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How to Create an Evergreen Facebook Ad Campaign

Jon Loomer

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. Let’s consider targeting an audience like your Facebook fans as an example… This audience is somewhat dynamic. want to look at this more as a nurture campaign that builds slowly to the sale. The Plan.

9 Things to Note Before Launching a Facebook Coupon Offers Campaign

SocialTimes Facebook

Facebook Offers  campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective  than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon  campaigns on the largest social media site, Facebook. Running coupon campaigns on Facebook can be very effective for most industries and has proven to yield results. Below is a quick list of some possible coupon campaigns: Customer loyalty. Influencer.

4 Examples of an Evergreen Facebook Campaign Trigger

Jon Loomer

A little more than three weeks ago, I published a blog post about how to create an evergreen Facebook ad campaign. Quick backtrack: One of the primary challenges facing Facebook advertisers is creating a campaign that keeps on working. But for most, campaigns require constant pruning, editing and refreshing of the audience, copy and imagery. What Is a Trigger?

Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. When the 24-hour campaign was over, 1500 people had tweeted – which meant 7,500 meals. ” It’s not clear whether the company plans to repeat the campaign next year. Lidl bit naive.

5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Recently implemented by REI’s #OptOutside campaign, the Marketing-By-Not-Marketing Approach is essentially advertising how a brand isn’t participating in Black Friday so they can stand out from the crowd. The Sweepstakes Approach.

Double Your Facebook Likes in 10 Minutes a Day [Infographic]


How do I get more likes for my Facebook page? . This is a common refrain among brands looking to grow their Facebook presence. They know they should be in the space but they’re not sure whether it’s worth devoting the amount of time and energy required to grow their Facebook audience. 80% of social media users like to connect with brands on Facebook.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.

10 Facebook Video Strategies to Help Boost Engagement

Jon Loomer

Why should I use Facebook video? Does video on Facebook add any value to my business? And here’s why… According to a study by Social Bakers , Facebook videos are shared 157% as often as YouTube videos. That is why in this post we are going to take a look at 10 creative ways you can use Facebook video to boost your overall engagement and leads. Your Turn.

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5 Psychological Tips for Selling on Facebook

Sprout Social

Set up Your Facebook Page for Success. Before we even get started on psychology, make sure your Facebook Business Page has been set up with all the necessary basics. Here are a few key items you should check on: Are your products or services easily purchasable on your Facebook Page? To have a similar pricing model for your Facebook Page, make sure your Page Category is correct.

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10 Tips and Strategies for a Better Facebook Marketing Campaign


When it comes to social media website players, Facebook is too huge to be ignored. With over 1 billion daily users , 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want to reach highly targeted users. Facebook Ads offers the biggest marketing opportunity on the Internet and provide: A powerful targeting system.

How To Write A Post That Will Rock Your Facebook


Are you getting the kind of response you want from your Facebook posts? Then you’ve come to the right place, because we’re about to share some of the best online tips for writing successful Facebook posts. Then please, read on… Some Facebook Posting Basics. Remember what Facebook is all about – it’s about being social. Beware the Facebook hashtag.

5 Clever Uses of LinkedIn for Unique Customer Experiences

Convince & Convert

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. Take campaign. The ten best IN moments were shared on the L’Oréal company page at the end of the campaign. Connect with KFC’s Founder. Apply for a Travel Enthusiast’s “Dream Job” With Virgin Atlantic. The prize? Three words: Best.

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Promoting businesses on social media such as Facebook and Twitter is huge these days. This could mean dismissing more popular methods such as Facebook ads. Image via User-Generated Content. Partnerships.

