Convince & Convert

AUGUST 14, 2014

To cast the final member of Season 13, Project Runway launched a Runway Redemption social media campaign on Instagram where fans could vote for their favorite of three aspiring designers. But, what if would-be cast members had one final chance to get on the show? Cue, Runway Redemption! Held over the course of. Read the whole entry. »

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Project Crowdsourcing Campaign Case Study 138

Convince & Convert

FEBRUARY 11, 2015

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing. By crowdsourcing feedback on your landing page design, you’re provided the benefit of fresh eyes.

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Crowdsourcing Exercises Focus Group Forums 60

The Realtime Report

JANUARY 16, 2013

Fans can “campaign” to save their favorite token by sharing images and videos with their friends on Facebook and Twitter, and by using the hashtag #tokenvote. ’ Monopoly will also be updating its social channels with visual and engaging posts throughout the campaign. Which token will you be voting for?

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Campaign Crowdsourcing Facebook Badge 193

Audiense

APRIL 25, 2022

Be it using Twitter to tell a story or crowdsourcing content on Instagram, more brands are shifting their focus toward integrated marketing campaigns that allow them to generate buzz around new products and strut their stuff–both offline and online. Digital innovators are changing the face of marketing for fashion retail brands.

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Retail Crowdsourcing Brands Fashion 87

Atom Thought

AUGUST 13, 2010

The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns. How to define a timeline (and hence also know when to push the pedal to extend the life of a campaign). CrowdSourcing- The New Social Media Mantra to Sell Better!

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Campaign Social Media Marketing Crowdsourcing 219

Likeable

NOVEMBER 13, 2019

After all, neuromarketing experts found that campaigns that tap into emotions and sentiment perform twice as well as those with purely informative content. To illustrate that point and get your creative juices flowing, we’ve developed some thought starters for holiday campaigns (organized from least to most effort!)

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Campaign Social Media Sentiment Crowdsourcing 70

Waxing UnLyrical

JUNE 17, 2011

or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. This isn’t just about lost revenue and respective trickle down, this is also about the departure of mass media and the arrival of social media and crowdsourcing. This campaign was initiated by OgilvyOne Worldwide. Crowdsourcing for war.

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Crowdsourcing Travel Advertising Education 217

Later

MAY 28, 2020

We’ll be covering the deeper aspects of planning and managing a Pride campaign on social media for your brand — and your wider social community — regardless of your budget or reach! While Pride is most definitely a celebration, a successful Pride campaign should have education and awareness at its core. View this post on Instagram.

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Campaign Social Media How To Instagram 60

Later

JUNE 18, 2019

For brands, it’s a chance to celebrate, show support and raise awareness of LGBTQIA+ rights on social media, but a successful Pride campaign is more than just adding a rainbow to your logo. Tips for Planning & Running a Successful Pride Campaign on Social Media. Tip #2: Ask Your LGBTQIA+ Staff to be Involved in the Campaign.

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Campaign Social Media How To Instagram 56

Likeable

JULY 23, 2020

Take a look at these brands that are taking a stand against racism through social media campaigns that are both innovative and genuine, and the lessons you can learn from them. Pernod Ricard: Crowdsourcing App. The technology uses crowdsourcing to surface hateful speech at scale. VSCO: Black Joy Matters. Stay tuned.

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Social Media Crowdsourcing Brands Press Release 85

Buzz Marketing for Technology

JANUARY 12, 2010

Check out this campaign from Greenpeace for the answer. Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# The lesson to be learned from Mister Splashy Pants is: Crowdsourcing works but only if you let go and are open to the results.

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Crowdsourcing Reddit Cause marketing Meme 199

Convince & Convert

JULY 31, 2014

The effort runs through August 1 and combines a pop-up studio inside the Old Street Tube Station in East London’s trendy Shoreditch with a social media campaign to crowdsource cocktail inspiration from Facebook , Twitter and Instagram. In order to. Read the whole entry. » » Social Media Case Studies'

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Crowdsourcing Case Study Communities Study 133

Convince & Convert

MARCH 14, 2013

In total, the campaign was incredibly successful, securing more than 600,000 “hearts” and more than 4,900 comments. While crowdsourcing fan photos may prove difficult and time consuming with Legal approvals, Nike’s campaign proved that it can be worthwhile. Sprinkle in shout outs. Look to your fans for inspiration.

