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Monday Roundup: Support

Waxing UnLyrical

A great support system – or, sometimes, simply a helping hand – can make tasks seem less daunting and free up precious time and mind space for other business development activities. Image: Lotus Carroll via Flickr, CC 2.0 . 3 Free Tools to Help with Your PR Campaign. We All Need a Team.

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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity SMM

Image credit: C_osett on Flickr. Software” in this context can be anything from which content management system a company used to build its website and which analytics and tracking tools they use, to something like what live chat software is being used or what CRM software they have. Tricks on how to use it in your LinkedIn campaigns.

Software 107
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Five Situations Where Marketers Should NOT Use Automation

Webbiquity SMM

Image credit: untitled exhibitions on Flickr. However, it has a potential for time wasting; no less than any other system. Lesson: Say yes to automation that backs your marketing campaigns in line with your buyer personas. Also, as part of a large campaign, OREO automated retweets for tweets that contained a targeted hashtag.

Marketing 180
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On Pink High Heels, Holi and International Women’s Day

Waxing UnLyrical

Image: twicepix via Flickr, CC 2.0. Photo: Shashi Bellamkonda via Flickr, CC 2.0. I experienced it again last night when I participated in #TGChat (many thanks to Janet Fouts for bringing in my client Victoria Marzilli of Oxfam America to help spread the word about their International Women’s Day campaign ).

Energy 175
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Robocall: Reverse the Favor

Waxing UnLyrical

The system then sends the robocall from the voter to the politician. So we will only allow calls during business hours and to the main switchboard number(s) for politicians in their main offices and campaign headquarters. I think I might… Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0. They press send.

Privacy 168
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What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

Bounce utilized a “Likes for charity” strategy in the contest, doing a great deed by donating over $7,000 to the Impact a Hero Campaign, and another sum approximately as large to the Boot Campaign, both of which are dedicated to supporting the American military. even if the scoring system is inexact. It worked, too.

Journal 175
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Social Media and Travel

Social Media Marketing

They've made great use of Flickr, YouTube, Twitter, Facebook and more and have always led with a very human and very customer-centric approach. But their always-on monitoring is essential when it comes to catching consumer complaints, especially after their switch to a new reservation system last year.

Travel 165