Social Media Strategies Summit

APRIL 21, 2023

But tapping into buzzworthy conversions isn’t a silver bullet for social media success. For GoFundMe, they’re usually tied to a significant news moment or a cultural conversation — like noticing a surge in violence against Asian Americans and figuring out what they can do to help. Trends mean different things to different brands.

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Conversation Brands Authentication Trends 130

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. 4 brands making inclusive campaigns happen. Ben & Jerry’s.

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Campaign Brands Communities Industry 113

Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

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Campaign Meme Instagram Social Media 166

Jon Loomer

DECEMBER 18, 2023

Before running your first campaign, you and your client should come to an agreement on the overall strategy and their role in it. While their feedback is necessary for background and establishing what is important, you should determine how those goals are achieved — how your campaigns are constructed, targeted, and optimized.

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Construction Advertising Industry API 186

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Organic conversations, feedback and reviews can’t quite literally be bought. Reviews and recommendations. The reality?

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Conversation Review Marketing How To 137

Sprout Social

NOVEMBER 1, 2023

10 behind-the-scenes post ideas and examples for your next campaign 1. Employee highlights that reference the skills, expertise and dedication of your team establish your brand as an authority in your industry. The post 10 behind-the-scenes content ideas for your next campaign appeared first on Sprout Social.

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Campaign Content Upcoming Authentication 91

Jon Loomer

JUNE 12, 2019

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. In preparing for our upcoming course on CBO , I have been testing it everywhere and anywhere I can, along with asking my industry colleagues from around the world what they’re seeing and learning.

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Campaign Guidelines Upcoming Course 167

Convince & Convert

JUNE 20, 2017

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes. For the sake of conversions, it’s good practice to get straight to the point.

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Conversation Video Content How To 161

Waxing UnLyrical

FEBRUARY 28, 2013

The Tripoli trade fair grounds are hosting an event practically every week, offering businesses from telecoms to fashion, and garden furniture to construction, the opportunity to show off their wares to industry and consumers alike. Libya’s Media and Marketing Industries Inching Forward is a post from: Waxing UnLyrical.

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Industry Marketing Construction Flickr 250

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

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Hashtag Industry Campaign Hotels 60

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

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Conversation Strategy Social Media Marketing 101

Koka Sexton

FEBRUARY 16, 2023

By sending targeted, personalized messages over time, you can keep your brand top-of-mind and ultimately drive conversions. But what goes into creating an engaging email nurturing campaign? Track and analyze your results: It’s important to track the performance of your email nurturing campaign and make adjustments as needed.

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Campaign Engagement Case Study Newsletter 78

Social Media Strategies Summit

MARCH 6, 2024

That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns. Social listening is about looking at relevant online conversations and trends. The simplest way to measure the size of your audience is to use Facebook Ads Manager.

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Social Media How To Survey Analytics 215

Hootsuite

NOVEMBER 24, 2022

Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. The fashion industry produces an estimated 92 million tonnes of textile waste each year, and approximately 30% of clothes made are never even sold.

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Campaign Brands Fashion HootSuite 89

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. This list should also include industry-specific keywords. Some key conversations may even slip through the cracks. Customer-centric strategies.

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Sentiment How To Analysis Trends 142

Social Media Strategies Summit

DECEMBER 4, 2020

If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Because of this, brands need to adjust their campaigns to reflect the current environment. 45% of brands that offer some type of ‘buy now, pay later’ option at checkout report that it helps conversion ( Fortune ). Source: Afterpay.

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Campaign Social Media Retail How To 130

Jon Loomer

AUGUST 23, 2023

Factors like country, objective, and industry all matter. Here you go… This ad set was compared to other ad sets based on: Campaign goals (Leads) Regions (US) Industries (Software as a Service) Business Sizes (?) That Cost Per Lead is high for the Business Consultants industry. Are you getting good results?

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API Cost Report Consultant 147

Keyhole.co

JULY 20, 2023

Plus, you can track your profiles, campaigns, and influencers across multiple social media platforms and see what’s driving traffic and engagement to your profile or your fellow competitors. Engage with influencers seamlessly and track their ROI within your overall campaign. The UX of the tool is pleasing and easy to navigate.

