22 PR Tools From the #PRstack Community
DECEMBER 14, 2015
In the past 12 months, the #PRstack community has created an app that has characterized more than 250 third-party tools. It has published 48 how-to guides written by more than 35 community members covering different areas of the public relations workflow. lively community has developed and grown on Facebook and Twitter. The 22 PR Tools From the #PRstack Community.
Why the Future of Social Community is Omni-Social
Convince & Convert
MAY 10, 2016
The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.
Monday Roundup: Optimizing Your Campaigns
FEBRUARY 29, 2016
Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 1. ” (Be warned: this is a LONG post… but if it’s the only one you read from this round-up, it’ll be worth it.). 2. 4 Components Of The Best Social Media Campaigns.
5 Community Management Tips on Community Manager Appreciation Day #CMAD
JANUARY 28, 2013
In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). Now, definitions aside, I think community building (and, therefore, the management thereof) is one of the biggest differences between “old” and “new” PR. That’s ok.
8 Tips for Using Social Media for Political Campaigns
JUNE 16, 2011
By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. First a note to the candidates: You have my deepest respect and admiration for being willing to step up and commit to helping our community, state, school board, water district, transportation or other sort of infrastructure management body.
Interview with Community Manager: Emma Gannon
Social Media Citizens
SEPTEMBER 6, 2011
Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. The best resources can be found by looking simply around online and seeing what other brands are doing with their communities. It should always be organic).
Monday Roundup: Campaigns
JULY 14, 2014
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Here! 3. Silly, But….
Timehop Helps You Build Community with Nostalgia
DECEMBER 18, 2014
For those of you who aren’t familiar, Timehop is an app that sends you a daily recap of what you posted on all of your connected social networks (Facebook, Twitter, Instagram, Foursquare, and now Pinterest and Flickr) on that same day during the past several years. Timehop Builds Community around Nostalgia. Need some inspiration on how you weave nostalgia into your campaigns?
How To Get Results From Your Blogger Outreach Campaign
APRIL 13, 2011
This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. Our goal for this part of the campaign was 30 blog posts. There we three factors that contributed to the overwhelming success of this campaign: Inspire participation with incentive – Bloggers get approached all the time to blog about a product or cause.
The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities
Convince & Convert
MAY 8, 2012
What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is. As community managers, it’s our job to manage a brand’s online (and offline) presence. It’s fairly natural to assume that as the leader, you are building and growing a “community.” After
Open Community Case Study – Food Bank
FEBRUARY 22, 2011
Community: Food Bank of Central & Eastern North Carolina. She’s done a great job using social media to create a very supportive community of donors and fans, so I immediately thought of them when planning the first case study for Open Community. Jen and her Wilmington-based colleague, Jen Caslin, have been adopted by their local “plugged in” social media communities.
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?
Building Community with MarketMeSuite
OCTOBER 19, 2011
spent some time getting to know some of the features and experimenting with it for Spin Sucks Pro as a tool to help build community. Like Hootsuite and Tweetdeck , it allows you to manage all of your social media accounts from Twitter, Facebook, and LinkedIn. If we break it down in terms of building community, it would look something like this: Listen. That’s right!
Facebook Now Has 235 Million Monthly Gamers: Time to Start Gamifying Your Social Marketing Campaign?
AUGUST 16, 2012
A couple of months back, I wrote a blog post about the launch of Facebook’s new App Center. When the App Center launched in May this year a vast number of people were already playing games on Facebook. However, Facebook gaming has gotten a real boost from the recent launch of the App Center. The new App Center is boosting Facebook gaming. The number has also risen 8.4%
How Much Do You Know About Your Consumers’ Cultural Communities?
Convince & Convert
JUNE 21, 2016
Social media engagement and community building is such an important piece of growing consumer advocacy. When limited to a certain number of characters, hashtags and emojis give your Tweet, Instagram, or Facebook post emotion, just like using inflection to convey emotion in conversation. There are many different cultural communities who use Periscope’s live streaming service.
28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)
JULY 11, 2016
If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. The videos taking over Facebook. Innovation: You’ve seen them on Facebook: Quick, mouthwatering recipes that you experience from beginning to end over the course of 30 seconds to a minute ( sound optional !). ” 6.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers.
