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Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. Guest Post by Rebekah Iliff. Yes, we did that.).

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What Is Digital PR & How Does It Improve SEO?

The Realtime Report

Online press releases are distributed to gain high-quality backlinks, social media mentions, and enhance Search Engine Optimization (SEO). A well-designed local SEO digital PR approach for businesses will focus on getting your company mentioned in websites that cover your local community. What Is Digital PR & How.

SEO 185
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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger. Image source.

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How brands can collaborate with Black creators in 2023

Sprout Social

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. In September 2021, they launched their social-first community initiative: Scene In Black.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. And in 2011, there were seven blog posts on the campaign that had been tracked. The project. And I’m really glad I did. The objectives. write their own blog post to promote IWD 2012.

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Changing Trends in Social Media Can Influence Your Business Model (part II)

Mindjumpers

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. This post explains the process of changing trends and how it actually influences business model. Communication outshines campaining. Community building- The impact of group communication.

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Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .