| | Campaign + Communities + Facebook |
| Page 1 of 15 | Previous | Next | SOCIALFISH APRIL 13, 2011 How To Get Results From Your Blogger Outreach Campaign This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. Our goal for this part of the campaign was 30 blog posts. There we three factors that contributed to the overwhelming success of this campaign: Inspire participation with incentive – Bloggers get approached all the time to blog about a product or cause. | THE REALTIME REPORT SEPTEMBER 25, 2012 Volvo Launches Pinterest Account With #VolvoJoyride Campaign Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. Volvo also looked to design and lifestyle blogger Victoria Smith to help promote the campaign, by making her own Volvo Joyride board and YouTube video to share with her over 473,000 followers on Pinterest. Another reason to focus on Pinterest for this campaign? ”Users | | | | | | | BRASS TACK THINKING OCTOBER 18, 2010 Successful Social Media is More Than A Campaign video campaign. clever Facebook contest. Facebook. Adding a social sharing component to your campaigns and content is a good thing. If the proper intent doesn’t live behind the campaign effort and there aren’t more pieces being put in place to make the entire approach to business more socially-minded, it’s just a clever campaign. Twitter. | WAXING UNLYRICAL DECEMBER 20, 2012 How To Grow Your Facebook Community This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner. Image via niallkennedy on Flickr, CC 2.0. | MINDJUMPERS NOVEMBER 7, 2012 Branding: When Political Campaigns Turn to Social Media Though emotional touch points and indiscreet bullying of the opponent have always been natural parts of any branding game, this election once and for all showed the importance of social media as a campaigning tool in political branding and communication. Not surprisingly, when looking at the two campaigns, Twitter and Facebook have been the top 2 social networks applied in both camps. | MINDJUMPERS JUNE 22, 2012 Skittles: Having the Blues Can Cause Huge Facebook Fan Involvement Browsing through the shortlist of amazing cases in the category “Best Consumer Engagement”, I found a Bronze Lion awarded campaign by TBWA London – Skittles Blue. Skittles, with a Facebook page of more than 2.5 million fans at the start of the campaign, saw a demand for a blue coloured Skittle. The campaign hyped the launch of the blue Skittle enormously. Solution. | | | | | | | | | -
SOCIALFISH | TUESDAY, FEBRUARY 22, 2011 Open Community Case Study – Food Bank We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: Food Bank of Central & Eastern North Carolina. Site visitors can also send e-cards, request bumper stickers or create and manage their own virtual fund-raising campaigns, for example, to celebrate a birthday. Facebook. MORE >> -
WAXING UNLYRICAL | TUESDAY, JANUARY 8, 2013 Facebook: Improving Employee Communications? Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Today, though, Facebook isn’t so much about friends, family or clients who are trying to connect with today’s generation. Listen, engage and act is the mantra for successful campaigns, successful leaders and successful organizations! What do you think: will Facebook ever successfully bridge the gap between employers and employees? MORE >> -
MINDJUMPERS | FRIDAY, SEPTEMBER 14, 2012 Create Brand Value Through Local Community Management The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. According to the Facebook IQ 2012 report , 41% of international brands maintain at least one local country page. Local campaigning means business revenue. Leverage content in real time. MORE >> -
WAXING UNLYRICAL | THURSDAY, OCTOBER 18, 2012 What PR Pros Can Learn From Social Good Campaigns Having been part of the WUL network for a couple years now, I can fully say that this community is no stranger to social good and giving back. Moving forward, it’s important for communications professionals to look at social good organizations and campaigns as case studies and examples in how to build community and vocal support for their own organizations. As I’ve experienced, understanding the community that is built through social good and how it can be activated is essential for any communicator. What PR Pros Can Learn From Social Good Campaigns. MORE >> -
