too-large bite-sized pancakes in a bowl with milk. If we did it well with a smart TikTok strategy behind it, we probably would have seen solid marketing results, be it a growth in followers or a bump in sales.

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Trends Products Retail Influencer 75

Sprout Social

JUNE 27, 2022

When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Here’s what we learned from their strategies. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. Published on Categories.

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B2B Brands Marketing How To 135

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. What is review analysis?

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Review Brands How To Analysis 126

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. When it comes to niche products and services, you will need customized marketing strategies. Today’s strategies are no longer reliant on rules. Make ‘em or break ‘em!

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Strategy Marketing Real Estate Campaign 60

Convince & Convert

NOVEMBER 14, 2013

The photo frames contain Ribeiro’s Instagram account (nitchows) and encourage people to tag their photos with the #reallifeinstagram hashtag. At present, the hashtag #reallifeinstagram has been used in 575 posts on Instagram, most of which pre-date the campaign and contain snapshots of old photographs and Polaroid photos.

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Project Instagram Tourism Airlines 153

Sprout Social

SEPTEMBER 30, 2021

If you want to turn your fans and followers into actual customers, you’re going to need a strategy. That said, some strategies make more sense than others depending on your target audience and what you’re selling. That’s why so many brands are making user-generated content a cornerstone of their Instagram social selling strategies.

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Instagram Bazaarvoice Retail Feed 111

Convince & Convert

DECEMBER 16, 2014

A huge part of this brand’s marketing strategy is blogger outreach. They also know when to implement a campaign approach to scale different products and messaging. And most importantly, Lorna Jane expertly blends the two strategies together to create perhaps the best example of blogger relations I’ve ever seen.

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Blogger Fashion Case Study Brands 152

Ignite Social Media

MAY 18, 2017

According to the National Retail Federation, Americans were expected to spend more than ever on Mother’s Day this year as they shower moms with everything from jewelry to special outings at favorite restaurants. With the unique hashtag #AllHailMom to elevate this campaign, it was a major success!

Brands 149

Brands Content Sentiment Retail 149

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. You’ll boost your SEO strategy. A good ecommerce strategy on TikTok should focus on two things: racking up more views on your videos or ads and then getting viewers to take action. Embrace hashtags and keywords.

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HootSuite Trends Feed Feedly 92

Keyhole.co

JULY 31, 2023

Brand #1: Nike Nike has long been known for its effective advertising strategies , but its approach to social media customer service truly helps it stand out as a customer-centric brand. Amazon’s strategy is to empathize with the customer and provide clear steps toward resolution.

Examples 52

Examples Social Media Brands Issues 52

Hootsuite

FEBRUARY 22, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is affiliate marketing?

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Affiliate marketing Social Media Tips Marketing 130

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. The hashtag campaign “Opt Outside” has been a hit. .

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Social Media SMS UGC Marketing 67