Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Harness the power of hashtags. Brand surveys.

Strategy 127

Strategy Brands Hubspot Survey 127

Sprout Social

JUNE 7, 2022

It’s only natural to want to knock your IPO communications strategy out of the park. For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.” Keep reading to learn more about social’s role in your IPO communications strategy. After all, it’s a major opportunity.

Strategy 111

Strategy How To Hashtag Team 111

Likeable

APRIL 2, 2019

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Take a look at our top five takeaways for how brands can rethink their content strategies. Moms are a key target market for many retail brands.

Retail 87

Retail Brands Authentication Loyalty 87

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. Social monitoring is an essential part of any social customer care strategy. What is social media monitoring?

Social Media 133

Social Media Strategy Brands Airlines 133

Small Business Mavericks

MAY 8, 2014

Here’s how it works — you see a #hashtag that catches your attention on any subject at all, anywhere. Getting news updates tells you what has already happened, but being able to track #hashtags easily tells you what is happening right now. Social Media hashatit.com hashtags metadata tags metadata tracking platforms'

Hashtag 102

Hashtag Metadata Retail Engineering 102

Buffer Social

NOVEMBER 20, 2018

As a graduate, he started selling a variety of salsas and spice mixes in local retailers — and this is where his passion for promoting a healthier way of eating really came to the fore. And what started out as a month-long campaign has become a staple part of Tommy’s Superfoods marketing strategy. In 2014, Tommy’s Superfoods was born.

Hashtag 100

Hashtag Campaign Brands Retail 100

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Brands can maximize revenue by incorporating sales campaigns into their social media marketing strategies. Improved Marketing Strategies.

Products 163

Products Instagram Brands How To 163

Sprout Social

NOVEMBER 21, 2022

Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. The branded hashtag challenge #AySauce encouraged users to show off their outfits in the United States and the United Kingdom. Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. meccabeauty.

Case Study 111

Case Study Marketing Directory Retail 111

Social Media Strategies Summit

MARCH 25, 2021

Many of its Instagram posts incorporate the hashtag #TapToShop, signaling that featured products can be bought directly within the app. This made sense because Instagram had become a core part of the brand’s marketing strategy. Source: Instagram ). Joe’s Jeans Builds Pre-Launch Hype With Instagram Reminders.

Examples 221

Examples Retail Instagram Buy 221

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. While an SMS marketing strategy is strong on its own, it can also be used to enhance other marketing channels.

SMS 104

SMS Strategy Marketing How To 104

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses.

Analysis 101

Analysis Sentiment Marketing How To 101

Ignite Social Media

MARCH 22, 2019

Spring on a Relevant Hashtag. However, using hashtags that are relevant to your brand and audience’s interest can be beneficial when it comes to creating fresh content. To make the most of a relevant hashtag, a retail brand, for example, may want to create something for National Fragrance Day, which takes place on March 21 st.

Content 156

Content UGC How To Hashtag 156

Ignite Social Media

SEPTEMBER 17, 2018

It’s easy to be so focused on making sure that you have enough content going out on Instagram, that you might forget to take a step back and look at your overall visual strategy to ensure that your Instagram feed is in line. If you’re a retail brand looking to drive clicks to your website and ultimately sales, implement product tagging.

Instagram 153

Instagram How To Hashtag Retail 153

Sprout Social

OCTOBER 23, 2018

In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. You can get going now with your strategy by engaging with new potential followers and email subscribers.

Strategy 92

Strategy Social Media Hashtag ROI 92

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 117

Campaign Hashtag Analytics Metrics 117

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 127

Reputation Tools Brands How To 127

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. We ask for specific hashtags to be used, and provide suggested social copy and handles to ensure mission-centric messaging. Blurred Lines between Influencers and Brands. We also request one round of approval before the content is posted publicly.