How to Create Effective Facebook Lead Generation Ads

Sprout Social

What if there was a powerful way to boost your Facebook marketing efforts? What if you could offer your followers gated content to encourage signups and generate leads all from within Facebook? You can do this and more with Facebook Lead Generation Ads. Why Facebook Advertising? The lead generation options are numerous, so why Facebook? Facebook has over 1.7

How to Increase Content Discovery on Facebook, Instagram, and Twitter

Simply Measured

Here are a few tips for Twitter, Facebook, and Instagram. How to Get Your Content Discovered on Facebook. On Facebook, the best way to drive more reach and get more eyes on your content is to inspire people to share it. Explore Facebook’s Advertising Options. Source: Facebook. For marketers, making effective and powerful content is the holy grail of success. But,

How to Sync Facebook Lead Ad Contacts With Your CRM

Jon Loomer

Facebook lead ads are an amazing opportunity for marketers. They streamline the process of collecting leads without requiring users to leave Facebook, improving the user experience and ultimately cutting the cost per lead for advertisers. [If you haven’t signed up yet for my free workshop in November on How to Master Facebook Lead Ads , do it now!]. link). ” 2.

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The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

Most Facebook brand pages aren’t actually online communities. They Most Facebook fans didn’t decide to “like” a brand’s page because they wanted to be part of an online community. The vast majority of fans don’t participate on Facebook pages. When done right, marketing on Facebook can be quite effective. The list goes on and on.

What Makes Your Facebook Page Get Banned - Social Media

Social Media Network Marketing

Do you work a lot on Facebook to sell your Brand / Business? Add to this most people seem to be on Facebook. What's more is that Search Engines do like Facebook. Facebook has its own rules and guidelines on what you are allowed to do and what will get your Brand / Business Page banned. This is a space where even if Facebook does not ban you - your Community Members will flag you and unsubscribe from your Page. Posting too many marketing Links will get you flagged by Facebook. And finally: Facebook has the right to amend / change the rules anytime.

44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More

Jon Loomer

Whether it be for managing Facebook ads, CRM, podcasting, webinars or my website, people are curious about the software behind this business. I’ve written on this topic before , but it’s been two years since the last time I’ve discussed the tools I use. Facebook Ads. People often ask me why I don’t use Facebook comments since I’m a Facebook guy.

Top 5 Facebook Promotion Types

Harp Interactive

If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. Running a social promotion on Facebook is easier than you might think. When someone enters a campaign within a social network they can invite their social network friends with a few clicks of their mouse. source: Wildfire. Playing by the Rules.

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Beer, Liquor Brands Partner With Taxi Apps To Get You Home Safe This Holiday Season

The Realtime Report

Brands including MillerCoors, Heineken, Ciroc Vodka and Patron Spirits are collaborating with transportation apps (Hailo, Taxi Magic, Uber) to offer discounts on your ride home ( AdAge ). Patron Spirits is offering $10 discounts on rides from Uber to members of its online fan site, the Patron Social Club , throughout the holiday season. It’s time to #CirocTheNewYear !

The Perfect Use of Custom Audiences Through Facebook Ads

Stay N' Alive

Custom Audiences are a terrific way to build Facebook ads that convert and bring strong traffic back to a site. You import that email list into Facebook''s Power Editor. Facebook matches those emails with Facebook users that also use those emails. This, to me, is the perfect use of custom audiences on Facebook. Wanna learn more about Facebook ads?

How to Squeeze the Most out of Your Facebook Posts


Facebook is an unbelievably potent marketing tool when used correctly. Squeezing The Most out of Your Facebook Posts. Many of these people spend more than an hour a day on Facebook – more than any other social network. This is because it relies heavily on input from other sources and most of the users on Facebook are actively seeking out for external content.

24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity SMM

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+? Facebook Tips and Guides. Not anymore.

How to Boost eCommerce Sales with Instagram

Convince & Convert

Today, brands are no longer relying on Facebook alone to promote their products and services. They’re also integrating Instagram into their social media marketing campaigns to achieve their business and marketing goals. This feature offers a professional-looking profile and lets you pull your contact information from Facebook, while retaining Instagram’s shoppable links.

What Makes Your Facebook Page Get Banned - Social Media

Social Media Network Marketing

? Do you work a lot on Facebook to sell your Brand / Business? Add to this most people seem to be on Facebook. What''s more is that Search Engines do like Facebook. Facebook has its own rules and guidelines on what you are allowed to do and what will get your Brand / Business Page banned. This is a space where even if Facebook does not ban you - your Community Members will flag you and unsubscribe from your Page. Posting too many marketing Links will get you flagged by Facebook. And finally: Facebook has the right to amend / change the rules anytime.

