Trending Sources

5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Recently implemented by REI’s #OptOutside campaign, the Marketing-By-Not-Marketing Approach is essentially advertising how a brand isn’t participating in Black Friday so they can stand out from the crowd. The Sweepstakes Approach.

22 PR Tools From the #PRstack Community

Spin Sucks

In the past 12 months, the #PRstack community has  created an app that has characterized more than 250 third-party tools. It has published 48 how-to guides written by more than 35 community members covering different areas of the public relations workflow. lively community has developed and grown on  Facebook  and  Twitter. The 22 PR Tools From the #PRstack Community.

Tools 92

Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 1. ” (Be warned: this is a LONG post… but if it’s the only one you read from this round-up, it’ll be worth it.). 2.  4 Components Of The Best Social Media Campaigns.

Why the Future of Social Community is Omni-Social

Convince & Convert

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.

How to Bring Humor to Community Management

Convince & Convert

I’ve said it before, and I’ll say it again:  Community managers have a challenging job. So, why not let them have a little fun? A new extension of Ikea Singapore’s “ Improve Your Private Life ” campaign does just that. Community managers are uniquely positioned to look at how fans respond to humor on a daily basis and test different types of responses (highlight to tweet).

8 Tips for Using Social Media for Political Campaigns

Almost Savvy

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. First a note to the candidates: You have my deepest respect and admiration for being willing to step up and commit to helping our community, state, school board, water district, transportation or other sort of infrastructure management body.

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Here! 3.  Silly, But….

Facebook Creative Hub Opens Its Doors

SocialTimes Facebook

The Facebook Creative Hub  that the social network announced at the Cannes Lions International Festival of Creativity  in June is now available to “the entire global advertising and marketing community.”. Facebook said in a Facebook for Business post  that it has been testing Facebook Creative Hub with more than 30 agencies since announcing it at Cannes Lions.

How To Get Results From Your Blogger Outreach Campaign

SocialFish

This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. Our goal for this part of the campaign was 30 blog posts. There we three factors that contributed to the overwhelming success of this campaign: Inspire participation with incentive – Bloggers get approached all the time to blog about a product or cause.

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is. As community managers, it’s our job to manage a brand’s online (and offline) presence. It’s fairly natural to assume that as the leader, you are building and growing a “community.” After

Building Community with MarketMeSuite

Spin Sucks

spent some time getting to know some of the features and experimenting with it for Spin Sucks Pro as a tool to help build community. Like Hootsuite and Tweetdeck , it allows you to manage all of your social media accounts from Twitter, Facebook, and LinkedIn. If we break it down in terms of building community, it would look something like this: Listen. That’s right!

How To Grow Your Facebook Community

Waxing UnLyrical

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner. Image via niallkennedy on Flickr, CC 2.0.

Facebook Announces Crisis Response, Charitable Giving Tools at Social Good Forum

SocialTimes Facebook

Facebook used its Social Good Forum in New York Thursday to introduce several tools for its users in the areas of crisis response and charitable giving. Facebook introduced Safety Check  in October 2014 as a way for users in areas experiencing natural disasters or other crisis situations to let their friends and families know they are safe. Community Help. Fundraisers.

Open Community Case Study – Food Bank

SocialFish

Community: Food Bank of Central & Eastern North Carolina. She’s done a great job using social media to create a very supportive community of donors and fans, so I immediately thought of them when planning the first case study for Open Community. Jen and her Wilmington-based colleague, Jen Caslin, have been adopted by their local “plugged in” social media communities.

Interview with Community Manager: Emma Gannon

Social Media Citizens

Emma Gannon is currently a global  community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. The best resources can be found by looking simply around online and seeing what other brands are doing with their communities. It should always be organic).

Volvo Launches Pinterest Account With #VolvoJoyride Campaign

The Realtime Report

Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. Volvo also looked to design and lifestyle blogger Victoria Smith to help promote the campaign, by making her own Volvo Joyride board and YouTube video to share with her over 473,000 followers on Pinterest. Another reason to focus on Pinterest for this campaign? ”Users

How Much Do You Know About Your Consumers’ Cultural Communities?

Convince & Convert

Social media engagement and community building is such an important piece of growing consumer advocacy. When limited to a certain number of characters, hashtags and emojis give your Tweet, Instagram, or Facebook post emotion, just like using inflection to convey emotion in conversation. There are many different cultural communities who use Periscope’s live streaming service.

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing  now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?

Video 59

Unlock Facebook’s Secret Blueprint for Successful Facebook Pages

Peg Fitzpatrick

Facebook Page management is one of the most challenging social media tasks due to the complexity of the Facebook algorithm and the amount of competition in the News Feed. In this post, I’m going to examine successful Facebook Pages and see what makes them work so well as well as show you Facebook’s own blueprint. Now for Facebook’s Secret Blueprint !

UGC 43

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers.

Interview with Community Manager: Ben Bateman from Square Enix

Social Media Citizens

Ben Bateman is community manager from Square Enix. Currently Community Manager for Codemasters, supporting all boxed titles including DiRT 3, Operation Flashpoint Red River, F1 2011, and Bodycount. admire a lot of the community and social media work done by the Xbox team. If you don’t put the effort in then your community will wither and die. Just start talking.

Facebook Now Has 235 Million Monthly Gamers: Time to Start Gamifying Your Social Marketing Campaign?