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Communities Instagram Crowdsourcing Hashtag 148

The Realtime Report

OCTOBER 4, 2012

The campaign launched this past Monday (October 2) and will run until the end of December 2012. Du Toit-Hembold believes the campaign “will give thousands of people a chance to do a virtual ‘test drive’ of a trip to Cape Town in a really engaging way, and it should whet appetites around the world resulting in more arrivals for Cape Town.”.

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Tourism Social Media Travel Crowdsourcing 181

The Realtime Report

JANUARY 14, 2013

For this campaign, CBS filmed three different endings for the Hawaii Five-O episode, with each one revealing a different killer. Despite this potential gap between campaign style and target audience, CBS is taking social TV to a new level by giving the audience power to shape the plot.

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Crowdsourcing Airlines Film Campaign 178

Rebekah Radice

JUNE 8, 2017

Product development crowdsourcing. These contests are great for generating engagement, good marketing, and crowdsourcing information. Crowdsource Contest. You can crowdsource things by asking fans to help you choose a new logo, book name or book cover, or even decide on your next blog topic. Create a campaign hashtag.

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Crowdsourcing Facebook How To iPad 138

Mindjumpers

JUNE 5, 2012

The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community. Additionally, Threadless is one of the first companies to run a Pinterest campaign – check it out here. How Threadless Engages its Community on Instagram.

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Engagement Instagram Crowdsourcing Upcoming 277

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending.

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Campaign Social Media StumbleUpon Digg 213

Sprout Social

DECEMBER 5, 2022

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? Ability to crowdsource. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry. Social media is an always-on focus group.

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Social Media Crowdsourcing Privacy Comparison 138

Pixlee

JULY 29, 2020

These five unique strategies can boost engagement, sales, and even help brands source necessary content for campaigns. While many are still not able to go to a gym and are staying safe at home, fitness brands have to shift the focus of messaging in their marketing campaigns. Get Creative with Your Messaging. Free Online Classes.

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Brands Class Crowdsourcing UGC 71

Mindjumpers

MAY 3, 2011

Use for instance Facebook to crowdsource your next product idea. Amplify recommendation and word of mouth – Use Facebook’s social and viral potential by building sharing into all of your activities and campaigns. Generate awareness – Use a Facebook Page to generate awareness and connect with your audience. The Facebook Ecosystem.

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Facebook Crowdsourcing How To Marketing 274

Buzz Marketing for Technology

MARCH 30, 2010

And I stumbled upon this concept while working on a Facebook Ad campaign. Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting. Will Facebook replace your B2B Marketing email system?

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Advertising Crowdsourcing Facebook Case Study 205

Later

FEBRUARY 27, 2019

The health publisher often uses location stickers to highlight their location-based projects and campaigns: . Highlighting partnerships and influencer campaigns. Highlighting your branded hashtags, hashtag campaigns, and more! Best for: Crowdsourcing ideas and gathering feedback. Take @iamwellandgood , for example.

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Instagram Features Crowdsourcing Hashtag 75

Sprout Social

NOVEMBER 13, 2019

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. Let’s take a closer look at how you can use crowdsourcing for your business. What is crowdsourcing? First of all, what is crowdsourcing really?

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Crowdsourcing Social Media How To Team 93

Laurel Papworth

FEBRUARY 15, 2012

And taking out injunctions to stop social media “crowdsourcing” about her, her family and her business. I tweeted this last sentence when it went up, because it was amusing, given the millions of things that crowdsourcing could be, and how it can change the world. Which is mining and media. What should we do?