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

Here are some social media courses for you (or perhaps, for someone you know) for June and July.  A hands on, practical computer class on Google Plus ( half day ) and some short 2 hour  howto sessions ( demonstration ) on Pinterest Foursquare and Facebook Timeline for Business. Facebook has around 800 million members – why not spend an afternoon learning about Google Plus?

12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written.

Hook A Facebook Fan Up: They're Looking For Discounts


also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post. The number one reason people "fan" businesses on Facebook? To receive discounts and promotions. In Fans With Benefits: Add Value On Your Facebook Page , I wrote about providing the kinds of content that fans find valuable. And here it is.

Will Your Business Sell on Facebook this Holiday Season?

agora pulse

To be specific, if you have an active business page, then it’s time to sell on Facebook! 72.6% of businesses using social selling outperformed their non social peers while  56% of Facebook users have clicked on an ad selling a product. So the question is will your business make money on Facebook this holiday season? Set Up A Facebook Store. Use Facebook Carousel.


Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! Written on June 24, 2010 by Justin Levy in announcements , books , facebook 32 Comments - Leave a comment! What is Facebook Marketing About? Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY.

Building a Facebook Presence

Spin Sucks

A couple of months ago, we talked about the huge presence Einstein Bagels has created on Facebook and what that presence has done for their same-store sales. Let’s face it – Facebook has more than 500 million users and they’re spending 700 billion minutes every day engaging with friends, family, and the businesses they frequent. Decide why you want a Facebook page. Great!

Facebook Breaks the Marketing Sound Barrier for Small Business

Blue Focus Marketing

How Facebook Can Make Your Small Business Soar. If the answer is “ yes ”, you need a dynamic business Facebook page. According to Hub Spot , a leading Internet marketing company, among SMBs who actively use social media marketing to promote their business, 70% rank Facebook No. 1. New to Facebook for business? 10 ways to get more from Facebook. Boost your SEO.

Best Practices for Measuring Your Social Influencer Program

Simply Measured

24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. Your influencer marketing campaign may involve promoting discounts or limited-time offers through influencers. You can track the performance of these campaigns by using custom promo codes, unique to each influencer. Track Promo Codes. Mommy & Mini Ombre Butterfly Leggings

4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

Incentivizing is always a bonus, you can do this with free product, discounts, or gift cards, but it isn’t always necessary. They even started using UGC in Facebook Carousel ads, and saw a spike in sales because of it. Start by brainstorming the high performing content your brand needs more of, then create a campaign with a simple hashtag, and sit back and watch the UGC roll in.

Should You Use a QR Code?

Waxing UnLyrical

Perhaps a coupon for a free sample, or a discount code? So the main point is this: don’t let the flashy, shiny thing – whether it’s a QR code or whatever hits the marketing circuit next – distract you from asking the questions you should ask before every marketing campaign. Business Guest Posts Marketing Social Media campaigns mikinzie stuart qr code shiny new

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Facebook Poke vs. Snapchat: New Marketing Channels?


Now Facebook introduces Facebook Poke. Incorporating their Snapchat presence in their very active Facebook presence with both posts and a dedicated Snapchat-tap, they urged their fans to add their Snapchat-profile, send a photo of themselves enjoying a 16Handles-flavour and wait for their reply. Facebook Poke. Along came Facebook Poke. Snapchat.

4 Ways your Brand Can Get Festive This Holiday Season


Well, it is certainly time for brands to get started on their holiday campaigns. Holiday campaigns are crucial for most brands. This calls for innovative campaigns that resonate with your audiences. These are wonderful sources of inspiration to power your holiday campaign. Holiday-themed products, ad campaigns. million views on Facebook. holiday campaigns

Using Social Media in a Loyalty Campaign | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment! Before you start using Social Media in your loyalty campaign Audit, Verify, and Plan.

Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! The awareness campaign seems to be exactly what social media was made for.