Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Social Media is Inexpensive False.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you don’t buy the extended warranty it costs you just to call and try to get help. Since, almost more than half of the internet users are using twitter so it can also market their products and services through ad campaigns in twitter. As we all know twitter is the best applicable business effective campaign today.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Why does one have to visit the same old web page with the same old messaging? The only substantial cost for you is time. The best part?

Communities 170

Communities Marketing MySpace Yahoo 170

Buzz Marketing for Technology

JUNE 27, 2008

The lack of understanding between busy and burst goes beyond just the inability of the busy to see the value in using Web 2.0 At the moment I am very busy with my Interim Marketing hat on, preparing a couple of direct marketing campaigns. frogpond _ Innovationsberatung » Web 2.0 Let’s see how.

Wiki 247

Wiki Web 2.0 RSS Products 247

Convince & Convert

FEBRUARY 11, 2010

In an interview with PC Pro, mobile Mozilla’s vice president Jay Sullivan explained , “Anyone who knows JavaScript and HTML can develop a great app without having to learn a specific mobile platform,&# cutting costs and greatly simplifying the process. You know what’s not a good idea? Pissing off Google.)

Social Media 114

Social Media Strategy Apple iPhone 114

Techipedia: Tamar Weinberg

MARCH 4, 2010

A couple weeks ago, a hugely successful company here (horticulture & more) , who’s generally known for it’s immensely creative and original ads (by Leo Burnett), launched it’s latest billboard ad campaign around the country. Two days ago, they launched a new campaign to replace the old one.

Hotels 245

Hotels Social Media Communities Discount 245

ProBlogger

JUNE 26, 2011

I have already begun my SEO efforts on this post: Why Blog Blueprint Rocks For Your Backlinking Campaign—The Most Important Words You’ll Read Today. You can create social bookmarking links, article links, web 2.0 This may take me a couple of months but it ensures the survival of my blog. links or a nice link wheel.

SEO 42

SEO How To Engineering Web 2.0 42

Techipedia: Tamar Weinberg

MARCH 17, 2010

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

Communities 237

Communities Twitter Web 2.0 ROI 237

Bare Feet Studios

MARCH 1, 2009

However, may I politely suggest that the way to attract them is NOT with a last century web site built on a 100% flash interface that loads s-l-o-w-l-y and is very controlling in its navigation schema, restricting how the user can (not) truly explore where s/he wants to go? Exactly the kind of people this campaign wants.

Tourism 40

Tourism Campaign Sites Social Media 40

Bare Feet Studios

OCTOBER 15, 2008

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, Have a web 2.0 And that is all centered around the social web. internet TV and YouTube , blogging, Twitter , etc. experience, in person.

Social Media 40

Social Media Viddler Hotels Upcoming 40

ProBlogger

MARCH 15, 2013

If it was the latter, it falls into the “old standard” of Internet marketing: Give the customer the answer, in the form of a one-size-fits-all product that can be sold over and over again, at little to no cost. We can’t rely on telemarketing, direct mail campaigns, and slick TV commercials to sell our products. ­­.

Mashup 42

Mashup Web 2.0 Blogger Course 42

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

with any other Social media campaign,if the content or the product’s not strong theres no pint in taking up the campaign Reply Daniele Rossi February 7, 2008 at 11:22 am I use ester-c when I feel a cold coming on. If we sell out we might make money but the cost is way to high.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Ultimately, there will be overhead “costs,&# such as monitoring your evangelists’ representation of your brand. In 2007, Royal Caribbean ran a campaign called Royal Champions, inviting 50 of its most vocal ardent supporters on cruises and to face-to-face meetings with company executives. What do you have to lose?

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign.

Products 267

Products Consultant Price Social Media 267

Buzz Marketing for Technology

JULY 24, 2008

And, if you really want something that will knock your socks off, read the new Salon article about what the Obama campaign is doing online. What always amazes me is how much money non-profits spend in direct mail marketing, when the evidence shows that e-mail works better, costs less, and is easier to do. s what Iâ??m m talking about!

Conference 279

Conference Study FeedBlitz Research 279

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. Social Media Marketing Tactics (SEOmoz): Jane Copand, the Web 2.0 guru, shows how to leverage Web 2.0

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. A marketer has have an understanding of the community and help craft campaigns, articles, stories, videos and or pictures that appeal to each community.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social media is a continuous effort, not something that is only campaign-based. Campaign-based social media marketing only works when it complements continuous social media marketing. A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

MAY 5, 2010

There’s a cost to this, though. Just like with any other marketing campaign you need to be sure that you are not “putting all of your eggs in one basket&# just like you mentioned. So those who are running social media campaigns should be aware of that! As a result, engagement goes up as the page appears very active.

