SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. So why the big shift?

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Webbiquity SMM

MAY 24, 2010

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. Social media marketing is really hard. Social media is free. Not really.

Social Media 220

Social Media Marketing Cost Guidelines 220

Buzz Marketing for Technology

JANUARY 12, 2010

Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the answer. Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# Share it on StumbleUpon. Share this on Linkedin.

Crowdsourcing 199

Crowdsourcing Reddit Cause marketing Meme 199

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I just had to have one and it killed me that it took a week to get one when it first hit the market. There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. Share it on StumbleUpon. Bravo AT&T! Email this to a friend? Tweet This!

iPhone 258

iPhone Reputation B2B Social Networking 258

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area. Let me explain ….

B2B 256

B2B ROI StumbleUpon Comparison 256

Saying It Social

FEBRUARY 17, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials What AK Knows About Social Media Marketing I am by no means a self-proclaimed social media marketing expert, however I have learned a great deal by doing and analyzing, and would like to take this opportunity to share a little bit with you.

Social Media 132

Social Media Marketing StumbleUpon Digg 132

Bill Hartzer

JULY 22, 2010

The Search Project Manager develops and manages search optimization plans to ensure each campaign is meeting their client-established milestones and goals. – Develop strong, positive relationships with all client team members Campaign plan creation. – BA/BS degree required; Marketing concentration a plus. Tweet This!

Project 104

Project Engineering Marketing Technorati 104

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Tweet This!

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Bill Hartzer

JULY 22, 2010

ICONSTAFF has an opening for a hardworking professional to manage and successfully implement search engine marketing campaigns for their client’s customer base. This person will lead a team to develop, implement, and analyze search engine marketing campaigns for these client’s that drives business results. Tweet This!

Engineering 106

Engineering Marketing Insurance Skills 106

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152

Review Social Media Marketing Handbook 152

Buzz Marketing for Technology

JULY 14, 2010

Well its summertime, a time when we turn down the volume of campaigns and look at the business impact we were able to drive. It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C. Share it on StumbleUpon. Not really.

Proposal 171

Proposal StumbleUpon Digg Project 171

Bill Hartzer

JULY 22, 2010

ICONSTAFF has an opening for an Organic Search Marketing Strategist. The Organic Search Marketing Strategist applies their SEO and Marketing skills and experience to develop SEO campaigns that increase visibility, drive qualified traffic to their client’s sites and build/buy tools to help the SEO group become more effective.

Engineering 107

Engineering Organization Marketing SEO 107

Bill Hartzer

DECEMBER 27, 2010

Gleanster is a new breed of IT market research. Gleanster takes a different approach by providing market research that they have gathered: and you can get the data for free. I took a look at the Social Media Marketing research data. Well, almost. You can actually download the reports for free after you register for the service.

Research 113

Research Report Cymfony Social Media 113

Idaconcpts

SEPTEMBER 17, 2010

This is a common question that online marketers ask themselves everyday. Online marketers are always experimenting on how to deliver the most effective messages across Twitter and Facebook. US online marketers suggest that Twitter followers provide a better ROI than Facebook fans. Share it on StumbleUpon. Tweet This!

Twitter 158

Twitter Facebook Technorati StumbleUpon 158

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Is MySpace marketing really worth it? When should I use Digg ? How can I market effectively with Flickr ? Should I start a video blog ?

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog.

Social Media 100

Social Media Digg Brands Marketing 100

Bill Hartzer

JULY 22, 2010

Analyze seasonality patterns for different domains, markets, segment of visitors, watch destinations, etc. Search for the ways to create new ad inventory, optimize usage of existing inventory, improve performance of advertising campaigns and help maximizing ad revenue. Share it on StumbleUpon. Share this on del.icio.us.

Engineering 98

Engineering Advertising Marketing Insurance 98

SocMed Sean

JANUARY 21, 2012

Even old-school marketers and brand managers are starting to wake up and figure out that social media isn’t a passing fad, it isn’t just about “cats on skateboards” and “people eating oatmeal” and that ignoring the conversation is only going to leave them further behind their competition. They aren’t.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Webbiquity SMM

JUNE 15, 2010

At its core, social media marketing is still marketing: it requires a strategy, planning, objectives, measurement, and utilization of key messages. It’s a component (an increasingly essential one) of an overall marketing and PR plan. Mass (as in “mass marketing&# or “mass messaging&# ).

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Buzz Marketing for Technology

MAY 11, 2010

Share it on StumbleUpon. Social Media is not a campaign it’s a commitment! Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Send this page to Print Friendly. Email this to a friend? A while back I created a post called – There.

Social Media 184

Social Media StumbleUpon Digg Reddit 184

Bill Hartzer

JULY 22, 2010

In support of their clients and account teams, the Account Director develops key client relationships, develop and deliver marketing strategies and program/campaign development, and provide supporting business analysis. Provide strategic and marketing guidance and leadership to client. Responsibilities. Qualifications/Skills.

Engineering 100

Engineering Marketing Skills Analysis 100

Idaconcpts

JANUARY 11, 2011

Kayak wanted a focused campaign that would drive traffic to their site, gain more Facebook fans, and encourage people to sign up for their “Fly Free with Friends” promotion. MyLikes contacted its portfolio of high profile influcencers to negotatate cost-per tweet campaigns. Share it on StumbleUpon. Share this on Facebook.

