Social Media Strategies Summit

JANUARY 2, 2020

While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 But the campaign didn’t end on social.

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Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Remind Followers About Alternatives to Shipping.

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Campaign Social Media Retail How To 130

Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. Consumers want to talk to retailers of all sizes during the holiday season. Sprout Social analyzed more than 2.9

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Retail Sentiment Project Instagram 109

Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

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Hashtag Campaign Instagram How To 52

Sprout Social

OCTOBER 19, 2022

These initial touch points will ensure the content they create integrates seamlessly into your brand strategy and has longevity. Sometimes brands partner with creators for specific campaigns or launches. However, you can drive brand loyalty even further if you pay them for it and allow them to be a part of future launches or campaigns.

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Campaign Content How To Influencer 104

Pixlee

DECEMBER 1, 2020

Retailers, however, may be forgiven for not immediately seeing meaningful value in hiring influencers, especially since driving traffic to your stores and increasing in-store purchases with influencers is not as easily linked to sales revenue, for example, as it is to visual merchandising. . Leverage Mobile Marketing for In-store Events.

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Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

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Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

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Strategy Discount Marketing Retail 101

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Assess ongoing and planned campaigns and content.

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Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. We’ll also explore the best Facebook Messenger marketing strategies for 2023. So, whether you’re just getting started with Facebook Messenger or looking for new ways to improve your strategy, this one’s for you! Source: Heyday. Groupe Dynamite.

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Strategy Facebook Marketing FAQ 118

The Realtime Report

OCTOBER 11, 2019

Do You Need a Seasonal SEO Strategy? One way you can do this is to optimize your strategy for seasonal items, whether it’s for periods of time such as summer and winter, or around events such as Thanksgiving, Valentine’s Day, Christmas and the other holidays. A similar strategy can be used at the same time each year.

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SEO Strategy Retail Fashion 121

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. What is Pantee?

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Ignite Social Media

JULY 8, 2016

So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content. Plus, we do some pretty cool work with big name brands.

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Fashion Retail Trends Social Media 112

Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns.

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SocMed Sean

FEBRUARY 24, 2022

Other industries that thrive on Facebook include fashion, retail food, electronics, and automotive. Here are five reasons why you should continue using Facebook in your marketing campaigns this year. Facebook Ad Metrics are Robust, and Campaigns can be Easily Adjusted. Reasons to Continue Marketing on Facebook.

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Keyhole.co

OCTOBER 26, 2023

Today, Chanel’s social media strategy seamlessly combines the decadent luxury of their elite roots and the more youthful allure and vibe of the 21st century. This works across all their campaigns, initiatives, and outreach programs. What makes Chanel’s social media strategy successful? Here are some of them: Chanel Beauty: 6.1

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The Realtime Report

DECEMBER 27, 2016

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? Here is how you can embark with a successful mobile marketing strategy. Now is the time to create an effective advertising campaign that engages with your target market. App Based Mobile Marketing.

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Mobile Strategy SMS Automotive 135

Keyhole.co

OCTOBER 31, 2023

And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. In this blog, we’ll dive into Fenty’s social media strategy. Since Rihanna’s Instagram has 152 million followers, Fenty Beauty’s social media campaigns reach even further.

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Social Media Strategy YouTube Trends 52

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Types of SMS marketing campaigns.

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Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. Social monitoring is an essential part of any social customer care strategy. What is social media monitoring?

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Social Media Strategy Brands Airlines 135

Keyhole.co

OCTOBER 31, 2023

And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. In this blog, we’ll dive into Fenty’s social media strategy. Since Rihanna’s Instagram has 152 million followers, Fenty Beauty’s social media campaigns reach even further.

Social Media 52

Social Media Strategy YouTube Trends 52

The Realtime Report

JANUARY 12, 2024

It presents your offerings in a visually attractive and user-friendly format, making it a perfect complement to your email marketing strategy. Consider a scenario where an online fashion retailer sends out customized emails. Actionable Analytics Data-driven strategies are vital for email marketing success.

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Fashion Marketing Embedding Retail 91

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys. No problem.

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Strategy Brands Hubspot Survey 130

Social Media Strategies Summit

MARCH 25, 2021

Joe’s Jeans was one of the first brands to demonstrate how Instagram’s social commerce functionality, Checkout, can be combined with the platform’s drop reminder feature to build excitement ahead of a new campaign. This made sense because Instagram had become a core part of the brand’s marketing strategy.

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Examples Retail Instagram Buy 223

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. The Marketing-By-Not-Marketing Approach. Many brands aren’t that bold.

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Campaign Social Media Retail Discount 156

Audiense

JUNE 19, 2023

Successfully pulling off a user generated content (UGC) campaign with the use of social media is a golden feather in the cap of any retail marketer. UGC campaigns have proved to be 20% more influential on purchasing decisions than other types of media.

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UGC Retail Brands Campaign 78

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Case study: ASO. lukettrotman.

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Case Study Marketing Directory Retail 113

Sprout Social

JULY 6, 2020

As a social media manager, perhaps you’ve created campaigns in the past for Black History Month, Women’s History Month or Pride, or posted about holidays recognizing marginalized groups of people. As social marketers, we should be integrating diversity, equity and inclusion into our social strategies for the long term. Spread the word.

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Strategy Social Media Organization Education 145

Akamai Marketing

JANUARY 1, 2015

Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why. Think: After hearing about their previous experience, Akamai determined the influencer campaign fell flat because the influencers weren’t neighborhood influencers.

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Case Study Retail Study Eventful 100

Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign.

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Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. The inbound marketing strategy connects channels like your website, social profiles and CRM. Conversational marketing and social media: How to adapt your strategy. What is conversational marketing? Helpdesk integrations.

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Ignite Social Media

NOVEMBER 29, 2016

In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Display Store Information.

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Ignite Social Media

APRIL 2, 2019

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce. We partnered with our client, Altar’d State, for the Retail & E-commerce category.

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Social Media Case Study Retail Study 129

Social Media Strategies Summit

JUNE 8, 2023

But they were interested to discover if they could use the social network to increase purchases via physical retail stores. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel. RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point

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Buffer Social

NOVEMBER 20, 2018

As a graduate, he started selling a variety of salsas and spice mixes in local retailers — and this is where his passion for promoting a healthier way of eating really came to the fore. The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent.

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Hashtag Campaign Brands Retail 100

Sprout Social

DECEMBER 4, 2018

What if you could strategically use email to amplify your social strategy? Use your email list to create highly targeted audiences for paid social campaigns. When you do that, Facebook will find the profiles of your email subscribers, and you can then use that audience as a target for an ad campaign. Wouldn’t that be cool?

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Strategy Marketing Retail Newsletter 94

Ignite Social Media

SEPTEMBER 22, 2021

Common KPI’s for Retail Brands. If we’re looking at retail and driving awareness, you want to look at impressions and reach and therefore frequency to make sure that you’re hitting the audience with the appropriate message enough times, but not too many times.

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Social Media Tips Retail Metrics 172