The Realtime Report

JANUARY 16, 2013

Fans can “campaign” to save their favorite token by sharing images and videos with their friends on Facebook and Twitter, and by using the hashtag #tokenvote. ’ Monopoly will also be updating its social channels with visual and engaging posts throughout the campaign. Which token will you be voting for?

Campaign 193

Campaign Crowdsourcing Facebook Badge 193

Audiense

APRIL 25, 2022

Digital innovators are changing the face of marketing for fashion retail brands. Be it using Twitter to tell a story or crowdsourcing content on Instagram, more brands are shifting their focus toward integrated marketing campaigns that allow them to generate buzz around new products and strut their stuff–both offline and online.

Retail 86

Retail Crowdsourcing Brands Fashion 86

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

Types 145

Types Social Media Microblogging Overview 145

Mindjumpers

MAY 3, 2011

Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. The Facebook Ecosystem. Create an authentic brand voice.

Facebook 274

Facebook Crowdsourcing How To Marketing 274

Likeable

NOVEMBER 13, 2019

These statistics demonstrate that while the marketing space may be crowded during the holidays, there is an active audience present to take action, engage, and convert if brands serve up the right content. During the holidays, content that stands out from the clutter doesn’t have to feature celebrities or be flighted with TV-level budgets.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Twist Image

AUGUST 10, 2012

The Harvard Business Review had a blog post today titled, Marketing Is Dead , written by Bill Lee. This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. In short marketing isn't dead. Marketing is everything. But they are.

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Buzz Marketing for Technology

JANUARY 12, 2010

Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the answer. Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# Share it on StumbleUpon. Send this page to Print Friendly.

Crowdsourcing 199

Crowdsourcing Reddit Cause marketing Meme 199

Rebekah Radice

JUNE 8, 2017

But if you do it right, a contest can be a great addition to your marketing strategy. It rolls over into your overall marketing strategy and helps meet specific objectives. To really understand what you’d like out of a contest, you must remember and understand the modern marketing funnel. Product development crowdsourcing.

Crowdsourcing 138

Crowdsourcing Facebook How To iPad 138

Convince & Convert

MARCH 14, 2013

In total, the campaign was incredibly successful, securing more than 600,000 “hearts” and more than 4,900 comments. While crowdsourcing fan photos may prove difficult and time consuming with Legal approvals, Nike’s campaign proved that it can be worthwhile. Sprinkle in shout outs. Look to your fans for inspiration.

Communities 150

Communities Instagram Crowdsourcing Hashtag 150

Sprout Social

DECEMBER 5, 2022

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? Ability to crowdsource. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry. Enables instant communication.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

The Realtime Report

OCTOBER 4, 2012

The campaign launched this past Monday (October 2) and will run until the end of December 2012. Du Toit-Hembold believes the campaign “will give thousands of people a chance to do a virtual ‘test drive’ of a trip to Cape Town in a really engaging way, and it should whet appetites around the world resulting in more arrivals for Cape Town.”.

Tourism 181

Tourism Social Media Travel Crowdsourcing 181

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending.

Campaign 213

Campaign Social Media StumbleUpon Digg 213

Likeable

JULY 23, 2020

Take a look at these brands that are taking a stand against racism through social media campaigns that are both innovative and genuine, and the lessons you can learn from them. Pernod Ricard: Crowdsourcing App. The technology uses crowdsourcing to surface hateful speech at scale. VSCO: Black Joy Matters. Stay tuned.

Social Media 85

Social Media Crowdsourcing Brands Press Release 85

Pixlee

JULY 29, 2020

These five unique strategies can boost engagement, sales, and even help brands source necessary content for campaigns. While many are still not able to go to a gym and are staying safe at home, fitness brands have to shift the focus of messaging in their marketing campaigns. Get Creative with Your Messaging. Free Online Classes.

Brands 71

Brands Class Crowdsourcing UGC 71

Writtent Blog

MAY 31, 2013

This week’s content marketing strategy guide from the most popular blogs concentrates on advanced content techniques. There are some secrets on how to produce even more than your content marketing strategy requires. First, you should make sure you have a well-funded YouTube campaign budget as video production isn’t cheap.

Curation 80

Curation YouTube Products Crowdsourcing 80

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Tweet This!

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Convince & Convert

AUGUST 13, 2015

How important is content marketing? And it’s one reason why we should heed his vision on the value of content marketing. But are you making full use of your content marketing strategy ? Content marketing isn’t just about blog posts anymore. Creative content marketing creates buzz.

Content 60

Content Crowdsourcing Marketing Hubspot 60

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer.

Tools 277

Tools Tips Marketing Social Media 277

Akamai Marketing

SEPTEMBER 10, 2013

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you.

Cost 161

Cost Crowdsourcing Smart Phone Apple 161

Hootsuite

JULY 6, 2022

Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. And to crowdsource sentiment on your brand. Paid advertising, on the other hand, works to create campaign conversions. Set up an affiliate marketing program with your chosen influencers.

Instagram 117

Instagram HootSuite UGC Influencer 117

Convince & Convert

DECEMBER 5, 2013

While there were many great examples of content throughout the month, Movember’s Moscars crowdsourced video contest and i.d.e.a’s wacky puppet named Harry Mustachio truly bring to life how this charitable movement is generating amazing visual content. Did you see any great Movember campaigns or extraordinary moustache art?

