Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. Check out these tips and trends on how peer to peer texting can be a true game-changer for your business. Screentime 2015-present.

Strategy 209

Strategy Marketing SMS Mobile 209

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another? Let’s dive in.

Strategy 123

Strategy Brands UGC Marketing 123

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. Social media platforms offer unparalleled reach and real-time interactions with your audience, while email marketing allows for personalized, direct communication. In addition, provide incentives for signing up.

Campaign 52

Campaign Social Media Marketing Metrics 52

Sprout Social

MAY 23, 2023

Social media work is about more than just creating on-trend posts. It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says.

Team 135

Team Social Media Management Skills Trends 135

Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand.

Strategy 131

Strategy Brands Hubspot Survey 131

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Recently, platforms have been dominated by short-form content centered around trending audio.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Comprehensive. With over 3.6

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. This way, marketing teams increase the impact of their social strategy and get back time to concentrate on developing winning campaigns.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

DECEMBER 6, 2023

It’s not just a trend—it’s a proven strategy. Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

SEPTEMBER 30, 2020

Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. What do people think about a certain topic or trend? Cultivate a brand community.

Twitter 141

Twitter Survey Trends Hashtag 141

Keyhole.co

FEBRUARY 8, 2024

This trend is expected to continue into 2024. Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. We’ll also share some insider tips on how to impress each generation to ensure your social media campaigns are consistent hits. Millennials (survey respondents ages 24-39). Be transparent and authentic.

Social Media 140

Social Media Survey Influencer Buy 140

Hootsuite

MAY 24, 2022

One ad was focused on community interactions , with the goal of driving more users to our profile. Our goal for these campaigns was the same: we wanted to see how leveraging our top-performing content could help us reach a wider audience and grow our community. Here’s a breakdown of each campaign. Campaign length: 3 days.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. In fact, surveys show that the majority of Facebook users follow at least six brands. Create a separate Facebook group and community page Your first task is to set up your Facebook business page.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers. Let’s dive in: 1.

Fashion 97

Fashion Influencer Ensembli Instagram 97

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Which campaigns were most successful?

Products 92

Products Team Focus Group Collaboration 92

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. And this trend is likely to continue. Doing so can build community and brand awareness. Then, dig in further. The result?

Examples 123

Examples Social Media Sentiment Influencer 123

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Better measurement of results: With a social media workflow in place, it is easier to measure the results of your campaigns. Copywriting: Writing captions or campaign slogans.

Template 134

Template Templates Social Media Tips 134

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. Ask yourself, does your plan still make sense, given the climate of today?

Strategy 143

Strategy Metrics Hubspot Retail 143

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Spot competitor campaigns as they launch.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

The Realtime Report

APRIL 26, 2018

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. To keep up with evolving market trends, make sure you take note of these foolproof tips. Send Out Email Surveys Or Polls.

How To 114

How To Survey Content management systems Patterns 114

Mindjumpers

FEBRUARY 21, 2014

With an increasingly amount of information retrieved from online channels, listening is indisputably an attribute which has the power to transform online chatter into insights on our target group’s opinion, current trends as well as their wants and needs. Here’s our guide on how to become the ultimate listener. Facebook Updates News Feed.

Engagement 226

Engagement Sample Samples Upcoming 226

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. Let them know about any promotional campaigns you’re running. If so, you’re in luck. It gives you legitimacy.

Instagram 117

Instagram HootSuite UGC Influencer 117

agora pulse

AUGUST 17, 2020

Or maybe you are going to start your very first social media campaign? How do my competitors respond to trends? What types of interactive content are they using ( polls , surveys, games, contests , etc.)? Survey your current customers regularly to get to know them better. What Is a Social Media Strategy?

Social Media 171

Social Media Strategy Marketing How To 171

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Stuart Weitzman. Under Armour.

Campaign 43

Campaign UGC Content Tourism 43

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

JANUARY 16, 2024

These nuggets can be collected as data to inform future campaigns of your own. Trend identification Stay ahead by identifying and adapting to industry trends emerging from social chatter. Being on the pulse of trending topics can position your brand as a thought leader. Social listening gives you answers.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

MAY 9, 2023

A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. An Instagram giveaway is a promotional campaign that helps brands and creators boost their engagement, following, reach, and more on the platform. Only ensure the winners agree on your brand reposting the pictures for marketing campaigns.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Sprout Social

AUGUST 11, 2020

From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. But sports teams on social media don’t trend or score engagement by accident. Highlighting team-related community events and news. What’s trending in sports and social media right now? pic.twitter.com/j4GPB7SSpq.

Sports 135

Sports Engagement Social Media How To 135

Ari Herzog

JULY 17, 2020

Work: Gartner suggests nine workplace trends that could change after the pandemic, such as humanizing employees. A recent survey of athletic directors indicates that 86% believe the future is bleak. And the argument is always that noise is the product of activity that brings money to a community. Lines to get in?

Sports 91

Sports Travel Library Education 91

Ari Herzog

JULY 17, 2020

Work: Gartner suggests nine workplace trends that could change after the pandemic, such as humanizing employees. A recent survey of athletic directors indicates that 86% believe the future is bleak. And the argument is always that noise is the product of activity that brings money to a community. Lines to get in?

Sports 91

Sports Travel Library Education 91

agora pulse

JANUARY 14, 2020

As the director of leading content marketing agency Contentworks , I have to stay on top of the latest trends. Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. Challenges are an essential feature of TikTok’s community and probably the best known of all the marketing techniques.

UGC 139

UGC Hashtag How To Meme 139