SocialFish

MARCH 25, 2011

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. uberShare is a startup technology company that has also set up relief efforts. I do now!).

Mobile 177

Mobile SMS Startup Energy 177

Sprout Social

MARCH 19, 2024

These leaders also expect their companies to increase investment in AI for marketing in the next three years. Incorporating AI technologies into business operations optimizes performance and pushes organizations toward success and sustainability. The visualization helps strategists find hidden patterns, trends and correlations.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Pam Moore

MARCH 30, 2020

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date. What products and services does it align to within your company? Most businesses have more content than they realize.

Organization 78

Organization Content How To Marketing 78

Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. The SA team and the Healthy Birth Day founders developed a simple but memorable campaign theme “ Count the Kicks.”

CSR 200

CSR Real Estate Posterous Campaign 200

Hootsuite

MAY 29, 2020

As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself. And while only about 2% of employees reshare their company’s social posts, they are responsible for 20% of overall engagement. Even more people trust a company technical expert (65%). Engage employees.

LinkedIn 140

LinkedIn HootSuite Skills News 140

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Case study: ASO. lukettrotman.

Case Study 114

Case Study Marketing Directory Retail 114

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. Social media platform decisions should align with goals and trends both within your organization and industry-wide. Kik, a cross-platform mobile messaging app.

Platform 271

Platform Social Media Influencer Trends 271

Sprout Social

MAY 11, 2023

But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. Adidas ’ recent campaign is a brand safety success story.

Reputation 130

Reputation Tools Brands How To 130

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Everything is being driven by mobile. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 199

Marketing Syndication Adwords Social Media 199

Hootsuite

APRIL 12, 2021

At the same time, it allows employees to showcase their company pride and industry expertise. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Once your launch campaign content is ready to go, send an internal announcement.

Engagement 139

Engagement Social Media Strategy Tools 139

BeingOptimist

MAY 17, 2023

By integrating with your website and CRM, lead capture software simplifies lead collection, organization, and management.    The landing page must be responsive to mobile devices, quick, and user-friendly. Run Targeted Ad Campaigns: Targeted advertising strategies can increase sales by focusing on the right audiences.

Strategy 75

Strategy Software Campaign Conversation 75

Pam Moore

APRIL 9, 2019

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date. What products and services does it align to within your company? Most businesses have more content than they realize.

Organization 60

Organization Content Marketing Template 60

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. If you’ve ever attempted to create an Instagram post using an image that’s stored on your company server, you know the process isn’t ideal. Posting to Instagram from your company laptop or desktop prevents this misstep.

Instagram 130

Instagram Social CRM Hashtag Publishing 130

Pam Moore

APRIL 9, 2019

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date. What products and services does it align to within your company? Most businesses have more content than they realize.

Organization 60

Organization Content Template Templates 60

Keyhole.co

JANUARY 9, 2024

A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. As one of a company’s content marketing managers, it can be easy to let such tasks fall through the cracks. Why track LinkedIn analytics?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Freelance Social Media

JULY 9, 2009

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Integrating Social Media in Email Marketing Campaigns by Meghan on July 9, 2009 Online marketers are increasingly seeing the benefits of integrating social media into their e-mail marketing campaigns, a recent study by StrongMail Systems Inc.

Campaign 138

Campaign Social Media Foursquare Marketing 138

The Realtime Report

JUNE 23, 2014

consumer spends on their mobile device has risen to 2 hrs and 42 minutes per day in 2014, according to Flurry. That’s why we paid attention when security technology company MyPermissions announced version 3.0 of their Android app , a mobile application that protects users against unwanted access to their private information.

Mobile 167

Mobile Notification Privacy LinkedIn 167

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. The app’s parent company. It was the first-ever campaign of its kind on TikTok. Source: Mobile Marketer. Source: SensorTower.

