Kikolani

JANUARY 26, 2010

The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. He also gave an example of a powerful video campaign that charity : water used to illustrate the importance of clean drinking water. Social Media ROI. Measuring Social Media Influence.

ROI 114

ROI Social Media SEO Tips 114

Waxing UnLyrical

JULY 22, 2016

added by me) – a really practical way to identify and track the right markers for PR programs and campaigns. Identify a specific timeframe or phase of your program/campaign for which you are going to set up a supplementary measurement program – on your own time, if need be. So leave it be for now.

Metrics 100

Metrics URL Campaign Influencer 100

Sprout Social

JANUARY 26, 2023

Email campaigns are also an effective referral marketing strategy. That means adding social media sharing buttons, such as a “Share to Facebook” button, on your website, blog posts and email marketing campaigns. Plan your campaign With your goals in mind, it’s time to plan your referral marketing program.

Discount 125

Discount Marketing How To B2B 125

Hootsuite

NOVEMBER 28, 2022

Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. Subreddits serve as mini-communities within the site — like Facebook Groups, but public — and foster user interaction around common interests. What is Reddit?

Reddit 100

Reddit Brands Meme Forums 100

Pixlee

NOVEMBER 19, 2020

But this doesn’t mean you should put in all your marketing efforts into your email campaigns and completely write off social media. . For example, if we compare the ROI of the two platforms: . Email marketing has an average ROI of 4400% which means a return of $44 for every dollar spent. Integrate Customer Images and Reviews.

Social Media 52

Social Media UGC ROI Newsletter 52

Sprout Social

APRIL 26, 2023

According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it. That’s why we put together this guide so you can assess social media ROI based on your unique online presence once and for all.

ROI 98

ROI Social Media How To Metrics 98

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas! This prevents automated programs from posting comments.

Social Media 190

Social Media Paid Search Reputation SMS 190

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.

ROI 145

ROI Social Media Tools HootSuite 145

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. From tracking brand mentions to monitoring campaigns in real-time, Meltwater gives you a rundown of conversations about your brand on social media. But which social media monitoring tool is the best for your brand?

Tools 52

Tools Social Media Sentiment Price 52

Firebelly

FEBRUARY 26, 2010

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. Having trouble reading this image?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Sprout Social

SEPTEMBER 19, 2019

That’s where UTM tracking and URL shortening enter the picture. UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from. utm_campaign – Helps you track the specific campaign that resulted in the traffic. to save time creating unique UTMs for your campaigns.

URL 83

URL Social Media Marketing ROI 83

Jason Yormark

AUGUST 30, 2009

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. Tons of notes referenced throughout the book at the end to dive into when and if needed, most with URLs to the source If you haven’t seen the “trailer” for the book, it’s a must see.

Review 209

Review Case Study Postrank Study 209

Sprout Social

JUNE 6, 2016

This role is counted on to track campaigns, have effective marketing knowledge and thoroughly understand how to use social media management tools to engage, report and analyze social media data. Far too often businesses lump social media analyst into other roles like social media manager and community manager. They Show Their Work.

Social Media 40

Social Media Social Media Management Patterns Analytics 40

Sprout Social

OCTOBER 1, 2018

But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data. If you’re struggling with social ROI yourself, we totally get it. Why social media ROI matters.

ROI 66

ROI Social Media How To Analytics 66

Later

JULY 1, 2020

Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Claiming your website on Pinterest will add a verified symbol to the site URL on your profile. You could publish campaigns targeted around popular U.K. sales events, such as Boxing Day.

Analytics 67

Analytics Metrics Overview Trends 67

Sprout Social

MAY 8, 2019

Cross-posting your content to other social platforms is a no-brainer to get even more of an ROI out of your Instagram presence. Beyond your own hashtags, you should try to promote your Instagram using more general, community hashtags specific to your industry such as #6strings (music) or #unicornhair (beauty). See how that works?

Instagram 109

Instagram How To Hashtag Feed 109

Sprout Social

OCTOBER 1, 2018

But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data. If you’re struggling with social ROI yourself, we totally get it. Why Social Media ROI Matters.

ROI 43

ROI Social Media How To Campaign 43

Social Media Strategies Summit

NOVEMBER 18, 2022

Pick the most relevant URL. You only get to choose one clickable URL in your profile, so make it count. Your homepage is always a safe bet, but if you’re running a campaign, consider linking to a dedicated landing page instead. And by “short,” we mean no longer than 80 characters. If you have a (brief) brand slogan, add it here.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Keyhole.co

JANUARY 19, 2024

Niche communities As TikTok continues to gain popularity, niche communities are emerging, bringing together users with similar interests and shared experiences. These communities have allowed people to connect with like-minded individuals, share knowledge, and create content specific to their interests.

Trends 59

Trends Hashtag Fashion Energy 59

Keyhole.co

NOVEMBER 22, 2023

This article will equip marketers with the knowledge and skills necessary to leverage this powerful platform for successful marketing campaigns. Create a username Choose a unique username (also called a vanity URL) for your page, making sharing your page’s link easier. It should be concise and relevant to your brand.

