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#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. billion the city invested to welcome over 1.5

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Twitter’s Historic Rebranding: Blue Birdie Steps Aside, Crowdsourced X Takes The Spotlight

Keyhole.co

Did you know that the logo was crowdsourced too? Switch from outdated spreadsheets to Keyhole to analyze multiple profiles, brand mentions, campaigns, and influencers instantly. Try Keyhole for free The post Twitter’s Historic Rebranding: Blue Birdie Steps Aside, Crowdsourced X Takes The Spotlight appeared first on Keyhole.

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Facebook Contest: Lay’s Uses Crowdsourcing to Find New Flavor

The Realtime Report

Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor.

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Facebook Contest: Doritos Crowdsources Super Bowl Ads

The Realtime Report

Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. Doritos knows it has a winning formula with crowdsourcing ads, and adding interactive features to the app encourages even more engagement. The brand asked for entries from Oct.

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Airbnb Releases First Short Film Crowdsourced From Vines

Convince & Convert

The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. Over the course of the campaign, 44 unique Vine shot numbers were pitched to the Airbnb community.

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Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest

Convince & Convert

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing. Who will take the top honors?

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Project Runway Crowdsources Season 13 Casting With Runway Redemption Campaign

Convince & Convert

To cast the final member of Season 13, Project Runway launched a Runway Redemption social media campaign on Instagram where fans could vote for their favorite of three aspiring designers. But, what if would-be cast members had one final chance to get on the show? Cue, Runway Redemption! Held over the course of. Read the whole entry. »

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