Influencer 211

Influencer Engagement Fashion Retail 211

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

Strategy 59

Strategy UGC Hotels Marketing 59

Sprout Social

MAY 18, 2020

Marketers have already adjusted their social strategies in response to COVID-19. We noticed a 7% decrease in positive sentiment surrounding “end the lockdown” conversations once states began to relax their guidelines and the usage of the hashtag #StayHome increased by 21%. million social mentions across 2.6

Conversation 103

Conversation Retail Sentiment Education 103

Sherrilynne Starkie

FEBRUARY 10, 2013

Lately, times haven’t been too good for HMV , the British multinational music retailer. In all, there were more than 14,000 mentions of the #hmvXFactor hashtag online, most of them on Twitter. Communications strategy around such events is significantly changed in the social media world where employees are empowered and vocal.

Twitter 324

Twitter Retail Newsletter Hashtag 324

Waxing UnLyrical

MAY 13, 2019

Fast Retailing. You want to hear in real time every time your brand, tracked keywords or hashtags are mentioned or used. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. They include: Adobe Systems. Align Technology.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Keyhole.co

MARCH 7, 2023

This can help you tailor your content and marketing strategies to better appeal to your audience, leading to increased engagement and success on Instagram. With the right strategies and dedication, you could be well on your way to Instagram stardom and building a brand that stands out. Track keywords and hashtags with Keyhole 6.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Sprout Social

MAY 4, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. The Tiny Tassel , a retailer specializing in handmade jewelry, uses Facebook Shop features to create informative, Facebook-native product pages. The Tiny Tassel.

Retail 136

Retail Instagram Buy Social Media 136

Sprout Social

JUNE 27, 2022

When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Here’s what we learned from their strategies. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. Published on Categories.

B2B 133

B2B Brands Marketing How To 133

Social Media Strategies Summit

OCTOBER 3, 2019

In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing. The app’s parent company.

Brands 114

Brands Meme Hashtag Campaign 114

Sprout Social

SEPTEMBER 30, 2021

If you want to turn your fans and followers into actual customers, you’re going to need a strategy. That said, some strategies make more sense than others depending on your target audience and what you’re selling. That’s why so many brands are making user-generated content a cornerstone of their Instagram social selling strategies.

Instagram 108

Instagram Bazaarvoice Retail Feed 108

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. Consider how to reverse engineer their content strategy or take advantage of gaps present within your industry or niche.

Brands 111

Brands How To Authentication Collaboration 111

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. You’ll boost your SEO strategy. A good ecommerce strategy on TikTok should focus on two things: racking up more views on your videos or ads and then getting viewers to take action. Embrace hashtags and keywords.

HootSuite 93

HootSuite Trends Feed Feedly 93

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. What is review analysis?

Review 125

Review Brands How To Analysis 125

agora pulse

JUNE 22, 2017

” Marketers could search for ideal clients with strings like “vegans who live in New York, work in retail, and like running.” If you are running a promotional campaign for a sustainable retail business you can research how competitors like Everlane market their sales. Hashtag research.

Tips 127

Tips Hubspot Facebook Hashtag 127

Hootsuite

JULY 6, 2022

Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC. How to build an effective eCommerce strategy on Instagram. So, if you’re looking to develop a robust Instagram eCommerce strategy, you may want to switch to a business account. Source: Article on Instagram.

Instagram 117

Instagram HootSuite UGC Influencer 117

Buffer Social

AUGUST 1, 2023

billion views on the viral hashtag, maybe putting our slightly-too-large bite-sized pancakes in a bowl with milk. If we did it well with a smart TikTok strategy behind it, we probably would have seen solid marketing results, be it a growth in followers or a bump in sales.

Trends 75

Trends Products Retail Influencer 75

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. When it comes to niche products and services, you will need customized marketing strategies. Today’s strategies are no longer reliant on rules. User-Generated Content.

Strategy 60

Strategy Marketing Real Estate Campaign 60

Keyhole.co

MAY 9, 2023

Strengthen omnichannel marketing strategy: The contests drive traffic to multiple channels, including social media accounts (Facebook, LinkedIn, and other platforms), email newsletters, and websites. Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic. It might also start trending.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option. Add all hashtags to follow.

Social Media 52

Social Media Video Content UGC 52

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. But those unstructured data points mean nothing in their raw, hashtagged format. It’s easy to let one viral Tweet drive the direction of your strategy, but you have to think of posts as data points. Create a data dashboard.

Social Media 111

Social Media Sentiment Survey Marketing 111