Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

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Brands Facebook Influencer Campaign 130

Sherrilynne Starkie

DECEMBER 18, 2017

Mobile App Custom Audience takes the same approach using SDK, Facebook’s software development kit to track an app user’s journey. Facebook ads are highly controllable too thanks to easy to the easy to use Ads Manager dashboard and mobile apps. I’ve been helping companies leverage Facebook ads for about 10 years now.

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Advertising Facebook CPM CPC 305

Sprout Social

APRIL 29, 2024

9 best reputation management services for your brand You might have different reputation management needs, depending on your industry and company size. For example, smaller companies or individuals may prefer to work with an agency that can handle this work for them. Here’s a quick overview of some of our most notable listening tools.

Reputation 86

Reputation Brands Sentiment Survey 86

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

SocMed Sean

MAY 8, 2019

For most businesses, their digital marketing goal is often repeatable, predictable, low-cost traffic to their website that results in conversions of some type. Conversions could be sales, signups, subscriptions, etc…Essentially, most CMOs or marketing strategists want high-quality traffic. No problem, right?

SEO 239

SEO Strategy Tips Marketing 239

Adam Sherk

NOVEMBER 1, 2012

A close friend of mine came up with a concept with a mobile tie-in that would be unique, fun and game-changing but after the initial development he became frozen over what to do next. This triggered me to change my strategy around traditional PR work and focus on ‘micro-PR’ campaigns. I know this first hand.

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Startup Campaign Tips Reputation 117

agora pulse

DECEMBER 1, 2016

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. As usual, you can run a messenger destination ad campaign by targeting people through interests, behaviors, etc.

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Mobile Types Engagement Facebook 60

BeingOptimist

MAY 17, 2023

Here are the strategies that will enhance your sales engine, from lead generation to nurturing to conversion.  Optimize Landing Pages: Optimization of landing pages increases conversions and leads. Pop-ups with exit intent can save leads, increase conversions, and extend the consumer experience.

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Strategy Software Campaign Conversation 75

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Everything is being driven by mobile. Or conversely, to keep their names out of the news. An Integrated Digital Media Framework.

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Marketing Syndication Adwords Social Media 199

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

JUNE 14, 2022

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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SMS Strategy Marketing How To 107

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

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Reputation Tools Brands How To 129

Sprout Social

JANUARY 18, 2022

These conversations are more than online chit-chat. With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. Say you’re launching a new corporate social responsibility campaign. The conversation spread from Reddit to Twitter, YouTube and beyond.

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Skills Sentiment Team Press Release 127

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

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Tips Smart Phone Marketing Mobile 216

Convince & Convert

MARCH 24, 2015

When it comes to form conversions, small changes can make a big difference. By using a measured and strategic approach to deploying these changes (and keeping track of what works), you won’t just make an impact on your current campaign—you’ll create a roadmap for success in future projects. This isn’t the time to be obscure.

Conversation 60

Conversation Project Survey Campaign 60

Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Psychology is the Root of Conversion Science.

Conversation 60

Conversation Campaign Patterns Influencer 60

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. However, it is a good place for brands to join in on conversations already happening. Kik, a cross-platform mobile messaging app. Trend #2: The Rise of Messaging.

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Platform Social Media Influencer Trends 271

Social Media Marketing

FEBRUARY 8, 2021

Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. These digital marketing strategies include various methods and tools for targeting online users, getting leads and increasing conversions. Without keywords, campaigns would not even take off.

Types 90

Types Marketing SEO Affiliate marketing 90

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. and “This is great advice.”. 6 USC Activates Brand Advocacy.

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Class LinkedIn Brands Microsoft 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Companies like Volvo have taken steps to use specific branded hashtags like #SwedeSpeak and #MyFirstVolvo to interact with specific consumers about particular topics. Avoid open-ended questions.

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Hashtag Sentiment Campaign Education 269

Sprout Social

MARCH 15, 2021

Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns.

