Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily. Company employees as ambassadors, for example.

Marketing 195

Marketing Syndication Adwords News 195

Mindjumpers

JULY 15, 2010

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral.

Campaign 206

Campaign Social Media Reddit Disqus 206

Mindjumpers

AUGUST 13, 2010

It’s a fact that companies have a hard time to get people listen to them. The pizza chain HELL , located in New Zealand, has created something to entertain their customers with and to give them the control in an interactive YouTube adventure. YouTube has been a great place to publish fun ad videos in the hope that they will go viral.

YouTube 219

YouTube Disqus Fashion Campaign 219

Mindjumpers

OCTOBER 4, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « What You Can Learn From H&M’s Use Of Social Media Get Inspired And Go Shopping with French Connection’s Youtique » Diesel Kicks Ass With New Campaign! Remember to check out the videos here, as well.

Campaign 230

Campaign Disqus Policies Fashion 230

Mindjumpers

AUGUST 24, 2010

If you want to visit the YouTube Charts, you only have to click on the “Browse” page , when entering the website of YouTube, and then the “Most Viewed Today”. Here, it is visible that the YouTube Charts rank videos in an organized list assigned with number ranks – opposed to earlier. What do you think of the YouTube Charts?

YouTube 185

YouTube Video Fashion Policies 185

Mindjumpers

AUGUST 24, 2010

If you want to visit the YouTube Charts, you only have to click on the “Browse” page , when entering the website of YouTube, and then the “Most Viewed Today”. Here, it is visible that the YouTube Charts rank videos in an organized list assigned with number ranks – opposed to earlier. What do you think of the YouTube Charts?

YouTube 183

YouTube Video Fashion Policies 183

Firebelly

FEBRUARY 17, 2010

Fun idea and I had a few laughs, but (see update at the end of post) Toyota really should have included the YouTube URL at the end of the ads! Nevertheless, I still see a lot of companies simply saying "Find us on Facebook" or "Follow us on Twitter" without providing a URL. Im assuming the first time I saw the spot, it got cut off.

YouTube 129

YouTube Campaign URL Paid Search 129

Mindjumpers

AUGUST 24, 2010

The entries are placed in 16 different categories and exemplifies the power and creativity of social media marketing professionals. According to the people behind the Bees Awards, the general trends to be observed among the entries is the fact that brands and companies are embracing the use of social media in their marketing approach.

Company 171

Company Social Media Disqus Collaboration 171

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 129

Reputation Tools Brands How To 129

Mindjumpers

JULY 16, 2010

It describes how the business is being done in Silicon Valley and how building a company like Facebook demands fierce fighting, no doubts, full focus and what the costs are in lost friendships and created enemies. No doubt Facebook is one of the most important platforms for all companies to decide upon using or not.

Social Networking 176

Social Networking Nielsen Film Facebook 176

Keyhole.co

OCTOBER 13, 2023

Competition is growing, so companies need to expand their workforce with new and unique talent. 49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. To find the best professionals, social recruiting strategies are of great importance now.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. What are our resources – manpower and financial?

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. What are our resources – manpower and financial?

Questions 252

Questions Company Nielsen Disqus 252

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Types 145

Types Social Media Microblogging Overview 145

Ignite Social Media

JANUARY 8, 2024

How do you define Impressions in social media? While the various social networks have slightly different definitions, generally each time your content appears on someone’s screen, it’s counted as an impression. What does Reach mean in social media? How are Video Views defined in social media?

Social Media 124

Social Media CPA CPM CPC 124

SocMed Sean

MAY 1, 2013

Before launching new social media channels and campaigns, you should be thinking through the specifics of what you want to accomplish with channels like Facebook, Twitter and YouTube. Hopefully, the conversations in the comic above aren’t happening in your company. And they are right to ask the question!

Facebook 273

Facebook Energy YouTube Social Networking 273

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. Stories on Facebook were rather slow to take off.

Social Media 121

Social Media Brands Content Real Estate 121

SocMed Sean

JANUARY 21, 2019

Three Ideas For Implementing Social Media Knowledge Management Inside Your Organization Build An Internal Social Network Create an internal knowledge base that employees can refer to that helps them learn about your products and serves while also sharing their experience and knowledge.