Mindjumpers

A couple of months back, I wrote a blog post about the launch of Facebook’s new App Center. When the App Center launched in May this year a vast number of people were already playing games on Facebook. However, Facebook gaming has gotten a real boost from the recent launch of the App Center. The new App Center is boosting Facebook gaming. The number has also risen 8.4%

12 Secret Facebook Features Every Marketer Should Use

Pamorama

Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience.  As your fanbase grows, so does their insatiable appetite for content. To save something you see on Facebook: From your newsfeed:  Click   and select Save. Go to Facebook ads manager.

8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community,  on Facebook? Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. Something bad that had only a few views suddenly jumps to millions when you tell the online community Digg to remove information ( The Hole That Digg Dug ). Lawyer Up!

28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)

Buffer Social

If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. The videos taking over Facebook. Innovation: You’ve seen them on Facebook: Quick, mouthwatering recipes that you experience from beginning to end over the course of 30 seconds to a minute ( sound optional !). ” 6.

Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids

Mindjumpers

As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. A new ad format called a cinemagraph could be the answer and it is expected to start appearing soon. It has helped luxury brands like Chopard to create cinemagraphs for organic social campaigns. General Electric. Honda.

Facebook: Improving Employee Communications?

Waxing UnLyrical

Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Today, though, Facebook isn’t so much about friends, family or clients who are trying to connect with today’s generation. bridge too far?

Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic

The Realtime Report

Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK.  The campaign began on June 20th, featuring a digital car configurator, images and a video, as reported by Luxury Daily. Daily visitors doubled in the first seven days of the campaign.

What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign

Convince & Convert

What can you learn from a megastar’s Instagram teaser campaign? Align this with insights from your social media communities on their top wishes and questions to aid in your decision making. It would have been easy for Taylor Swift to reveal the lyrics from her upcoming album as text on Facebook or Twitter, but the combination of song lyrics and visuals strikes the right chord.

How 1:1 Social Media Engagement Impacts Your Brand

Ignite Social Media

As a community manager, I have experienced first-hand the power of positive customer service. By using a social listening campaign, Jolly Ranchers finds relevant tweets about their product and replies to users with a customized cartoon gif or image. Mrs. Dash on Facebook. That’s what makes Mrs. Dash’s Facebook engagement so amazing. Jolly Ranchers on Twitter.

Branding: When Political Campaigns Turn to Social Media

Mindjumpers

Though emotional touch points and indiscreet bullying of the opponent have always been natural parts of any branding game, this election once and for all showed the importance of social media as a campaigning tool in political branding and communication. Today alone, his victorious tweet quickly became the most RT tweet throughout the entire campaign. Ever.      .

Secret Sauce for Small Business: Building Social Media Communities

Blue Focus Marketing

“Social Media Communities Empower Small Businesses&#. Twitter is an amazing place to meet interesting people and join communities.   But sometimes “ amazing &# is an understatement when it comes to Twitter relationships. Social Media Communities Create Value. Building your own community on Twitter is about creating value in terms of content and relationships.

Strength of Community Supersedes Influence

Geoff Livingston

After the influencer “graces&# everyone with their presence, the organization’s community remains. After a sales or advocacy campaign winds up, the community remains. When those initiatives are needed again, they require a strong community in place, openly receptive of such overtures. However, to get hard ROI organizations need a vibrant accepting community.

Interview with Community Manager: Ida Vega Santana from Sony Iberia

Social Media Citizens

Ida Vega Santana is a community manager at Sony Iberia. For the last 5 years she have been exploring online communication world and developing her community management skills at companies like Heineken , BBDO and the likes. You can follow Ida on Facebook , Linkedin or Twitter. G: How did you build your experience as a community manager? I: I think it’s essential to have previous experience in marketing and communication departments. Behind the communities to maintain and invigorate them, never forget that we must have a plan for initial communication.

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!), so that others might gain insights for their own community efforts. So our small marketing team is now working to grow our user base and nurture our new community. Follow Cruiseable on Facebook and Twitter. Building a New Kind of Cruise Community. Guest Post by J.D. Lasica.

How to Build Creativity and Self-Expression with Your Community

Convince & Convert

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. The campaign is reportedly Converse’s biggest campaign to date and follows a 71 percent rise in sales over the past five years. Leverage Your Community to Tell Your Story.

Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign. IF you search for products on Facebook. Too pushy?

Interview with Community Manager: Helen Lynch from Yell.com

Social Media Citizens

Helen Lynch is a community manager at Yell.com, UK’s leading local search engine. You can follow Helen on Linkedin or Twitter. G: How did you build your experience as community manager? H: I started out in forums and IRC chat rooms, first as a user then as a volunteer mod and eventually moving into the role professionally. where I sometimes get to play with gadgets/toys and pretend it’s work! G: What are you top resources for community management? H: The emint mailserv, mentioned above. And what you mean by community – no two CM roles are exactly the same.

How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. Or will this be another one-off ad campaign? Holy Social! How far down can you bury your call to action?

5 Innovative Social Media Campaigns of 2016

Ignite Social Media

The only true difference is that I’d much rather prefer an awesome social campaign over a political one. Sorry, not sorry.) So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. The brand recognition of these Mickey Mouse Ears alone drove people to participate in this community-centered program. ShareYourEars.