Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

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Campaign Hashtag Analytics Metrics 121

Jon Loomer

MARCH 11, 2024

There were multiple variations of how these sales funnels worked, but a basic example of how it was constructed was like this… Ad 1: Awareness The goal was to attract new people into your funnel, so you might use interests or lookalikes and promote a video or blog post to educate or entertain your audience.

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Construction Cost Price Education 135

Pam Hughes

NOVEMBER 18, 2021

Your prospects want to educate themselves about your products, but connecting them with the relevant content they need to make an informed decision can take weeks or months. The infographic below from Uberflip describes 12 ways you can speed up your campaign delivery. Marketing is a sport — speed of delivery matters. Be Scalable.

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Campaign Content Curation Library 74

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Here are 8 reasons why many content campaigns fail, and what you can do to avoid them. Getting qualitative data.

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Campaign Content How To SEO 165

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. We have a giant Teams group with our campus communicators, specifically those who run social media accounts for different schools and colleges.

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Collaboration How To Education Team 224

Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. Furthermore, FlexPod is a leading converged infrastructure solution, so buyers are generally well-educated, highly technical individuals. Finding a Point of Entry. “We

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Campaign How To Consultant Team 153

Later

OCTOBER 8, 2020

Alternative Black Friday campaigns are a great way to set your brand apart on social media. With a growing awareness of consumerism and its environmental impact, brands need to get creative with their Black Friday campaign ideas. The Shift in Black Friday Campaigns. Alternative Black Friday Campaigns #1: REI’s “Opt Outside”.

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Campaign Instagram Apparel Discount 80

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. For example, some are more focused on organic growth, while others are more invested in paid campaigns.”

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Resources Telecommunications Collaboration Project 103

Social Media Strategies Summit

MARCH 6, 2024

Specifically, think about things like: Where they live What job they do How old they are How much they earn Their education level You should get much of this from your social media analytics platform or from analyzing your existing customer base. Use a little educated guesswork, too. Start with the basic stuff: demographic information.

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Social Media How To Survey Analytics 213

SocMed Sean

MARCH 3, 2022

Here are some thoughts about including Pinterest as an effective part of your campaigns. This includes healthcare, manufacturing and engineering, higher education, and software and technology. This allows campaigns to not only be more precise but also to be more easily and quickly adjusted to improve performance.

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Strategy Marketing Automotive Campaign 195

Keyhole.co

FEBRUARY 28, 2024

But what exactly is the secret behind Duolingo’s social media strategy that made it one of the top educational platforms in the world? This includes GenZ and millennials in the age group of 16 to 34. Duolingo’s Instagram profile is also a testament to the brand’s commitment to language education without taking itself too seriously.

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Social Media Strategy Meme Education 105

Later

MAY 28, 2020

We’ll be covering the deeper aspects of planning and managing a Pride campaign on social media for your brand — and your wider social community — regardless of your budget or reach! While Pride is most definitely a celebration, a successful Pride campaign should have education and awareness at its core.

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Campaign Social Media How To Instagram 60

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Social media campaigns can cover almost anything: a new product launch, a giveaway, an event, or even the arrival of a new season. .

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Campaign Tips Instagram Social Media 79

Hootsuite

MARCH 16, 2023

In this guide, we’ll look at what makes Bing Ads great, and show you how to set up your first campaign. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. And, setting up a marketing campaign on Microsoft Ads is just as easy (if not easier) as setting up a Google Ads campaign.

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Microsoft CPC Campaign HootSuite 145

Jon Loomer

NOVEMBER 9, 2022

First, I walked you through the basics of campaign creation related to TikTok ads. There will be portions here that are unclear to me and I’ll provide my most educated understanding of how something works. You can select engagement with specific ad groups (ad sets) or leave it open. I am no expert. Business Account.

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Eventful Engagement Organization Groups 206

Ignite Social Media

APRIL 9, 2020

Globally, about 50% say they approve of brands running “normal” advertising campaigns that aren’t linked to coronavirus. The highest approval comes for brands providing practical and informative tips to help deal with the situation, followed by campaigns that show how they are responding to coronavirus and helping customers.

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Survey Social Media Groups Groups 200

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

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Campaign Google Case Study Badge 162

Sprout Social

FEBRUARY 5, 2024

It’s also important from an inclusion standpoint because it’s a chance to educate people who are not part of those communities because they also play a role in the workplace experience,” Blackburn says. She’s also a committee member of Black@, a Sprout community resource group.

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Social Media Authentication Communities Campaign 112

Mindjumpers

SEPTEMBER 9, 2010

Value your employees by inviting them to participate in building your online brand, together, as a group of real people, all firmly trying to achieve a common goal. Like Mindjumpers, he is associated with Social Marketing Forum. Engage them like you engage your customers, because they are your customers as well!

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Policies Education Social Media Marketing 186

Social Media Strategies Summit

JUNE 3, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. Specific to Harvey Mudd, I work with an amazing group of faculty and students. Please describe one of your institution or organization’s social media campaigns that makes you proud.

