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Should You Pull Back Your Facebook Ads This Holiday Season?

Jon Loomer

We’re entering one of the biggest weeks and months of Facebook advertising for the year. Some brands will be jumping into Facebook ads for the first time this year to increase sales. The common theme here, though, is that you will be seeing ads for retail products at significant discounts. Consider pulling back.

CPM 187
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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. Brands often provide viewers with special offers or discounts when they tune into live feeds, to spark interest in future live streams as well.

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5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. The Marketing-By-Not-Marketing Approach. Many brands aren’t that bold.

Campaign 156
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How to Create Exciting Content Post Holiday

Ignite Social Media

Lifestyle and retail brands can tap into consumer’s desire for transformation, showcasing new styles and ways to freshen up old clothing, while food brands can provide healthy recipes or those crafted for special diets. Press pause on the updated marketing strategy and expensive new campaign. Try New Post Formats. Now’s your chance!

Content 110
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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences. Along with using younger imagery, the turnaround campaign was centered around creators and influencers, offering promos and discount codes. Dollar Tree has strong community engagement: on Facebook, they have 2.8

Brands 115
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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Then when your boss says, “We gave you $50,000 to spend on Facebook ads –– what’s the return on investment [ROI]?” These could be: Raising brand awareness. Increasing engagement YOY.

ROI 113