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How to Create an Evergreen Facebook Ad Campaign

Jon Loomer

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. Let’s consider targeting an audience like your Facebook fans as an example… This audience is somewhat dynamic. want to look at this more as a nurture campaign that builds slowly to the sale. The Plan.

4 Examples of an Evergreen Facebook Campaign Trigger

Jon Loomer

A little more than three weeks ago, I published a blog post about how to create an evergreen Facebook ad campaign. Quick backtrack: One of the primary challenges facing Facebook advertisers is creating a campaign that keeps on working. But for most, campaigns require constant pruning, editing and refreshing of the audience, copy and imagery. What Is a Trigger?

10 Tips and Strategies for a Better Facebook Marketing Campaign


When it comes to social media website players, Facebook is too huge to be ignored. With over 1 billion daily users , 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want to reach highly targeted users. Facebook Ads offers the biggest marketing opportunity on the Internet and provide: A powerful targeting system.

How to Develop a Successful Digital Coupon Campaign

Convince & Convert

Coupon campaigns have been used by brands since the launch of the first ever paper coupon by Coca Cola in 1887. Consumer shopping habits have most certainly changed over the years, with many consumers becoming more price-conscious and opting to purchase one brand over another if they are offered some sort of a discount coupon. Why Wednesday? What does this mean for a business?

Double Your Facebook Likes in 10 Minutes a Day [Infographic]


How do I get more likes for my Facebook page? . This is a common refrain among brands looking to grow their Facebook presence. They know they should be in the space but they’re not sure whether it’s worth devoting the amount of time and energy required to grow their Facebook audience. 80% of social media users like to connect with brands on Facebook.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.

How To Write A Post That Will Rock Your Facebook


Are you getting the kind of response you want from your Facebook posts? Then you’ve come to the right place, because we’re about to share some of the best online tips for writing successful Facebook posts. Then please, read on… Some Facebook Posting Basics. Remember what Facebook is all about – it’s about being social. Beware the Facebook hashtag.

10 Facebook Video Strategies to Help Boost Engagement

Jon Loomer

Why should I use Facebook video? Does video on Facebook add any value to my business? And here’s why… According to a study by Social Bakers , Facebook videos are shared 157% as often as YouTube videos. That is why in this post we are going to take a look at 10 creative ways you can use Facebook video to boost your overall engagement and leads. Your Turn.

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5 Clever Uses of LinkedIn for Unique Customer Experiences

Convince & Convert

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. Take campaign. The ten best IN moments were shared on the L’Oréal company page at the end of the campaign. Connect with KFC’s Founder. Apply for a Travel Enthusiast’s “Dream Job” With Virgin Atlantic. The prize? Three words: Best.

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Promoting businesses on social media such as Facebook and Twitter is huge these days. This could mean dismissing more popular methods such as Facebook ads. Image via User-Generated Content. Partnerships.

Top 5 Facebook Promotion Types

Harp Interactive

If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. Running a social promotion on Facebook is easier than you might think. When someone enters a campaign within a social network they can invite their social network friends with a few clicks of their mouse. source: Wildfire. Playing by the Rules.

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How to Sync Facebook Lead Ad Contacts With Your CRM

Jon Loomer

Facebook lead ads are an amazing opportunity for marketers. They streamline the process of collecting leads without requiring users to leave Facebook, improving the user experience and ultimately cutting the cost per lead for advertisers. [If you haven’t signed up yet for my free workshop in November on How to Master Facebook Lead Ads , do it now!]. link). ” 2.

How to Squeeze the Most out of Your Facebook Posts


Facebook is an unbelievably potent marketing tool when used correctly. Squeezing The Most out of Your Facebook Posts. Many of these people spend more than an hour a day on Facebook – more than any other social network. This is because it relies heavily on input from other sources and most of the users on Facebook are actively seeking out for external content.

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

Most Facebook brand pages aren’t actually online communities. They Most Facebook fans didn’t decide to “like” a brand’s page because they wanted to be part of an online community. The vast majority of fans don’t participate on Facebook pages. When done right, marketing on Facebook can be quite effective. The list goes on and on.

The Perfect Use of Custom Audiences Through Facebook Ads

Stay N' Alive

Custom Audiences are a terrific way to build Facebook ads that convert and bring strong traffic back to a site. You import that email list into Facebook''s Power Editor. Facebook matches those emails with Facebook users that also use those emails. This, to me, is the perfect use of custom audiences on Facebook. Wanna learn more about Facebook ads?

24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity SMM

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+? Facebook Tips and Guides. Not anymore.

44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More

Jon Loomer

Whether it be for managing Facebook ads, CRM, podcasting, webinars or my website, people are curious about the software behind this business. I’ve written on this topic before , but it’s been two years since the last time I’ve discussed the tools I use. Facebook Ads. People often ask me why I don’t use Facebook comments since I’m a Facebook guy.

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What Makes Your Facebook Page Get Banned - Social Media

Social Media Network Marketing

Do you work a lot on Facebook to sell your Brand / Business? Add to this most people seem to be on Facebook. What's more is that Search Engines do like Facebook. Facebook has its own rules and guidelines on what you are allowed to do and what will get your Brand / Business Page banned. This is a space where even if Facebook does not ban you - your Community Members will flag you and unsubscribe from your Page. Posting too many marketing Links will get you flagged by Facebook. And finally: Facebook has the right to amend / change the rules anytime.

Building a Facebook Presence

Spin Sucks

A couple of months ago, we talked about the huge presence Einstein Bagels has created on Facebook and what that presence has done for their same-store sales. Let’s face it – Facebook has more than 500 million users and they’re spending 700 billion minutes every day engaging with friends, family, and the businesses they frequent. Decide why you want a Facebook page. Great!

