Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 101

SMS Strategy Marketing How To 101

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Fans beget more fans.

Strategy 125

Strategy Brands Hubspot Survey 125

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 97

Analysis Sentiment Marketing How To 97

Sprout Social

JUNE 7, 2022

It’s only natural to want to knock your IPO communications strategy out of the park. For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.” Keep reading to learn more about social’s role in your IPO communications strategy. After all, it’s a major opportunity.

Strategy 108

Strategy How To Hashtag Team 108

Likeable

APRIL 2, 2019

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Take a look at our top five takeaways for how brands can rethink their content strategies. Moms are a key target market for many retail brands.

Retail 87

Retail Brands Authentication Loyalty 87

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. Social monitoring is an essential part of any social customer care strategy. What is social media monitoring?

Social Media 130

Social Media Strategy Brands Airlines 130

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 126

Sentiment Marketing Analysis Loyalty 126

Small Business Mavericks

MAY 8, 2014

It’s real-time, too, and that means a marketer can catch the wave of a trend and ride it as long as it’s moving. Here’s how it works — you see a #hashtag that catches your attention on any subject at all, anywhere. Social Media hashatit.com hashtags metadata tags metadata tracking platforms'

Hashtag 102

Hashtag Metadata Retail Engineering 102

Social Media Strategies Summit

NOVEMBER 30, 2020

As a digital marketer, you want to benefit from everything this platform has much to offer. Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Improved Marketing Strategies. billion U.S.

Products 163

Products Instagram Brands How To 163

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? When it comes to awareness, TikTok may be just what a B2B social media strategy needs. We spoke with three B2B marketers who are experimenting with and finding success on TikTok. Here’s what we learned from their strategies. Published on Categories. Published on.

B2B 131

B2B Brands Marketing How To 131

Buffer Social

NOVEMBER 20, 2018

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. Building a successful multi-channel marketing campaign. But that’s exactly what happened. In 2014, Tommy’s Superfoods was born.

Hashtag 100

Hashtag Campaign Brands Retail 100

Social Media Strategies Summit

MARCH 25, 2021

Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 Many of its Instagram posts incorporate the hashtag #TapToShop, signaling that featured products can be bought directly within the app.

Examples 221

Examples Retail Instagram Buy 221

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. But those unstructured data points mean nothing in their raw, hashtagged format. Across the social media landscape, there are probably trillions of data points that are essential to your business. Cast a wider net.

Social Media 107

Social Media Sentiment Survey Marketing 107

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot.

Examples 92

Examples Campaign Discount Marketing 92

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 115

Campaign Hashtag Analytics Metrics 115

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Blurred Lines between Influencers and Brands.

Influencer 211

Influencer Engagement Fashion Retail 211

Ignite Social Media

SEPTEMBER 17, 2018

It’s easy to be so focused on making sure that you have enough content going out on Instagram, that you might forget to take a step back and look at your overall visual strategy to ensure that your Instagram feed is in line. If you’re a retail brand looking to drive clicks to your website and ultimately sales, implement product tagging.

Instagram 154

Instagram How To Hashtag Retail 154

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Hashtag Challenge : Ad appears on the Discovery page. These can include a shoppable component for retailers. .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Sprout Social

OCTOBER 23, 2018

In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. You can get going now with your strategy by engaging with new potential followers and email subscribers.

Social Media 91

Social Media Strategy Hashtag ROI 91

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. Don’t Forget Offline Marketing.

Strategy 60

Strategy Marketing Real Estate Campaign 60

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 124

Reputation Tools Brands How To 124

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022.

Social Media 52

Social Media UGC Marketing Influencer 52

Sherrilynne Starkie

FEBRUARY 10, 2013

Lately, times haven’t been too good for HMV , the British multinational music retailer. Within 20 minutes of the first tweet, all mentions had been deleted despite the marketing director’s apparent lack of social media skills. In all, there were more than 14,000 mentions of the #hmvXFactor hashtag online, most of them on Twitter.

Twitter 324

Twitter Retail Newsletter Hashtag 324

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing.

Social Media 67

Social Media SMS UGC Marketing 67

Later

NOVEMBER 14, 2018

With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday? Here are 10 tips to get you started: Tip #1: Start Your Black Friday Marketing on Instagram Earlier and End Later.

Instagram 58

Instagram Tips Marketing UGC 58

Pixlee

DECEMBER 22, 2021

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022.

UGC 52

UGC Marketing Mobile Review 52

Keyhole.co

MARCH 7, 2023

This can help you tailor your content and marketing strategies to better appeal to your audience, leading to increased engagement and success on Instagram. With the right strategies and dedication, you could be well on your way to Instagram stardom and building a brand that stands out. Track keywords and hashtags with Keyhole 6.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Waxing UnLyrical

MAY 13, 2019

Fast Retailing. You want to hear in real time every time your brand, tracked keywords or hashtags are mentioned or used. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. They include: Adobe Systems. Align Technology.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Sprout Social

MAY 18, 2020

Marketers have already adjusted their social strategies in response to COVID-19. But with the majority of the world still under lockdown and people growing increasingly restless, what are marketers to do? From January to mid-May, the conversation around retail generated over 6.1 million social mentions across 2.6

Conversation 100

Conversation Retail Sentiment Education 100

Later

APRIL 27, 2020

If you’ve ever wondered how affiliate marketing for influencers works, it’s just like when a retail clerk earns a commission for the sales they close, but in a digital way! What is Affiliate Marketing for Influencers? Fewer retailers adopt this model. More retailers adopt this model. Much lower commission rate.

Affiliate marketing 62

Affiliate marketing Influencer Affiliate network Instagram 62

Social Media Strategies Summit

OCTOBER 3, 2019

In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing. Source: Mobile Marketer.

Brands 114

Brands Meme Hashtag Campaign 114

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Brands 108

Brands How To Authentication Collaboration 108

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. If you want to turn your fans and followers into actual customers, you’re going to need a strategy.

Instagram 106

Instagram Bazaarvoice Retail Feed 106

agora pulse

JUNE 22, 2017

Can Facebook search really help you reach your social media marketing goals? Digital marketing publications including Social Media Examiner , Marketing Land and the Moz Blog wrote about its potential. Market research. Why is this great for marketers? It wasn’t always like this.

Tips 127

Tips Hubspot Facebook Hashtag 127

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In fact, the addictive video platform has carved out a whole new niche in the social selling market. You’ll boost your SEO strategy. Embrace hashtags and keywords. Blend in and keep an eye on trends.

HootSuite 92

HootSuite Trends Feed Feedly 92