Likeable

JULY 23, 2020

Take a look at these brands that are taking a stand against racism through social media campaigns that are both innovative and genuine, and the lessons you can learn from them. PassTheMic is Groupon’s effort to transform its social media platform into an amplifier of prominent voices in Black communities. VSCO: Black Joy Matters.

Social Media 85

Social Media Crowdsourcing Brands Press Release 85

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? Ability to crowdsource. It’s Corn – Tariq & The Gregory Brothers & Recess Therapy.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Share this on Facebook. Tweet This! Share this on Linkedin. Share this on del.icio.us.

Campaign 213

Campaign Social Media StumbleUpon Digg 213

Rebekah Radice

JUNE 8, 2017

Running a successful Facebook contest for your business doesn’t happen by luck. A well thought-out Facebook contest can help you: Increase engagement. If you want to run your best Facebook contest, here’s your guide! How to Run a Successful Facebook Contest for Your Business. Product development crowdsourcing.

Crowdsourcing 60

Crowdsourcing Facebook How To iPad 60

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. And, your Instagram eCommerce business can integrate with your Facebook ads and Pages for even more reach. Let them know about any promotional campaigns you’re running.

Instagram 117

Instagram HootSuite UGC Influencer 117

Buzz Marketing for Technology

OCTOBER 16, 2008

We launched a contest on Facebook to gather the 'wisdom of the crowd' on how businesses can become more environmentally conscious in their operations. Facebook users can contribute their ideas and pass them along to their friends and the larger Facebook community to vote on by Nov. And yes, the winner gets a green prize!)

Crowdsourcing 100

Crowdsourcing Facebook Course Campaign 100

Laurel Papworth

JUNE 14, 2011

Iceland have turned to social media to ask the population to crowdsource writing Iceland’s new constitution. Compare to Australia’s Future of Melbourne wiki or New Zealand crowdsourcing their Police Act. HOWEVER and it’s a big however, according to my 7 Steps of Social Media Engagement, these look very campaign based.

Gov 2.0 93

Gov 2.0 Crowdsourcing Ustream Facebook 93

Twist Image

AUGUST 10, 2012

Does it mean that newer components like community management, engaging influencers, building social capital with customers, and engaging with consumers in more collaborative ways (the four core pillars that Lee argues have put the death knell on traditional marketing) hasn't changed the game? community management. community manager.

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Convince & Convert

DECEMBER 5, 2013

While there were many great examples of content throughout the month, Movember’s Moscars crowdsourced video contest and i.d.e.a’s wacky puppet named Harry Mustachio truly bring to life how this charitable movement is generating amazing visual content. Did you see any great Movember campaigns or extraordinary moustache art?

Case Study 138

Case Study Study Sysomos Crowdsourcing 138

Laurel Papworth

MAY 17, 2010

Facebook keeps changing around what is private and what is public in the default settings. What will take Facebook’s place as the most secure, most protected, most private of sharing spaces online? The New York Times had an interview with Facebook’s public policy executive, Elliot Schrage. I kid you not.

Privacy 86

Privacy Diagrams Facebook Crowdsourcing 86

Rebekah Radice

JULY 5, 2018

For example, they opted in after clicking through from a tweet about Facebook Ads. Crowdsourcing and gaining instant feedback from your social media followers gives you invaluable insight into what they want, need, and will eventually buy. Once they’re on your email list, you can nurture that relationship over time.

Products 120

Products Social Media Affiliate marketing How To 120

Techipedia: Tamar Weinberg

AUGUST 2, 2011

If you sell something online, you can actually tie Facebook, Twitter and LinkedIn activity to revenue. I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. Pretty nifty. So, they invest ad money against it.

Tools 277

Tools Tips Marketing Social Media 277

Sprout Social

OCTOBER 23, 2019

There are plenty of marketing tactics that companies use to improve brand loyalty, including providing stellar customer service, rewards programs, having a strong brand story, community building and more. GoPro capitalized on its loyal fans by launching numerous social media marketing campaigns comprised solely of user-generated content.

Loyalty 88

Loyalty Brands How To Discount 88

Convince & Convert

JULY 7, 2014

Then, based on that data, Captora automatically creates new campaigns (including landing pages and other Web copy); and/or changes existing campaigns. Captora.com CloudPeeps – Remote Community Management My newest investment, CloudPeeps (I think) is the right idea at the right time. It’s a game-changer for B2B.

Startup 168

Startup Crowdsourcing Badge B2B 168

Rebekah Radice

JULY 5, 2018

For example, they opted in after clicking through from a tweet about Facebook Ads. Crowdsourcing and gaining instant feedback from your social media followers gives you invaluable insight into what they want, need, and will eventually buy. Once they’re on your email list, you can nurture that relationship over time.

Products 60

Products Social Media Affiliate marketing How To 60

The Realtime Report

NOVEMBER 27, 2012

We recently ran a post covering the Facebook-powered sock insurance program from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie and the Nauseating Holiday Pants. Here’s a best of collection on the brand’s Facebook page. Your Brand is a Platform.

Brands 192

Brands Organization Hosting How To 192

Mindjumpers

SEPTEMBER 11, 2012

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. The “Do Us a Flavor” Campaign. “ What can you learn from Lay’s “Do Us a Flavor” campaign?

Crowdsourcing 190

Crowdsourcing Brands Tourism Campaign 190

ProBlogger

NOVEMBER 6, 2015

How to Create a Fan Content Campaign in 7 Easy Steps // Social Media Examiner. Crowdsourced content can work really well – from fostering a sense of community to giving readers more ownership over the content of yours they’ve come to love. 10 Things I’ve Learned While Learning Facebook Ads // Moz.