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Trends Twitter How To Hashtag 128

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. If you’ve ever attempted to create an Instagram post using an image that’s stored on your company server, you know the process isn’t ideal. Posting to Instagram from your company laptop or desktop prevents this misstep.

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Instagram Social CRM Hashtag Publishing 129

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. How did you find out about [company name]? Think about your format.

Social Media 109

Social Media How To B2B LinkedIn 109

Sprout Social

MAY 10, 2022

About 62% of consumers agree brands and companies that don’t have a strong social media presence won’t succeed in the long run. Along with using social media to discover new products, 80% of consumers expect companies with a social media presence to interact with their customers in meaningful ways. What is brand marketing?

Social Media 117

Social Media Brands Marketing Meme 117

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 178

Tips Smart Phone Marketing Mobile 178

Mindjumpers

JUNE 5, 2012

Tweet Instantaneous mobile photo sharing is becoming increasingly popular. The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. How Threadless Engages its Community on Instagram.

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Engagement Instagram Crowdsourcing Upcoming 277

Sprout Social

NOVEMBER 22, 2016

It’s one of the most effective ways to reach the masses and build awareness for your company. Social media conversions are the ultimate sign of success for marketers. This is one of the biggest challenges companies face on social media, particularly for marketers tasked with proving the ROI of a social media campaign.

Conversation 40

Conversation Social Media Tips comScore 40

Keyhole.co

JANUARY 9, 2024

A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. As one of a company’s content marketing managers, it can be easy to let such tasks fall through the cracks. Why track LinkedIn analytics?

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Metrics LinkedIn Analytics Sentiment 52

Webbiquity SMM

FEBRUARY 11, 2016

You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. This way, you made the recipients actually read the email, increase the chance of conversion, and actually saved yourself from embarrassment.

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Marketing Sentiment Sysomos Campaign 100

Sprout Social

SEPTEMBER 21, 2020

But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. Campaign Analysis. — VSCO (@vsco) August 7, 2020.

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Issues Survey Campaign Authentication 135

Keyhole.co

NOVEMBER 27, 2023

For the sheer size of their range, very few companies stand a chance in front of Samsung. The Samsung Group conglomerate has dozens of affiliate companies under its banner. Founded 54 years ago in South Korea, Samsung’s parent company goes decades back, with roots in Japanese-ruled Korea. million Samsung Mobile on Instagram: 1.4

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Curation Social Media Strategy Content 52

Firebelly

MARCH 11, 2010

The result was conversation, good food, laughs, andeveryone learned something new about one another. Conversations ranged from“what would be your ideal job?” Students that participated actively were invited to have lunchwith Professor Brian Benedict and Duncan at Firebelly client (of course) YATSon Massachusetts Ave. View an alternate.

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Conversation Paid Search SMS Class 100

Oktopost

JULY 15, 2020

Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The leads are better.

B2B 148

B2B LinkedIn Tips Marketing 148

ProBlogger

JUNE 20, 2017

If you’ve been blogging for awhile, you’re probably familiar with landing pages, and may have even used a few of them for different campaigns. Whether you’re trying to drive people to sign up for your mailing list, or to purchase a product/service you’re promoting, landing pages can help you achieve your conversion goals.

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Mobile Conversation eBook Consultant 53

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. Campaigns and content that works for one market often doesn’t resonate with another. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. Guest post by Charles Whiteman. They also need cultural fluency.

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Marketing Metadata Retail Airlines 100

Pixlee

MARCH 15, 2021

It refers to a full assessment of previous (and ongoing) email marketing efforts using various KPIs and determines what’s being done, what isn’t, and how to execute campaigns better. Conducting an email audit gives insights and answers specific questions that will help you get the most out of your campaigns. Company domain is used.

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Template Templates Embedding Metrics 83

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Try using prompts like: Create a three-month social media strategy for an organic snack company. The company is active on Twitter, Facebook, TikTok, and Instagram.

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Social Media HootSuite How To URL 140