Facebook 279

Facebook How To Marketing URL 279

Social Media Strategery

OCTOBER 25, 2008

But at what cost? I’m one of the leads for our social media/Government 2.0 You’re right that this is a “necessary evil&# of a new social media/enterprise 2.0 bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Social Media Strategery

MARCH 7, 2010

isn’t a communications campaign, a mobile app, or way to share information solely for the sake of checking the “transparency&# box in a government directive. isn’t a communications campaign, a mobile app, or way to share information solely for the sake of checking the “transparency&# box in a government directive.

Gov 2.0 119

Gov 2.0 Forums Collaboration Data 119

Techipedia: Tamar Weinberg

JULY 29, 2008

I was able to interview Dave, one of the brilliant minds behind the company and the game, and he has given some really great information about the viral marketing piece, including the costs and the execution. Tamar : How much (approximately) did the whole project cost? Tamar : What does your company do?

Marketing 103

Marketing Film StumbleUpon Project 103

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Does the fact that their costs come in the form of materials and mine in the form of time make theirs any more ‘real’? I explained multiple times that I did, in fact, donate coverage and advertising space to good causes but that I did not feel a large corporate-backed, co-branded initiative of this kind was truly not for profit.

Blogger 177

Blogger Press Release Advertising Review 177

Kikolani

NOVEMBER 29, 2010

Arie is a social media savvy web 2.0 Naomi is a microbusiness marketing consultant, helping business with fewer than five employees create dynamic marketing campaigns on the cheap. Sherryl is a friendly computer geek who blogs common-sense and low cost tips for entrepreneurs and small business owners. Naomi Dunford.

Blogger 168

Blogger SEO Consultant WordPress 168

Viper Chill

NOVEMBER 1, 2013

I need medium and low competition keywords too, so that I can rank for those in a shorter period of time and at least get some traffic to my site so that I can hopefully make some sales to cover my costs. Phase #2 – Web 2.0. The second phase is to create a few dozen web 2.0 Phase #3 – Paid Packages.

Case Study 79

Case Study Study Sites Forums 79

Techipedia: Tamar Weinberg

MARCH 10, 2010

Even though there is a cost for entry for some of the best resources, the solutions were highly worthwhile, I explained. They might not have any clue how to effectively manage your Pay Per Click campaign to actually increase leads. High costs don’t always translate to better quality.

Marketing 240

Marketing How To SEO Training 240

Buzz Marketing for Technology

OCTOBER 14, 2008

How long does it take to see the results of a marketing campaign online and turn it off? I think some planning is important, as you stated, but the difference now is plan relative to the cost of failure or changing. Some thoughts about work and Web 2.0 Posle Web 2.0 Produktivität 2.0? « learn.

Products 260

Products Project Software Meeting 260

Techipedia: Tamar Weinberg

JANUARY 14, 2009

How Much Money is a Top Google Ranking Worth to Your Business : Aaron Wall discusses the cost of that #1 link backing up the data with some hard research. How to Measure Social Media ROI for Business : Aaron Uhrmacher explains the factors you must consider to see if your social media campaign has had an impact. The fill that void.

SEO 162

SEO Social Media Marketing Reputation 162

The Marketing Blog

MAY 1, 2008

Pepsi has certainly marked the rise of a new dawn with its ‘Youngistan Campaign’ by releasing the advertisement on YouTube before it actually hit the mass media. It has hit the target audience in no time and ad posting didn’t cost a penny. The scope of my blog-posts span across the Enterprise 2.0

Social Media 100

Social Media Web 2.0 Startup FeedBurner 100

Techipedia: Tamar Weinberg

MARCH 24, 2010

Simply give a person a 3 or 4 sentence email explaining what it is & does why it was created how it can benefit them and then…if it is something where incremental access costs next to nothing (like a SAAS offering) then give them a free account to check it out. Thanks so much for your post!

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

The SEO Angle If you’re a brand new student in the school of thought of SEO, after you’ve learned about improving your web presence via search engines, there are countless opportunities to prove to yourself that you know what you’re doing. For you, this means practice and true application of acquired skill. Much like SEO.

SEO 178

SEO Social Media Marketing Digg 178

Social Media Strategery

MAY 21, 2009

Instead, they were faced (at least for a while) with the prospect of thousands of really fearful citizens, all armed with their own mini-platforms to broadcast their fears — which may cost it dearly in the long term.” Indeed, it may cost us – both the public and our institutions. Facebook firewall gov20 government government 2.0

Gov 2.0 94

Gov 2.0 Social Media Chemicals Report 94

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching out to bloggers and having them talk about your product. As a blogger, you have the potential to reach a tremendous audience. You can do something else entirely.

Blogger 103

Blogger Yahoo Buy Twitter 103

Techipedia: Tamar Weinberg

APRIL 28, 2010

Well, if you know about how it works with agencies, you know that this stuff is campaign-based, and when the campaign ends, you really don’t belong as the page admin anymore. I might actually hire a VA to do it for me…but that’s going to cost a pretty penny. Is there a easier way to “mass-delete&# ?

Facebook 277

Facebook Issues MySpace Privacy 277