Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. Doritos knows it has a winning formula with crowdsourcing ads, and adding interactive features to the app encourages even more engagement. Social Media Campaigns crowdsourcing Doritos Facebook app Facebook contest Michael Bay Super BowlThe brand asked for entries from Oct. 8th through Nov. 16th, and has now narrowed it down to five finalists. What are the contest prizes? MORE >>

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. And I still believe that is the case … And despite a number of comments I got about that post both positive and negative – I think I stopped short of really nailing the issue which is – social media is more than a campaign it a commitment! Blogging Communications Crowdsourcing Customer Support Enterprise 2.0 Tweet This! MORE >>

Every week over at m-pulse we discus the companies and concepts rocking the industry and my pick was Scoopshot, a mobile crowdsourcing app (and ecosystem) that allows media companies to post location-aware photo ‘assignments’ to the community of app users. Any brand that wants users to become engaged and participate, they can use this app to capture the content as part of a bigger social-focused advertising campaign. What’s more, the app is plugged into an ecosystem that manages right and makes payments. Scoopshot: at-a-glance. Interview with Niko Ruokosuo. MORE >>

dedicated PR team and advertising campaigns for TV, radio and print are more than likely going to be outside of your reach. There are a number of benefits to using an online marketing campaign, and chief among these is lower costs – for starters, it’ll cost you absolutely nothing to set up an account with Facebook/Twitter/MySpace/Bebo and start communicating directly with consumers. With a traditional advertising campaign you’re basically throwing your money and message into the air in the hope that it will land on the heads of a few interested parties. Lost in Translation? MORE >>

How can R&D use focus groups, crowdsourcing, and market research to innovate and develop new products? I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. We’ve seen more technological advances in the past five years than we’ve seen in the last 50 combined. It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. Websites can’t tell our story, but we can use the Facebook Timeline for that purpose. Crawl. MORE >>