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Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Share it on StumbleUpon. Tweet This! Share this on Facebook. Share this on Linkedin.

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Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. Share it on StumbleUpon. Probably not. And can you optimize across all media? – But wait there’s more! Tweet This!

Marketing 197
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What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Check out this campaign from Greenpeace for the answer. Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# Share it on StumbleUpon. Ok so what does a humpback whale have to do with marketing? Tweet This! Share this on Facebook.

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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Think about it – its totally possible to take some public attributes from someone’s Facebook profile and create a Facebook ad campaign (shameless plug – I am in the middle of writing my 3rd book – Facebook Advertising for Dummies – due out this fall by Wiley – which is why this is so exciting to me!). Share it on StumbleUpon.

B2B 273
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Getting a customer is not the end goal it’s the middle

Buzz Marketing for Technology

This is great in a world of tightening budgets and ROI on every campaign but getting the customer up the scale from Awareness to Consideration to Purchase is just part of the deal now that social media has arrived. Share it on StumbleUpon. I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase.

B2B 256
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Social Customer Support: AT&T is doing it Right!

Buzz Marketing for Technology

It’s your most pure form of customer advocacy and lot easier and cheaper to save an existing customer than it is to do constant marketing campaigns to get new, ambivalent customer to sign up with your company! Share it on StumbleUpon. Bravo AT&T! Email this to a friend? Subscribe to the comments for this post? Tweet This!

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Are Twitter Followers Better Than Facebook Fans?

Idaconcpts

While being mostly neutral to the performance of email campaigns, US online marketers ranked the ROI of opt-in email recipients higher than that of Facebook fans. Share it on StumbleUpon. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on LinkedIn. Post on Google Buzz.

Twitter 158