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Industry News Google Brands 52

Webbiquity SMM

NOVEMBER 15, 2022

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. taking new courses and certifications for self-development. It’s now predicted to have 1.8

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Social Media Management Skills Social Media Metrics 227

SocMed Sean

MARCH 3, 2022

Here are some thoughts about including Pinterest as an effective part of your campaigns. Which Industries are Present on Pinterest? Despite its decline in users, nearly every industry on the planet is active on Pinterest, and some industries have been more successful than others. Campaigns house ad groups and ads.

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Strategy Marketing Automotive Campaign 195

Ignite Social Media

MARCH 4, 2024

Especially as conversations heat up around fashion waste, environmental impacts from overconsumption, and economic inequality. Avoiding a few pitfalls can help brands continue successful influencer campaigns amidst this shift: Partner with values-aligned influencers who balance sponsored and non-sponsored content. Sign up below.

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Trends Brands Fashion Influencer 96

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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Campaign Social Media Brands Apparel 91

Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. By tracking conversations, sentiment data and other relevant information, they provide insights into audience preferences and behaviors. Millions of conversations happen on social media every day.

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How To Sentiment Template Templates 99

Webbiquity SMM

NOVEMBER 8, 2022

Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Expert Endorsement: Industry experts are authoritative sources of social proof. Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services.

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comScore Marketing Case Study Review 299

Hootsuite

FEBRUARY 23, 2023

Tip : If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads. Tip : If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads.

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CPM Tools Facebook How To 135

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Are you experiencing a creative drought?

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Campaign Social Media Sentiment Class 164

Jon Loomer

DECEMBER 1, 2022

It could be a conversion, link click, app install, or something else. In the cases of Advantage Detailed Targeting and Advantage Lookalikes, you can’t turn this off when running conversions campaigns. Going Broad and Conversions Campaigns. The system’s only goal is to get you more conversions.

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Facebook System Conversation Eventful 200

Convince & Convert

JUNE 20, 2017

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes. For the sake of conversions, it’s good practice to get straight to the point.

Conversation 103

Conversation Video Content How To 103

Sprout Social

JANUARY 25, 2021

Knowing how to find the right influencers for your brand is the difference between ensuring your marketing collaboration sticks the landing and a campaign that flops with your audience. Meaningful content and conversation. Does their content inspire conversation? Credibility in your industry.

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Influencer Campaign How To Marketing 113

Waxing UnLyrical

OCTOBER 26, 2016

Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. It’s simple – call a few people and have some in-depth, one-on-one conversations. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. Dashboards.

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Conversation Project Metrics Survey 100

Jon Loomer

MAY 10, 2023

All of these things will impact your performance: Your industry Your offer Your product Product price Targeting Optimization Budget Placements Competition Ad copy and creative Your website And, of course, this is just scratching the surface. The industry can be a built-in advantage or disadvantage. How is the Business Manager set up?

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Startup API Issues Industry 190

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: See how much your brand participates and engages in social media conversations.

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Metrics Sentiment Analysis Influencer 52

Audiense

JANUARY 25, 2018

Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails. At Audiense we understand the steps required to getting your influencer marketing campaign off to the right start : Influencer identification. Do you have the right toolkit to succeed? Influencer Nurturing.

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Crimson Hexagon Influencer Campaign Tools 111

Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. Our team ended up delivering the FlexPod Brainteaser Campaign, resulting in the highest-performing campaign in both Cisco and NetApp history.

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Campaign How To Consultant Team 155

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. Social listening plays a vital role in this area.

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Social Media Sentiment Loyalty Microsoft 110

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. A great marketing pitch idea could be as big as an original campaign or as minor as adjusting your tone of voice on social.

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Campaign Social Media Marketing Metrics 126

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. Even the political message of the campaign—“get out and vote”—strikes a much less political tone than brand activations in 2020.

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Social Media Marketing Sentiment Influencer 114