Remove Campaign Remove Groups Remove Retail Remove Sentiment
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See campaigns differently: Why social is an invaluable player for the NFLPA

Sprout Social

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

Campaign 121
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The role of artificial intelligence in business in 2024

Sprout Social

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. Why this surge?

Patterns 120
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Social media personalization: The opportunity and risks to consider

Sprout Social

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. If your customers want targeted promotions, then your KPI might be increased revenue from ads and email campaigns. Consumers expect that same level of service online.

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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. London-based retailer River Island uses Tags to make this reporting process easier.

Strategy 122
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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Is Sentiment Making Brands Stupid?

Brands 275
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Complete Guide to Instagram eCommerce in 2022

Hootsuite

These groups let you connect with people on an individual level. Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. And to crowdsource sentiment on your brand. Paid advertising, on the other hand, works to create campaign conversions.

Instagram 117
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Why brands need a social media monitoring strategy

Sprout Social

Monitoring helps you with your brand perception and sentiment. If they didn’t know of this influencer before, they do now and can keep them in mind for future marketing campaigns. All of the networks, brand keywords, search results and hashtag campaigns show up in the real-time Inbox. Campaign hashtags. Brand hashtags.