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Newsletter Project Aggregator Team 218

Webbiquity SMM

JUNE 7, 2018

Businesses are continuously seeking out new ways to generate more leads in a world of increasingly educated, tech-savvy, and digitally advanced consumers. Develop and implement a strategy to create valuable educational content that your target audience will find useful. Join Niche Groups. Image via LinkedIn Marketing Solutions.

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B2B Brands LinkedIn Influencer 217

Later

JUNE 18, 2019

For brands, it’s a chance to celebrate, show support and raise awareness of LGBTQIA+ rights on social media, but a successful Pride campaign is more than just adding a rainbow to your logo. Tips for Planning & Running a Successful Pride Campaign on Social Media. It’s easy to forget (amongst the glorious glitter and rainbows!)

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Campaign Social Media How To Instagram 56

Waxing UnLyrical

FEBRUARY 18, 2020

The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. Today, there is no standard set of metrics that all of the PR industry uses to measure campaign success.

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Data Metrics Press Release ROI 231

SocMed Sean

JULY 17, 2018

Kevin is a professional educator and a private tutor with over 8 years of experience. He is also a content writer for various blogs about higher education, entertainment, social media & blogging. For a start, learn about SEO and keyword analysis and their importance to a successful marketing campaign. Skill #4: Teamwork.

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Skills Marketing Posterous Team 220

The Social Media Incubator

OCTOBER 22, 2014

In our work with many different industries, including education marketing with schools and school districts, we’ve come across many different types of Facebook set ups. There are three types Facebook offers: Profiles, Groups, and Pages. What about a Facebook Group? Facebook Groups are set up like a private forum.

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Facebook Education Reputation Groups 183

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. From consumer insight to production in marketing campaigns.

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Case Study Activities Study Campaign 79

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Before you create your next campaign, take a look at our breakdown of Pinterest demographics to help you reach your target audience. This is likely thanks to the platform’s focus on educational content over pure entertainment.

Social Media 102

Social Media Marketing HootSuite Reddit 102

Koka Sexton

JANUARY 9, 2023

Start by gathering information about your target audience such as age range, gender, education, location, and interests. Utilizing insights to develop targeted campaigns. Depending on the nature of your business, these may include market research reports, surveys, focus groups, or social media listening.

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Patterns Marketing Focus Group Survey 98

Ignite Social Media

JULY 22, 2019

They recently opened up Objective Based Advertising, updated their Campaign Manager, and will launch retargeting for engaged users. The step-by-step process to build your campaign starts with choosing a language, selecting audience location(s), then choosing your targeting perimeters. LinkedIn Ad Targeting. Objective Based Advertising.

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LinkedIn Campaign Advertising Compete 129

Hootsuite

AUGUST 24, 2023

Create a new campaign Log in to www.linkedin.com and head to Campaign Manager. Click Create , then Campaign. It will ask you to create a new ad group. Choose an objective Give your ad group a name and choose your objective. Educate your audience People want data, stats, and to learn something new from LinkedIn.

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LinkedIn Engagement How To HootSuite 89

Jon Loomer

FEBRUARY 24, 2021

Part of this is getting an educated feel for what is going to happen instead of reacting on the fly — emotionally — later. Select an Event Source Group that includes at least your pixel (could include any and all assets). Also, avoid blaming iOS 14 for every poorly performing campaign. Educate yourself.

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Advertising Facebook How To Privacy 216

Social Media Strategies Summit

DECEMBER 1, 2022

In contrast, they might plan bigger holidays and campaigns months ahead. “It Deanna says content creation is “very much a group project.” Her team collaborates with a group of four social media-focused students who get involved every semester, offering insights on the types of content and themes that resonate with them.

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Content How To Film UGC 150

Keyhole.co

MARCH 26, 2024

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Sure, LEGO is a prime playground catering to the entertainment and education of children. Going a step ahead, LEGO actively advocates for education and social change.

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Construction Social Media Strategy Collaboration 52

Convince & Convert

DECEMBER 11, 2015

As Lenovo’s new campaign showcases, sometimes it’s good to be weird. The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. So, what can you learn from this good yet weird campaign? million views in less than 48 hours. Think Globally, Act Locally.

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Campaign Influencer YouTube Project 60

Proactive Report

JUNE 18, 2021

So, it was a great opportunity for the attendees to get advice from a group of PR experts. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. There are usually industry groups you can network with. Alignable has local groups you can connect with.

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Small Business Tips Fashion Groups 85

Sprout Social

JULY 22, 2021

We’ll also share some insider tips on how to impress each generation to ensure your social media campaigns are consistent hits. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

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Social Media Survey Influencer Buy 140

Hootsuite

APRIL 6, 2023

Educate your internal team Include a phase in your strategy dedicated to educating your internal social media team on your industry’s regulations and your own social media guidelines. Perhaps this is a “Financial Literacy for All” campaign designed to level the investing playing field. Book a free Hootsuite demo today 2.

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Banking Social Media Tips HootSuite 105