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Crowdsourcing Social Media Buy Sports 104

Hootsuite

JULY 6, 2022

Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. And to crowdsource sentiment on your brand. Paid advertising, on the other hand, works to create campaign conversions. And consider launching cross-promotional campaigns.

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Instagram HootSuite UGC Influencer 117

The Realtime Report

JANUARY 8, 2013

Related Stories Facebook Contest: Doritos Crowdsources Super Bowl Ads Mobile Video: 92% of Viewers Share Content Interactive Social Media: Add Your Favorite Tune of 2012. The Turkish Airlines spot was an immediate success, garnering over 4 million views within 1 day of the video’s YouTube launch on December 6th.

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Airlines Video Crowdsourcing Travel 182

Akamai Marketing

SEPTEMBER 10, 2013

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” ” It’s truly an outstanding and exciting result of the democracy of the internet.

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Cost Crowdsourcing Smart Phone Apple 161

Convince & Convert

DECEMBER 5, 2013

While there were many great examples of content throughout the month, Movember’s Moscars crowdsourced video contest and i.d.e.a’s wacky puppet named Harry Mustachio truly bring to life how this charitable movement is generating amazing visual content. Did you see any great Movember campaigns or extraordinary moustache art?

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Case Study Study Sysomos Crowdsourcing 136

Sprout Social

JULY 21, 2022

Disappearing content is a great way to add excitement and urgency to your marketing campaigns. How brands can use discussion forums: Crowdsource product feedback and ideas in relevant forum threads. Snapchat popularized this format, but now other platforms like Instagram, Facebook and WhatsApp offer similar features.

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Types Social Media Microblogging Overview 145

Twist Image

NOVEMBER 1, 2010

Part of the campaign involved an online contest where consumers could create their own Chevy Tahoe SUV commercials online. Chevy eventually changed the campaign, censored the ads and then killed the website. A few years later, Doritos launched a similar online video campaign , encouraging consumers to create their own Doritos spots.

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Brands Crowdsourcing Content Mobile 97

Twist Image

AUGUST 10, 2012

I am saying that advertising - as a way of informing the masses about a product or service - is not only relevant, it will continue to be an integral component of all strategic marketing campaigns. You're going to engage customers and have them crowdsource the next update to your 300-year-old product? crowdsource. blog headline.

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Crowdsourcing Marketing Social Capital Collaboration 110

Rebekah Radice

JUNE 8, 2017

Product development crowdsourcing. These contests are great for generating engagement, good marketing, and crowdsourcing information. Crowdsource Contest. You can crowdsource things by asking fans to help you choose a new logo, book name or book cover, or even decide on your next blog topic. Create a campaign hashtag.

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Crowdsourcing Facebook How To iPad 60

Writtent Blog

MAY 31, 2013

First, you should make sure you have a well-funded YouTube campaign budget as video production isn’t cheap. YouTube videos are intended to fix the weak points of your marketing campaign, so think about the marketing message in your video content. 4 Ideas for Crowdsourcing Content Creation and Promotion.

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Curation YouTube Products Crowdsourcing 80

Hootsuite

MARCH 30, 2020

It tracks public health threats through data points including crowdsourcing. So, they created a healthcare social media marketing campaign. More important, it drove a large number of visitors to the campaign’s clinic locator. Campaign names or keywords. — HealthMap (@healthmap) October 30, 2019.

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Social Media How To Exercises Guidelines 145

Pixlee

FEBRUARY 4, 2018

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. The campaign led to 1,7000 user-generated images over 7 days and over 6,000 images by the fourth week. Their online campaigns and out of home advertisements prompt happy customers to share photos.

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UGC Brands Content Crowdsourcing 65

Buzz Marketing for Technology

OCTOBER 16, 2008

While a contest or giveaway on Facebook is not new, the use of Facebook as a method of crowdsourcing is. Full Disclosure - I work for BearingPoint and this is a campaign I am working on - wanted to expose my audience to this concept and would love for you to participate but only if you wanted.

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Crowdsourcing Facebook Course Campaign 100