Brands 52

Brands Facebook Marketing Advertising 52

Visually SM

JULY 27, 2020

Listening and insights tools provide intelligence into the quality of a social audience, crossover between different communities, and combines content with relationship analysis. It’s social marketing tools provide the ability to segment audiences for campaigns. Pricing: Free. Social Flow. Every strategy must rely on it.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 132

Data Social Media Metrics Analytics 132

Convince & Convert

APRIL 1, 2010

And perhaps most inexcusably, they haven’t even gotten a Facebook URL, and now facebook.com/timberwolves and facebook.com/twolves have been poached. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. Why isn’t the Manifesto it’s own tab? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Are We Too Worried with Finding the ROI of Social Media? It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Keyhole.co

OCTOBER 26, 2022

Is your business seeing any social media ROI ? By monitoring your top influencers, it will help you know who to reach out to when creating effective marketing campaigns. Monitor your response rate and time on your social media profiles to determine whether you need a community manager in order to improve on this metric.

Metrics 98

Metrics Social Media Tools Sentiment 98

Keyhole.co

NOVEMBER 19, 2020

That is, what is being said about your brand, your campaign, your competitors, your product, tending topics, etc. Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI. Plus, Keyhole helps you easily compare your brand accounts and campaigns against that of major competitors.

Tools 98

Tools Social Media Sentiment Price 98

Sprout Social

DECEMBER 20, 2023

Proven ROI Proving social media ROI is a key success indicator that social teams must demonstrate. A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. It also happens to be the most difficult.

HootSuite 109

HootSuite Brands Price Collaboration 109

Hootsuite

MARCH 2, 2021

Pinterest analytics tools let you pinpoint where your campaigns stick. Conversion Insights to track paid campaigns. What it measures: The total number of clicks to the destination URL in your Pin. Use this filter to draw inspiration, connect with your community and find potential collaborators. Source: Pinterest.

Analytics 145

Analytics Tools HootSuite Tips 145

agora pulse

JUNE 3, 2020

By saving and commenting on popular Pins, you can cultivate a community and forge relationships with influencers and other key figures. Pins include an image or a video, a title, a description, and a URL. Landing pages: Every Pin includes a link to an external URL, such as a blog post or a product page. Highlight your brand.

Social Media Management 121

Social Media Management Social Media Analytics Hashtag 121

agora pulse

JUNE 3, 2020

By saving and commenting on popular Pins, you can cultivate a community and forge relationships with influencers and other key figures. Pins include an image or a video, a title, a description, and a URL. Landing pages: Every Pin includes a link to an external URL, such as a blog post or a product page. Highlight your brand.

Social Media Management 116

Social Media Management Social Media Analytics Hashtag 116

Rebekah Radice

FEBRUARY 22, 2016

In fact, creating campaigns in Google analytics is easier than you think. For example, use a tracking URL to track clicks from a specific tab on your Facebook page to your website. Here’s how you do this: Add the URL to your Facebook cover, Call to Action button, a post or anywhere else you’re adding links.

Data 114

Data Social Media How To URL 114

Keyhole.co

APRIL 26, 2023

Is your business seeing any social media ROI ? Monitoring your top influencers, it will help you know who to reach out to when creating effective marketing campaigns. Monitor your response rate and time on your social media profiles to determine whether you need a community manager in order to improve on this metric.

Metrics 52

Metrics Social Media Tools Sentiment 52

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. After all, Facebook could eat the web.

Facebook 279

Facebook How To Marketing URL 279

agora pulse

APRIL 18, 2019

From crafting campaigns and creating on-brand content to sharing tweets and monitoring engagement, you’ve made a plan and stuck to it. Just type the URL, and the Agorapulse bulk publisher will input post titles and links for you, saving you even more time. You can maintain control over complex social campaigns.

Publishing 86

Publishing Hashtag Social Media Management Campaign 86

Hootsuite

JULY 17, 2023

Social media tools can help you create and schedule content, monitor online conversations, create ad campaigns, and analyze your data — but that’s not all. Helps you prove ROI Social media has proven itself as a critical component of any marketing strategy. What should you look for in a good social media tool?

Social Media 70

Social Media Tools HootSuite Price 70

Sprout Social

MARCH 4, 2020

Engagement from your community? Get your customers and community talking. Set up tracking and analytics to assess your ROI from social media. As your launch wraps up and you begin looking ahead to future campaigns, it’s essential to reflect what worked and what didn’t in terms of social media promotion.

Products 124

Products Social Media How To Hashtag 124

Keyhole.co

MAY 19, 2022

According to SproutSocial, 63% of marketers are expected to discuss social media ROI with their bosses to justify the spending on marketing and social media. However, measuring the ROI of social media remains elusive for many marketers. Can you measure the impact of your brand’s social media presence on your business? Supermetrics.

Report 59

Report Social Media Tools Price 59