Twitter 132

Twitter Technorati StumbleUpon Digg 132

Webbiquity SMM

MAY 30, 2010

How social media is like the seventh grade by Training Marketer. You might be a redneck SEO if… by David Leonhardt’s SEO and Social Media Marketing. Who knew a marketing blog could be “visually restorative&# and “enchanting&# ? Comic Relief – The Process by Web Marketing Therapy. Share it on StumbleUpon.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Bill Hartzer

MAY 18, 2010

Not only do you have to make sure your local business is listed, you need the extra marketing provided by local marketing experts like myself to make sure that your local business is at the top of the search results. Online marketing expert and Internet pioneer, Brian Combs specializes in bringing measurability to marketing.

Engineering 112

Engineering Conference Marketing Hotels 112

Idaconcpts

OCTOBER 27, 2010

idaconcpts approves both of the taste and the Stoli Originals campaign and the taste of this drink. Share it on StumbleUpon. Tags: Biz Stone Stoli Originals Twitter twitter marketing Biz Stone vodka ad Hugh Hefner Julia Stiles Mark Seliger Stoli Debuts Wild Cherri Vodka. Dash of grenadine. Email this to a friend? Tweet This!

Technorati 136

Technorati StumbleUpon Digg Reddit 136

Idaconcpts

DECEMBER 21, 2010

We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth. If you choose to have distinct pages which are separate from your main site and tailored to your Adwords campaigns, then you can optimize your text and images for human eyes only.

Adwords 132

Adwords Brands Technorati StumbleUpon 132

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. MrBabyMan , Digg’s top user, was an unknown once. Let’s take a look at the similarities.

Social Media 221

Social Media Marketing Digg Consultant 221

Saying It Social

APRIL 23, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Why Social Media Marketing For Small Business Is Important “Social Media Marketing” – this is a HUGE buzzword in our industry right now. but why is social media for small busines s so important to YOU (the small business)?

Small Business 119

Small Business Social Media StumbleUpon Digg 119

Kikolani

AUGUST 2, 2011

Measuring Social Media ROI & Goal Conversions with Google Analytics 5 covers the often discussed topic of how to actually measure your social media campaign’s return on investment (in monetary terms) and how your social media campaigns lead to conversions on your website. What’s at stake in this blogging contest?

ROI 126

ROI Social Media Google iPad 126

Idaconcpts

MARCH 7, 2011

I have stressed this point over and over in my articles about email marketing. Takeaway: Allocate a serious budget to your social media campaign. Share it on StumbleUpon. Takeaway: Give people what they want. Yes, it needs to be repeated. Lesson 2: Keep it short and sweet. Charlie had a good plan: Get on Twitter. Tweet This!

Ustream 176

Ustream Social Media Technorati StumbleUpon 176

Idaconcpts

MARCH 29, 2011

While these are a totally different beast than going the advertising campaign way, there’s still something to be said for having an extremely functional and user friendly site for brand recognition. Share it on StumbleUpon. Tools in Action. First, let’s see how effective a good widget or app can be. Are they crowd pleasers?

Sites 139

Sites Widget Tools Adsense 139

Idaconcpts

AUGUST 23, 2010

She especially loves to stalk new tech and internet marketing news, as well as study interior decorating and other home-esque subjects. Email blasts, the epicenter of the direct electronic marketing world, are a popular tool that many businesses use. Share it on StumbleUpon. You can find her on twitter; @Elysateek.

Technorati 142

Technorati Construction StumbleUpon Digg 142

Webbiquity SMM

OCTOBER 25, 2010

To give credit where it’s due, both the TopRank Online Marketing Blog and Robin Good have provided nice lists in the past, but as changes in the blog directory world can be challenging to keep pace with, both now include dead links and directories that have significantly changed their policies (e.g. Webbiquity B2B Marketing Blog).

Directory 189

Directory RSS Sites Syndication 189

Bill Hartzer

MAY 26, 2010

While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors. If you want to be successful with your social media campaigns, and want a solid, and innovative way of doing so, then MutualMind is a must have for almost any business, research center, and marketing firm.

Brands 114

Brands Klout Reputation Digg 114

Bill Hartzer

JANUARY 18, 2011

I am still amazed that search engine optimization firms like RankPay are still relying on what I would call shady marketing techniques like sending UCE Spam (UCE stands for Unsolicited Commercial Email), trying to get more search engine optimization business. marketing dallas&#. Do you currently have an active SEO campaign.

Engineering 151

Engineering Industry SEO Domain Name 151

Idaconcpts

JANUARY 26, 2011

The current marketing campaign from Xerox is very effective because it’s built on a simple business insight: In any given day how much time do we really spend on our core business? Share it on StumbleUpon. And that’s where digital document management comes in. Subscribe to the comments for this post? Share this on Facebook.

Applications 130

Applications Technorati System StumbleUpon 130

Bill Hartzer

NOVEMBER 6, 2009

Bing , one of the newest search engines on the block powered by Microsoft, had a great opening with a strong marketing campaign, but lately has been declining on the number of new users to the search engine. Microsoft could learn a thing or two about “perpetual marketing&# from Google. Share it on StumbleUpon.

Engineering 116

Engineering comScore Microsoft Yahoo 116