GAURAVONOMICS | THURSDAY, OCTOBER 7, 2010 18 Social Media Use Cases: Conversation, Campaign and Community. Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « How to Design Social Games That Are Easy to Learn (Accessible) But Difficult to Master (Challenging)? Simple Framework to Measure the Effectiveness of Social Media Programs » 18 Social Media Use Cases: Conversation, Campaign and Community Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Sales: Referral or loyalty campaign. MORE >> -
- Australia Toyota Yaris social media campaign Downfall LAUREL PAPWORTH | SATURDAY, NOVEMBER 7, 2009
- Succesful Facebook Campaign by Corona Light MINDJUMPERS | WEDNESDAY, OCTOBER 20, 2010
- How to use Facebook ads DREW'S MARKETING MINUTE | WEDNESDAY, OCTOBER 12, 2011
- How non-profits use Facebook to build awareness, community and fundraising SIMON MAINWARING | WEDNESDAY, JUNE 8, 2011
- Editorial Planning for Facebook Marketing MINDJUMPERS | WEDNESDAY, MARCH 7, 2012
- Facebook Now Has 235 Million Monthly Gamers: Time to Start Gamifying Your Social Marketing Campaign? MINDJUMPERS | THURSDAY, AUGUST 16, 2012
- Interview with Community Manager: Shruti Shah Goradia SOCIAL MEDIA CITIZENS | MONDAY, OCTOBER 10, 2011
- Facebook is Friends and Google+ Business JEFF KORHAN | SUNDAY, JUNE 10, 2012
- Strength of Community Supersedes Influence GEOFF LIVINGSTON | WEDNESDAY, JANUARY 12, 2011
- Top 5 Facebook Promotion Types HARP SOCIAL | WEDNESDAY, OCTOBER 6, 2010
- How To Humanise Campaigns SCOTT GOULD | TUESDAY, OCTOBER 19, 2010
- 12 Tips to Organize and Run a Tweetathon WAXING UNLYRICAL | WEDNESDAY, JANUARY 11, 2012
- How to Measure Your Social Media ROI [Infographic] MINDJUMPERS | MONDAY, SEPTEMBER 19, 2011
- 5 Community Management Tips on Community Manager Appreciation Day #CMAD WAXING UNLYRICAL | MONDAY, JANUARY 28, 2013
- 45 Ways to Get New Facebook Likers (formerly known as Fans) GRANDMA MARY SHOW | THURSDAY, DECEMBER 23, 2010
- Interview with Community Manager: Emma Gannon SOCIAL MEDIA CITIZENS | TUESDAY, SEPTEMBER 6, 2011
- 8 ways to deal with negative comments in online communities LAUREL PAPWORTH | TUESDAY, APRIL 26, 2011
- Social media case study: Cadbury spots v stripes campaign FRESHNETWORKS | THURSDAY, AUGUST 12, 2010
- 5 Best Practices for a Successful QR code Marketing Campaign JEFF KORHAN | MONDAY, SEPTEMBER 12, 2011
- How to Create Engagement Through Facebook Timeline MINDJUMPERS | THURSDAY, APRIL 19, 2012
- 5 Social Approaches Misleading Called Communities FEVER BEE | MONDAY, AUGUST 22, 2011
- Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic THE REALTIME REPORT | FRIDAY, JULY 6, 2012
- How to Use Facebook for Business and Marketing TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, MAY 5, 2010
- Measuring Facebook Fan Engagement Beyond the Like CONVINCE & CONVERT | THURSDAY, JUNE 23, 2011
- How To Build An Online Community: The Ultimate List Of Resources (2013) FEVER BEE | TUESDAY, FEBRUARY 26, 2013
- Four Reasons Your Social Media Marketing Campaign Sucks DAVE FLEET | TUESDAY, MAY 25, 2010
- The Power of Facebook Advertising [Infographic] MINDJUMPERS | TUESDAY, SEPTEMBER 4, 2012
- Facebook Marketing: Now Available! | Justin Levy JUSTIN LEVY | WEDNESDAY, JUNE 23, 2010
- Einstein Bagels and their Facebook Campaign | Spin Sucks SPIN SUCKS | TUESDAY, AUGUST 17, 2010
- Six Surefire Ways to Increase Your Facebook Like Count COLIN ALSHEIMER | TUESDAY, SEPTEMBER 20, 2011
- Six Surefire Ways to Increase Your Facebook Like Count COLIN ALSHEIMER | TUESDAY, SEPTEMBER 20, 2011
- Key Tips for Effective Community Management SOSHABLE | THURSDAY, FEBRUARY 14, 2013
- 10 Community Manager Responsibilities that Don't Involve Twitter. TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, MARCH 17, 2010
- 6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research) THE REALTIME REPORT | MONDAY, AUGUST 6, 2012
- Brands must be community celebrants, not celebrities SIMON MAINWARING | MONDAY, JANUARY 10, 2011
- Facebook Removal of Fanpages. Community Pages. LAUREL PAPWORTH | THURSDAY, APRIL 8, 2010
- 10 Facebook Tips Every B2B Marketer Should Know PWB MARKETING BLOG | TUESDAY, OCTOBER 18, 2011
- Building a Facebook Presence SPIN SUCKS | WEDNESDAY, OCTOBER 20, 2010
- How To Use Facebook For Marketing MINDJUMPERS | TUESDAY, MAY 3, 2011
- 10 Things to Consider As You Move to Google+ SPIN SUCKS | TUESDAY, JULY 5, 2011
- Why the Intern Shouldn’t Run Your Social Media Campaign ENGAGE | MONDAY, JULY 18, 2011
- How top brands build effective online communities: Part 1 SIMON MAINWARING | TUESDAY, SEPTEMBER 8, 2009
- Facebook Business Page Management LAUREL PAPWORTH | SUNDAY, AUGUST 12, 2012