HootSuite 20

HootSuite Crowdsourcing Reddit Google 20

Laurel Papworth

FEBRUARY 12, 2012

How does one build a community that will give money to a project? Kickstarter is an online community where you put up your project that you need funding, in this case to make a new dock for the iPhone. The community then decides to put money in, if the project is worth it. Here are some steps to look at. Monitor them.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Bare Feet Studios

JANUARY 24, 2012

Online Donation Campaign: HILT has secured a matching donor. Like HILT on Facebook and share your stories of Hawaii. Recommend them and help build their community. I am blogging here to enlist you, dear reader , in our activities and to create an additional central clearinghouse for all of the social media assets being created!

Social Media 100

Social Media Hosting Buy Flickr 100

Hootsuite

MARCH 30, 2020

For example, the government of India developed a Facebook Messenger chatbot. Follow the latest authentic news, expert information, official updates and MythBusters on #IndiaFightsCorona at ‘MyGov Corona Helpdesk Chatbot’ on Facebook. It tracks public health threats through data points including crowdsourcing.

Social Media 145

Social Media How To Exercises Guidelines 145

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 138

CSR Social Media Strategy Consultant 138

Sprout Social

APRIL 17, 2017

Hashtags make tracking campaigns much easier, and gives you more accurate results. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Tactics like this are great for community building. Sprout Social.

Hashtag 111

Hashtag Analytics Fashion Campaign 111

Buffer Social

MAY 13, 2019

There are so many social networks to choose from today : Instagram, Facebook, Twitter, LinkedIn, Pinterest. If you were to look at a chart of the online communities of the greatest size and reach, how do you think that chart might look? There’s another community that is right on the heels of these social media giants.

Platform 75

Platform Brands Social Networking Instagram 75

Laurel Papworth

DECEMBER 11, 2013

But given that my social media day job is putting together these types of campaigns to emotionally manipulate you into buying an idea, I know how to get enough people behind this to give Gov a taste of the revolution that currently occurring on the streets and in the Twittersphere and that they seem oblivious to. Create a storify.

Crowdsourcing 111

Crowdsourcing Storify How To Curation 111

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. I got sucked into HOURS of consulting to show him the basics of Facebook (he was a tech luddite) and he argued with me for much of it.

Products 267

Products Consultant Price Social Media 267

Later

MAY 28, 2020

June is Pride Month, which means collective voices from across the globe are coming together to support and honor our LGBTQIA+ community. Plus, with COVID-19 and social distancing measures in place this year, supporting Pride virtually and creating a safe community space on social media is more important than ever.

Campaign 60

Campaign Social Media How To Instagram 60

Webbiquity SMM

JUNE 6, 2011

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Follow Michael on Twitter @BrennerMichael and Facebook.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Sprout Social

MAY 31, 2022

Facebook facilitates catch-ups for old friends. The more natural the connection is, the more authentic consumers perceive the campaign. They can also separate communities from their culture. These encouraging posts inspire others to take action by showing how it’s been done before while highlighting a key community member.

Activities 95

Activities Social Media Transportation Education 95

Hootsuite

MARCH 23, 2020

Here are three ways organizations can adjust their business and communications strategies to stay connected and demonstrate leadership in the chaotic months ahead. Use social to protect human connection, including an increased use of Facebook Groups, social video (especially on TikTok) livestreaming, and 1:1 messaging.

Health Care 145

Health Care HootSuite Organization Instagram 145

Hootsuite

OCTOBER 15, 2020

Automatic captioning is available on Facebook Live and Instagram IGTV. Data from Facebook shows that branded content designed for sound off was rated as having 48% more relevance, 38% more brand interest. Internal tests at Facebook found that video ads that include captions see a 12% increase in view time on average.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Later

DECEMBER 5, 2018

This just goes to show how important branded hashtags are for spreading the word about your products and building a community around your business. With Facebook and even YouTube joining the vertical video club , clearly the format isn’t going away anytime soon. Trending on Instagram in 2018. 1: Shopping on Instagram Goes Global.

Trends 60

Trends Instagram Review API 60

Buffer Social

SEPTEMBER 8, 2016

Check Facebook for interesting stories. Curate from curators – newsletters, communities, etc. Curate from curators – newsletters, communities, etc. They browse communities where stories are gathered and upvoted — crowdsourced curation, more or less. Check your newsletters for interesting stories.

Curation 40

Curation Influencer Content Newsletter 40

Hootsuite

MARCH 31, 2020

The AMA concept began on Reddit, but AMAs are now popping up in other social settings, like webinars, Facebook Live, or Instagram Stories. Learn more: How the Facebook Algorithm Works. Learn more : The Beginner’s Guide to Facebook Analytics. Learn more: The Facebook Boost Post Button: How to Use it and Get Results.

List 145

List Social Media HootSuite URL 145

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. 8 brand personalities Facebook and Twitter users hate by iMedia Connection. You need help from the power users in that community.

Social Media 200

Social Media Tools Strategy Tips 200

Kikolani

SEPTEMBER 17, 2013

And I’m also assuming you don’t have a massive budget to run an advertising campaign. Andrea Vahl is the co-author of Facebook Marketing All-in-One for Dummies and co-founder of the Social Media Manager School. The content then gets published to my Twitter account as well as Facebook page. Time your email delivery.

Tips 168

Tips Influencer Blogger LinkedIn 168