Hootsuite

APRIL 15, 2020

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. What is a hashtag? Hashtag basics.

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Hashtag How To HootSuite LinkedIn 145

Hootsuite

OCTOBER 21, 2021

But harness the power of TikTok hashtags to complement your editing techniques, and you’ll be set to conquer the TikTokosphere (a cool new phrase that is not taking off at the rate I want it to). What are TikTok hashtags? A hashtag is a # symbol, followed by words, acronyms, phrases, numbers, or sometimes even emoji.

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next.

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Eventful Social Media Hashtag HootSuite 111

agora pulse

DECEMBER 27, 2016

Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Unfortunately, most businesses make the same five hashtag mistakes on Instagram.

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agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. For example, I use Todoist to schedule events at specific times throughout the day. Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. Check Paid Social Campaigns. Monitor Hashtags.

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Social Media Management Social Media Curation UGC 172

Ignite Social Media

OCTOBER 30, 2023

For example, advertisers can now target users based on their engagement with specific creators, videos, hashtags, or topics. Around the holidays, TikTok will launch bundled hashtag targeting around seasonal events like Christmas and Thanksgiving. This makes it easy for brands to align their campaigns with timely trends.

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Features Brands Real Estate Hashtag 91

Sprout Social

APRIL 11, 2017

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. Types of Hashtags.

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Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns.

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Trends Twitter How To Hashtag 128

Keyhole.co

APRIL 3, 2024

Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best. This setup is perfect for monitoring evolving topics or staying current with real-time events. The noise can quickly overwhelm you.

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Socialmedia.biz

MARCH 13, 2020

You can remain nimble to post on breaking news, current events and spontaneous thoughts but only within some routine structure. Friendly responses, and even thanks for good reviews, take less time than full-blown content campaigns while keeping businesses engaged with followers. Create Unifying Hashtags.

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Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

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Campaign Report Social Media How To 85

Sprout Social

JULY 15, 2020

Hashtag challenge – This type of ad shows up in the “Discovery” section of the app and can encourage user participation. Then you can follow the steps below to create TikTok ads: Step 1: Create a new campaign. Start by creating an ad campaign under the “Campaigns” tab and clicking on the “Create” button.

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Social Media Strategies Summit

OCTOBER 23, 2019

When It’s Misleading: An increase in your follower count doesn’t always signify campaign success. How It’s Measured: Direct sales, lead captures and/or event attendance tracked via UTM codes, website tracking pixels, referral code redemptions, and offline event set data. Content Engagement. Conversions. Brand Advocacy.

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Hootsuite

MARCH 16, 2020

Hashtag Challenge : Ad appears on the Discovery page. Advertisers with access to the self-service dashboard can create In-Feed Video ad campaigns. . Creating a new ad campaign. Once you complete your account details, you can go to the Campaign tab to create your first ad campaign. The top-level is the campaign.

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Sprout Social

SEPTEMBER 13, 2022

But the platform may not have all the tools you need to manage a scalable video campaign or strategy. This tool helps you customize reports about your social media campaigns by analyzing TikTok profiles and hashtags. Provides you with key hashtag metrics of your social media campaigns and influencers’ accounts.

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Sprout Social

DECEMBER 15, 2021

You can work with influencers, run various types of ads and use features like hashtags and branded stickers to put your brand in the spotlight. Simply look up trending hashtags , music and videos, and join in. Remember to put your own twist on TikTok hashtags to make your brand stand out. Create unique and relevant content.

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Hootsuite

JULY 21, 2021

This article will teach you how to find the right influencer for your business’ needs on Instagram specifically: whether it be a one-time campaign or someone who can represent your brand on a regular basis. Identify the type of campaign. Follow hashtags related to your industry. Do your research. Search in Google.

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Keyhole.co

MARCH 24, 2024

Apart from that, you can see event updates, room tours, tips for hosts, and videos from Airbnb’s non-profit initiatives. So, the company started marketing local experiences as the main attraction of their vacation rentals through social media campaigns. In short, the feed is vibrant and builds aspiration in the audience.

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Communities Social Media Strategy UGC 59

Social Media Strategies Summit

OCTOBER 3, 2019

In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing. How TikTok is Different.

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Pixlee

APRIL 4, 2017

Back in 2007 when Chris Messina —then a designer at Google—suggested the use of hashtags on Twitter for creating “groups”, no one thought the little pound symbol that could become as widely adopted for news feed sorting and searching as it has today. The issue is, as with most things involving social media, how do you track hashtags?