- Why have a Facebook shop? FRESHNETWORKS | TUESDAY, JANUARY 25, 2011
- 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) WEBBIQUITY SMM | THURSDAY, AUGUST 26, 2010
- How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, JUNE 16, 2010
- Social Media is not a campaign it’s a commitment! BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 2, 2010
- Building Community with MarketMeSuite SPIN SUCKS | WEDNESDAY, OCTOBER 19, 2011
- An Open Letter to Facebook TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, APRIL 28, 2010
- Use a Facebook Campaign to Find New Fans PROBLOGGER | THURSDAY, MARCH 24, 2011
- Social CRM Use Case 4: Conference social media campaigns to increase outreach and lead generation SOCIALFISH | THURSDAY, NOVEMBER 17, 2011
- Twitter and Facebook ROI DREW'S MARKETING MINUTE | SUNDAY, JULY 8, 2012
- Indiana AIDS Fund’s #knowpositive Campaign: Social Media For Good FIREBELLY | WEDNESDAY, NOVEMBER 30, 2011
- The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities CONVINCE & CONVERT | TUESDAY, MAY 8, 2012
- Old Spice: Successful Social Media Campaign MINDJUMPERS | THURSDAY, JULY 15, 2010
- The Economist on Social Networking FRESHNETWORKS | SATURDAY, JANUARY 30, 2010
- Interview with Community Manager: Will Long SOCIAL MEDIA CITIZENS | THURSDAY, FEBRUARY 9, 2012
- The #1 oversight in social media community building SIMON MAINWARING | WEDNESDAY, AUGUST 22, 2012
- 12 Random Acts of Social Media Kindness Campaigns: World Kindness Week 2012 RAK LAUREL PAPWORTH | THURSDAY, OCTOBER 25, 2012
- Facebook’s Mark Zuckerberg Among Most Generous Donors 2012 QUICK ONLINE TIPS | TUESDAY, FEBRUARY 12, 2013
- A “Like” By Fans Is No Longer Enough! MINDJUMPERS | WEDNESDAY, OCTOBER 12, 2011
- Is Facebook building the new community-driven question-and-answer. SOCIAL MEDIA CITIZENS | TUESDAY, JUNE 15, 2010
- Tips to Become Better Integrated in Your Niche Community ONE SOCIAL MEDIA | MONDAY, APRIL 8, 2013
- The 9 Deadly Sins of Facebook Pages and Their Administrators JUSTIN LEVY | MONDAY, MAY 30, 2011
- 4 Reasons Your Facebook Fan Stopped Liking You ENGAGE | TUESDAY, SEPTEMBER 20, 2011
- 5 Ways To Increase Your Facebook Fan Base MINDJUMPERS | WEDNESDAY, JULY 6, 2011
- 5 Great Social Media Initiatives in 2010 MINDJUMPERS | WEDNESDAY, DECEMBER 29, 2010
- The Latest Changes to Facebook Insights Explained SOSHABLE | MONDAY, NOVEMBER 21, 2011
- Consumers use social media to tell brands: “We want to help” (Part 2) SIMON MAINWARING | WEDNESDAY, OCTOBER 10, 2012
- 8 Tips for Using Social Media for Political Campaigns ALMOST SAVVY | THURSDAY, JUNE 16, 2011
- Social Media Campaign: Saw7 and Hoyts LAUREL PAPWORTH | WEDNESDAY, OCTOBER 20, 2010
- Eleven Ways Facebook Page Timelines Change Your Content Strategy SOCIALFISH | TUESDAY, MARCH 20, 2012
- Interview with Community Manager: Ida Vega Santana from Sony Iberia SOCIAL MEDIA CITIZENS | FRIDAY, MARCH 11, 2011
- The Importance of Social Media in a Successful Marketing Campaign KIKOLANI | MONDAY, JULY 30, 2012
- Tweet This! Top Tips Behind Successful Social Media Campaigns SOCIALNOMICS | TUESDAY, NOVEMBER 20, 2012
- Walmart Fighting Hunger Campaign Is A PR Mess SPIN SUCKS | TUESDAY, JANUARY 11, 2011
- Interview with Community Manager: Helen Lynch from Yell.com SOCIAL MEDIA CITIZENS | THURSDAY, MAY 5, 2011
- Tips for Using Facebook Fan Pages SOCIALIZED | SATURDAY, OCTOBER 24, 2009
- Use Instagram to Create Visual Engagement MINDJUMPERS | TUESDAY, JUNE 5, 2012
- Vanns Community Manager Update: I Turned The Opportunity Down JASON YORMARK | MONDAY, SEPTEMBER 14, 2009
- Smear Tactics: Great for BBQ, but PR? Not So Much WAXING UNLYRICAL | FRIDAY, MAY 13, 2011
- Social media as a crisis management tool FRESHNETWORKS | MONDAY, DECEMBER 21, 2009
- Why use a social media agency to represent your brand online (at least in the short term) FRESHNETWORKS | TUESDAY, APRIL 13, 2010
- This Year’s Anti-X-Factor Campaign. Will It Work? SCOTT GOULD | MONDAY, DECEMBER 13, 2010
- Why I LIKE (and Use) Facebook “Like” Ad Campaigns KYLE LACY | TUESDAY, APRIL 16, 2013
- Facebook: Bans 20,000 young children daily LAUREL PAPWORTH | TUESDAY, MARCH 22, 2011
- Luxury Marketing: Lexus Promotes High-End Model With Facebook Contest THE REALTIME REPORT | FRIDAY, AUGUST 10, 2012
- Facebook Contest Engages Small Business JEFF KORHAN | FRIDAY, JANUARY 20, 2012
- Will PR Agencies Suffer the Campaign Mindset? PR AT SUNRISE | TUESDAY, JANUARY 18, 2011
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