ROI 269

ROI Social Media CSR Knowledge Base 269

Ignite Social Media

JULY 10, 2020

While TikTok’s parent company Bytedance has taken pains to separate their Chinese and non-Chinese platforms, there is currently some talk of a potential ban of TikTok in the United States that is worth watching. LinkedIn was purchased by Microsoft in 2016 for over $26 billion and it’s the premier business-focused social network.

Brands 176

Brands Facebook LinkedIn Influencer 176

Visually SM

JULY 20, 2020

This allows differentiation to companies that work closely with the corporate universe and prioritize unattractive content with the sole purpose of self-promotion or sales. What are the benefits of social media interaction? This type of content is easily applied to any social network, strategy, or brand profile.

Social Media 130

Social Media Engagement How To Social Networking 130

Twist Image

SEPTEMBER 11, 2014

MediaPost ran three separate news items in the past few days that hint at the ever-evolving landscape of online video: Facebook Rivals YouTube, Tops 1 Billion Videos Per Day. " YouTube Revenue To Hit $1.13 From the article: "Google''s YouTube will generate an estimated $1.13 Billion From Video Advertising This Year.

YouTube 80

YouTube Nielsen Mobile Advertising 80

Convince & Convert

JULY 31, 2015

Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. The videos are all hosted on a dedicated Thread Screen YouTube channel and the dedicated campaign microsite , where they are also available to download and save.

Campaign 60

Campaign Engagement Instagram Fashion 60

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. How Canadians use Social Media. Canadians love social media. Company employees as ambassadors for example.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 111

Influencer Tools Marketing Software 111

Laurel Papworth

OCTOBER 20, 2010

I just love it when companies stop being politically correct, worrying about heart attacks and being sued, and just go totally EVIL on their customers. Ok I admit, I’m a bit down on social media campaigns. Well, Social Ads, mebbe? unIndustry Organisation and the Bill of Rights of Social Media (0).

Campaign 98

Campaign Social Media Web 2.0 Technorati 98

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s

News 176

News Types Nielsen Social Media 176

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. followers on IG and over 2M subscribers on YouTube.

Platform 271

Platform Social Media Influencer Trends 271

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. What is Reddit?

Reddit 100

Reddit Brands Meme Forums 100

Mindjumpers

JUNE 24, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 4 Tips To Start a Blog Big Mashable Social Media Meetup in Antwerp » Everything You Need To Know About Social Media Posted by Anne Herngaard Jun 24th, 2010 Tweet We have stumbled across this useful resource made by the Candadian marketing company Eloqua.

Social Media 234

Social Media Wikipedia Microblogging Delicious 234

Mindjumpers

SEPTEMBER 27, 2010

This is also the case for the many organizations, brands or companies who want to get their messages across on the web. Lately, there has been several examples of campaigns that have been good at involving the users. It uses YouTube in a new way, which really activates the audience.

Film 191

Film YouTube Collaboration Disqus 191

Sprout Social

APRIL 20, 2020

With connection at the crux of consumer expectations on social, many brands are looking for ways to enhance their social strategy to not only reach more customers but to relate to them on a deeper level. To do so, more and more companies are relying on the power of video. Video strategy built for YouTube.

Video 91

Video YouTube Publishing ROI 91

Mindjumpers

SEPTEMBER 2, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « The Most Badass YouTube Video Ever? This way, Facebook is central to the company’s marketing of online products. The Facebook page now has about 315,000 Likers where the company shares their blog content of stuff they find cool.

Facebook 220

Facebook Disqus Fashion Policies 220

Sprout Social

JULY 19, 2022

Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. Hashtags are words and numbers following the # symbol that categorize and track content on social media. — Sprout Social (@SproutSocial) July 4, 2022.

Hashtag 120

Hashtag How To Guidelines Telecommunications 120

agora pulse

DECEMBER 23, 2020

500 Social Media Marketing Tips: Essential Advice, Hints, and Strategy for Business | Andrew Macarthy. From Facebook and Instagram to TikTok and YouTube, this entry-level book has tips for succeeding on every major channel. Need to learn the basics of social media strategy , content creation, and social ads?

Skills 195

Skills Social Media Marketing Influencer 195

Mindjumpers

SEPTEMBER 20, 2010

Via social networks people all over the world are able to interact, share content, valuable advice and also recommend products to each other, for example. – Make your story unique, so the audience gets an impression of your company. 4 Reasons Why Your Company Should Run A Blog Diesel Kicks Ass With New Campaign!

Organization 245

Organization Tools Brands CSR 245