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Hashtag Brands How To Instagram 40

Social Media Strategies Summit

MARCH 25, 2021

The event marked the first time anyone other than Snap Inc itself had sold a product via Snapchat, making it a real game-changer in social commerce terms. Many of its Instagram posts incorporate the hashtag #TapToShop, signaling that featured products can be bought directly within the app. Image source. Source: Instagram ).

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Hootsuite

OCTOBER 11, 2022

you ask, frantically coming up with hashtags to find The One that will put you back on the map. Well… maybe it’s not about the hashtags you’re choosing. Don’t use banned hashtags. A banned hashtag means Instagram has deemed it problematic and decided to hide or limit content that uses it from search and other areas.

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Instagram Guidelines Hashtag HootSuite 117

Akamai Marketing

APRIL 30, 2009

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it.

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Eventful Twitter Klout Policies 116

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Screenshot taken from Instant Pot’s Facebook page You can use a Facebook group to start discussions, add events, upload media, and provide instructional guides. The answer is Facebook marketing. Their Facebook group has 3.2

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Small Business Engagement Strategy Facebook 100

Sprout Social

JULY 11, 2016

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. When to Use a Branded Hashtag. Sponsored Events.

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Hashtag Brands Badge Proposal 40

Pixlee

OCTOBER 16, 2020

As brands move into 2021, it’s imperative to understand that change is a constant, and in moments of change, relying on your community to support your marketing activities can save your campaigns. Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. Not all content is created equal.

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Pixlee

JUNE 23, 2020

Tracking posted content, checking branded hashtags, and displaying all your great social media content can be tedious and time-consuming when you’re juggling multiple profiles. Use a product-specific hashtag to collect and curate user-generated social content focused on a hero product to drive sales or brand awareness.

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Keyhole.co

MARCH 7, 2023

Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. Use potential hashtags Now, let’s talk about hashtags campaigns. Track keywords and hashtags with Keyhole 6.

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Instagram UGC Hashtag Collaboration 52

Keyhole.co

SEPTEMBER 12, 2023

But designing creatives, posting, and engaging with your followers manually while strategizing campaigns can be overwhelming and error-prone. That requires regular monitoring of responses on your campaigns and conversations around your brand. This way, you can engage with your audience, build connections, and tailor better campaigns.

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Tools Social Media Curata Price 52

Ignite Social Media

AUGUST 12, 2021

Don’t use hashtags on Facebook. This will give you much more detailed insights on which campaigns worked most efficiently on which channels and will improve your long-term cross-promoting strategy. Use your most powerful social network presence to promote social events on other channels (but only when it makes sense).

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The Realtime Report

SEPTEMBER 8, 2022

To summarize, the ‘Nearby’ feature will be a great tool for people who use TikTok to discover local places to eat and drink, and events, and for marketers within those businesses. Now, TikTok is bringing out another of these such features, the ‘Nearby’ feed.

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Social Graph Comparison Features Communities 91

Social Media Strategies Summit

JUNE 3, 2021

While that tactic may seem dated, they realized they could reuse the soundbites from those events across all of their social platforms to reach thousands of people. Monitoring hashtags and agency tags are also essential aspects of social listening. Use the right hashtags, especially on Instagram. Image Source: U.S.

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Engagement Communities Video Tourism 149

Talkwalker SM

FEBRUARY 8, 2016

The Super Bowl is one of the biggest global events for both the sporting world and for brands. On Twitter, the story was much the same with social media analytics showing that hashtags for the Super Bowl were launched well in advance of the big game with Doritos in particular launching their ad competition at the very beginning of the year.

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Sprout Social

JANUARY 16, 2020

Viral campaigns are sort of like “lighting in a bottle” for brands. Arguably one of the best examples requires us to rewind to 2012 with Dollar Shave Club’s “Our Blades are F ing Great” campaign. This is perhaps one of the most well-documented examples of viral marketing campaigns making an impact. For example.

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agora pulse

NOVEMBER 3, 2020

As these events unfold, many marketers may be struggling to figure out whether they should pause social media channels for their company or clients. However, a major world event could mean a multi-day hold or reworking your social media schedule for the foreseeable future. Let’s dig into reasons for and against doing so.

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Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. What is customer marketing?

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