Case Study 138

Case Study Study Sysomos Crowdsourcing 138

Laurel Papworth

FEBRUARY 15, 2012

And taking out injunctions to stop social media “crowdsourcing” about her, her family and her business. That would be a berak through and give to Australia as it has for America a proper dose of free market thinking. Crowdsourcing is so much more than gossiping about family troubles of the Super Rich.

Crowdsourcing 104

Crowdsourcing Social Media Buy Sports 104

Twist Image

NOVEMBER 1, 2010

Branded contests never made it to primetime before the Social Web because brands could not defer attention from the main reason to be marketing in the first place: getting people to buy their products. Part of the campaign involved an online contest where consumers could create their own Chevy Tahoe SUV commercials online. crowdsource.

Brands 97

Brands Crowdsourcing Content Mobile 97

Sprout Social

NOVEMBER 13, 2019

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. It can provide you with valuable insights on how to optimize various aspects of your business – from marketing and sales to customer service. What is crowdsourcing?

Crowdsourcing 96

Crowdsourcing Social Media How To Team 96

Rebekah Radice

JUNE 8, 2017

But if you do it right, a contest can be a great addition to your marketing strategy. It rolls over into your overall marketing strategy and helps meet specific objectives. To really understand what you’d like out of a contest, you must remember and understand the modern marketing funnel. Product development crowdsourcing.

Crowdsourcing 60

Crowdsourcing Facebook How To iPad 60

Rebekah Radice

JULY 5, 2018

Rather than focusing on one-off tactics, you connect strategically align your sales and marketing efforts. That’s where email marketing comes in. Pairing social media with email marketing is a way to move people off social channels and into a more personalized conversation. But to do that, you need a holistic solution.

Products 120

Products Social Media Affiliate marketing How To 120

Pixlee

FEBRUARY 4, 2018

User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. UGC marketing is powerful because it can be used across multiple channels and platforms. Goorin Bros. Goorin Bros.

UGC 65

UGC Brands Content Crowdsourcing 65

Later

APRIL 24, 2019

If you’re looking for a way to drive more interest in your campaigns, product launches, live broadcasts, and more, you definitely want to check out the Instagram close friends list ! One of the biggest trends in Instagram influencer marketing this year is brands giving more “independence” to their influencer partners.

List 56

List Instagram Brands Crowdsourcing 56

Convince & Convert

JULY 7, 2014

If you want your employees (or your team) to share something in social, or your employees want to recommend content to the marketing hub, etc. Bufferapp.com Captora – Automated Marketing Optimization I get excited just thinking about this company. Addvocate makes it happen. That’s Captora. It’s a game-changer for B2B.

Startup 168

Startup Crowdsourcing Badge B2B 168

Buzz Marketing for Technology

OCTOBER 16, 2008

While a contest or giveaway on Facebook is not new, the use of Facebook as a method of crowdsourcing is. Full Disclosure - I work for BearingPoint and this is a campaign I am working on - wanted to expose my audience to this concept and would love for you to participate but only if you wanted.

Crowdsourcing 100

Crowdsourcing Facebook Course Campaign 100

Rebekah Radice

JULY 5, 2018

Rather than focusing on one-off tactic, you connect the connect the dots between your sales and marketing efforts. That’s where email marketing comes in. Pairing social media with email marketing is a way to move people off social channels and into a more personalized conversation. Build an Email List.

Products 60

Products Social Media Affiliate marketing How To 60

Sprout Social

OCTOBER 23, 2019

This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. SoulCycle uses its community to crowdsource customer feedback.

Loyalty 88

Loyalty Brands How To Discount 88

Mindjumpers

SEPTEMBER 11, 2012

They want to have their hand in where a brand goes, what a flavor is for a brand, what direction it goes, they want to have a say” – according to the Chief Marketing Officer of Frito-Lay North America, Anindita Mukherjee. The “Do Us a Flavor” Campaign. “ The “Do Us a Flavor” Campaign. “ Engagement.

Crowdsourcing 190

Crowdsourcing Brands Tourism Campaign 190

The Realtime Report

NOVEMBER 27, 2012

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. Asking your customers and fans to hack your brand is about as social as a social business can get.

Brands 192

Brands Organization Hosting How To 192

Laurel Papworth

MAY 17, 2010

Actually the New York Times crowdsourced the interview questions (collected 300) then presented them to the guy. Social Network Marketing Campaigns: Features Attributes (14). Somewhere you can comfortably place the photos of the grandkids running around starkers at the beach? Related posts. Self obsessed journalists?

Privacy 86

Privacy Diagrams Facebook Crowdsourcing 86

Jeff Esposito

JANUARY 19, 2012

When looking to expand, social media managers need to keep their local markets in mind and what their audience wants. Facebook App Lets Sam Adams Fans Crowdsource a Tap – this was a pretty awesome day for my buddy Nick Gosselin over at the Boston Beer Company. Now here’s this week’s edition of Five for Friday.

Blogger 38

Blogger Crowdsourcing Social Media Management Buy 38

Sprout Social

MAY 26, 2020

With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination. Marketing on YouTube is mainly about creating content to reach and engage a target audience.

YouTube 132

YouTube Social Media Marketing SEO 132