Brands 114

Brands Meme Hashtag Campaign 114

Sprout Social

APRIL 29, 2024

Reputation management services help organizations consistently monitor and maintain their social media channels, business listings and other online platforms to foster an overall positive and trustworthy digital presence. For example, smaller companies or individuals may prefer to work with an agency that can handle this work for them.

Engagement 52

Engagement 52

yMarketingMatters

JANUARY 23, 2013

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders. So it’s a good idea to make sure your company name is clearly stated there.

Tips 216

Tips Smart Phone Marketing Mobile 216

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). Companies are frequently trying to reach multiple audiences on their social channels.

B2B 150

B2B Social Media Brands Hubspot 150

Buzz Marketing for Technology

FEBRUARY 27, 2013

With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Companies like Volvo have taken steps to use specific branded hashtags like #SwedeSpeak and #MyFirstVolvo to interact with specific consumers about particular topics. Get organized.

Hashtag 269

Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall.

Marketing 258

Marketing Conference Fashion Mobile 258

Buffer Social

DECEMBER 14, 2023

Why this works : By highlighting key campaigns and explaining their effectiveness, they provide valuable insights and learnings for her audience. Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

JUNE 30, 2020

Jolie has been with the company for six years and throughout that time has been responsible for running the coffee chain’s social platforms, influencer strategy and PR. With that comes the task of demonstrating social’s value as an arm of marketing to the rest of the company. She’s even dabbled in the brand’s events management.

How To 108

How To Meeting Team Collaboration 108

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. 5 Best Practices for Creating an Employee Spotlight.

Social Media 109

Social Media How To B2B LinkedIn 109

yMarketingMatters

JANUARY 23, 2013

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders. So it’s a good idea to make sure your company name is clearly stated there.

Tips 178

Tips Smart Phone Marketing Mobile 178

Social Media Marketing

FEBRUARY 8, 2021

Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. Without keywords, campaigns would not even take off. Google's first organic search alone gets 32.5% Therefore, SEO is a must for any digital marketing campaign. Approximately 91.5%

Types 90

Types Marketing SEO Affiliate marketing 90

Firebelly

FEBRUARY 23, 2012

He’s a serial entrepreneur, a leading voice on social marketing, and now working for one of the biggest email companies in the world. Read on… Now that most organizations have recognized that social media is here to stay – how will organizations “train” their staff? Test and build strategy.

ROI 244

ROI Engagement Training Exercises 244

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 104

Sentiment Analysis Patterns Price 104

agora pulse

AUGUST 12, 2020

From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. Read on to learn more about these highlights from the 2020 Pinterest media agency guide to find out what this social media site can do for your company or clients. Max Width Video.

Report 105

Report How To Analytics Social Media Management 105

Webbiquity SMM

JUNE 6, 2019

They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium. Much like organic content though, you still have to pay attention to the aesthetics of your posts.

B2B 149

B2B Instagram How To URL 149

Social Media Marketing

MARCH 15, 2019

It is true that these days, behind every successful company there is a role of the digital agency. It might interest you that most of the people to draw an idea about a company or business through their online presence. Of course, the campaigns that you run will modify at diverse times of the year.

Skills 107

Skills SEO Team Course 107

Sprout Social

OCTOBER 9, 2023

Rather than fight against technology, how do you train and develop the next generation of marketers so they can leverage it to have a greater impact on the company—rather than be disrupted by it? Cellebrite is a mission-driven organization whose technology is used to save and protect lives, so they wanted to mobilize a movement.

Team 112

Team Examples Marketing Training 112

The Realtime Report

NOVEMBER 5, 2019

Considering the huge amount of data that companies handle these days, spreadsheet and database management skills are unsurprisingly topping the list. From storing and organizing data to applying complex mathematical formulas and creating complex macros, it’s important that you’re an expert. Spreadsheets and Databases.

Skills 128

Skills Microsoft Software Content management systems 128

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. How can they without their mobile numbers? Remember conferences and events?

Engagement 118

Engagement B2B Data Social Media 118