Facebook Poke vs. Snapchat: New Marketing Channels?


Now Facebook introduces Facebook Poke. Incorporating their Snapchat presence in their very active Facebook presence with both posts and a dedicated Snapchat-tap, they urged their fans to add their Snapchat-profile, send a photo of themselves enjoying a 16Handles-flavour and wait for their reply. Facebook Poke. Along came Facebook Poke. Snapchat.

Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! Written on June 24, 2010 by Justin Levy in announcements , books , facebook 32 Comments - Leave a comment! What is Facebook Marketing About? Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY.

What Makes Your Facebook Page Get Banned - Social Media

Social Media Network Marketing

? Do you work a lot on Facebook to sell your Brand / Business? Add to this most people seem to be on Facebook. What''s more is that Search Engines do like Facebook. Facebook has its own rules and guidelines on what you are allowed to do and what will get your Brand / Business Page banned. This is a space where even if Facebook does not ban you - your Community Members will flag you and unsubscribe from your Page. Posting too many marketing Links will get you flagged by Facebook. And finally: Facebook has the right to amend / change the rules anytime.

Integrating Social Media in Email Marketing Campaigns | Freelance.

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Integrating Social Media in Email Marketing Campaigns by Meghan on July 9, 2009 Online marketers are increasingly seeing the benefits of integrating social media into their e-mail marketing campaigns, a recent study by StrongMail Systems Inc. demonstrates. Media. Marketing.

Beer, Liquor Brands Partner With Taxi Apps To Get You Home Safe This Holiday Season

The Realtime Report

Brands including MillerCoors, Heineken, Ciroc Vodka and Patron Spirits are collaborating with transportation apps (Hailo, Taxi Magic, Uber) to offer discounts on your ride home ( AdAge ). Patron Spirits is offering $10 discounts on rides from Uber to members of its online fan site, the Patron Social Club , throughout the holiday season. It’s time to #CirocTheNewYear !

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. Facebook SEO.

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

Here are some social media courses for you (or perhaps, for someone you know) for June and July.  A hands on, practical computer class on Google Plus ( half day ) and some short 2 hour  howto sessions ( demonstration ) on Pinterest Foursquare and Facebook Timeline for Business. Facebook has around 800 million members – why not spend an afternoon learning about Google Plus?

4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

Incentivizing is always a bonus, you can do this with free product, discounts, or gift cards, but it isn’t always necessary. They even started using UGC in Facebook Carousel ads, and saw a spike in sales because of it. Start by brainstorming the high performing content your brand needs more of, then create a campaign with a simple hashtag, and sit back and watch the UGC roll in.

Hook A Facebook Fan Up: They're Looking For Discounts


also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post. The number one reason people "fan" businesses on Facebook? To receive discounts and promotions. In Fans With Benefits: Add Value On Your Facebook Page , I wrote about providing the kinds of content that fans find valuable. And here it is.

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12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written.

Facebook Breaks the Marketing Sound Barrier for Small Business

Blue Focus Marketing

How Facebook Can Make Your Small Business Soar. If the answer is “ yes ”, you need a dynamic business Facebook page. According to Hub Spot , a leading Internet marketing company, among SMBs who actively use social media marketing to promote their business, 70% rank Facebook No. 1. New to Facebook for business? 10 ways to get more from Facebook. Boost your SEO.

Using Social Media in a Loyalty Campaign | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment! Before you start using Social Media in your loyalty campaign Audit, Verify, and Plan.

Should You Use a QR Code?

Waxing UnLyrical

Perhaps a coupon for a free sample, or a discount code? So the main point is this: don’t let the flashy, shiny thing – whether it’s a QR code or whatever hits the marketing circuit next – distract you from asking the questions you should ask before every marketing campaign. Business Guest Posts Marketing Social Media campaigns mikinzie stuart qr code shiny new

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Fetching Friday – Resources Mashup & Facebook Law


How To] Create a Conversion-Oriented Social Ad Campaign – Learn about maximizing ROI from social advertising on the major ad networks: LinkedIn, Facebook and Twitter. Facebook Law for Idiots. This video may be a little offensive if you did fall for the “post your legal terms as a status update” hoax that went around Facebook this week. Read on.

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Gamification: Why Play?


The post contained an infographic that predicted the most popular online activity and trend of the future to be location-based services such as Foursquare and Facebook Places. Last week, I wrote a blog post about Facebook’s new app center. More than 130 games on Facebook have over 1 million monthly active users. Players could sign up via Facebook and create their own YO!

Fetching Friday – Resources Mashup & Best YouTube Campaign Ever


Facebook. simple steps to control your Facebook privacy – until they change something again. Facebook pisses off users again – you may not have seen the latest change to pages, but it’s coming. Facebook marketing : ultimate guide – from configuring your page to promoting it on and off of Facebook. 10 cool Facebook status update tricks – I didn’t know you could schedule Facebook updates outside of HootSuite. Facebook and SEO – should you care, what is the value, and going beyond the basics. Twitter.

2015 Black Friday and Cyber Monday Specials for Marketers and Bloggers


Get 50% off your directory listing on Best of the Web from now through December 6th using discount code CYBER50. Get 25% off an annual license of Gravity Forms using discount code wpbeginner , courtesy of WP Beginner. Are you using influencer and blogger outreach for your marketing campaigns? Ready to create better Facebook cover photos, ads, custom tabs, contests, and more?

7 Popular Types of Social Media Fans [Infographic]


This fan has liked your business on Facebook or followed you on Twitter, but they don’t say much and don’t really engage with you. Getting these fans to engage with your brand on Facebook means that your content will appear more often in their news feeds. This person occasionally retweets your Twitter content or  “likes” your Facebook or LinkedIn posts. Awesome!

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