Volvo Launches Pinterest Account With #VolvoJoyride Campaign
The Realtime Report
SEPTEMBER 25, 2012
Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. Volvo also looked to design and lifestyle blogger Victoria Smith to help promote the campaign, by making her own Volvo Joyride board and YouTube video to share with her over 473,000 followers on Pinterest. Another reason to focus on Pinterest for this campaign? ”Users
How 1:1 Social Media Engagement Impacts Your Brand
Ignite Social Media
AUGUST 15, 2016
As a community manager, I have experienced first-hand the power of positive customer service. By using a social listening campaign, Jolly Ranchers finds relevant tweets about their product and replies to users with a customized cartoon gif or image. Mrs. Dash on Facebook. That’s what makes Mrs. Dash’s Facebook engagement so amazing. Jolly Ranchers on Twitter.
Branding: When Political Campaigns Turn to Social Media
NOVEMBER 7, 2012
Though emotional touch points and indiscreet bullying of the opponent have always been natural parts of any branding game, this election once and for all showed the importance of social media as a campaigning tool in political branding and communication. Today alone, his victorious tweet quickly became the most RT tweet throughout the entire campaign. Ever. .
12 Secret Facebook Features Every Marketer Should Use
AUGUST 29, 2015
Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. To save something you see on Facebook: From your newsfeed: Click and select Save. Go to Facebook ads manager.
Facebook: Improving Employee Communications?
JANUARY 8, 2013
Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Today, though, Facebook isn’t so much about friends, family or clients who are trying to connect with today’s generation. bridge too far?
Interview with Community Manager: Ben Bateman from Square Enix
Social Media Citizens
JANUARY 19, 2012
Ben Bateman is community manager from Square Enix. Currently Community Manager for Codemasters, supporting all boxed titles including DiRT 3, Operation Flashpoint Red River, F1 2011, and Bodycount. admire a lot of the community and social media work done by the Xbox team. If you don’t put the effort in then your community will wither and die. Just start talking.
8 ways to deal with negative comments in online communities
APRIL 26, 2011
How do you respond to a negative comment in an online community, on Facebook? Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. Something bad that had only a few views suddenly jumps to millions when you tell the online community Digg to remove information ( The Hole That Digg Dug ). Lawyer Up!
What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign
Convince & Convert
OCTOBER 23, 2014
What can you learn from a megastar’s Instagram teaser campaign? Align this with insights from your social media communities on their top wishes and questions to aid in your decision making. It would have been easy for Taylor Swift to reveal the lyrics from her upcoming album as text on Facebook or Twitter, but the combination of song lyrics and visuals strikes the right chord.
Skittles: Having the Blues Can Cause Huge Facebook Fan Involvement
JUNE 22, 2012
Browsing through the shortlist of amazing cases in the category “Best Consumer Engagement”, I found a Bronze Lion awarded campaign by TBWA London – Skittles Blue. Skittles, with a Facebook page of more than 2.5 million fans at the start of the campaign, saw a demand for a blue coloured Skittle. The campaign hyped the launch of the blue Skittle enormously. Solution.
Strength of Community Supersedes Influence
JANUARY 12, 2011
After the influencer “graces everyone with their presence, the organization’s community remains. After a sales or advocacy campaign winds up, the community remains. When those initiatives are needed again, they require a strong community in place, openly receptive of such overtures. However, to get hard ROI organizations need a vibrant accepting community.
How to Create Engagement Through Facebook Timeline
APRIL 19, 2012
This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. The more people share your content on Facebook, the better Edgerank will you achieve. . How Will Timeline Work on Facebook Pages?
What PR Pros Can Learn From Social Good Campaigns
OCTOBER 18, 2012
Having been part of the WUL network for a couple years now, I can fully say that this community is no stranger to social good and giving back. Moving forward, it’s important for communications professionals to look at social good organizations and campaigns as case studies and examples in how to build community and vocal support for their own organizations. MPA@UNC: Online MPA.
Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids
MARCH 2, 2015
As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. A new ad format called a cinemagraph could be the answer and it is expected to start appearing soon. It has helped luxury brands like Chopard to create cinemagraphs for organic social campaigns. General Electric. Honda.
Facebook Removal of Fanpages. Community Pages.
APRIL 8, 2010
Pages are special profiles that may only be used to promote a business or other commercial, political, or charitable organization or endeavor (including non-profit organizations, political campaigns, bands, and celebrities). You may only administer a Facebook Page if you are an authorized representative of the subject of the Page. The new Fan page is Community page. Spoken.
Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic
The Realtime Report
JULY 6, 2012
Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK. The campaign began on June 20th, featuring a digital car configurator, images and a video, as reported by Luxury Daily. Daily visitors doubled in the first seven days of the campaign.
Four Reasons Your Social Media Marketing Campaign Sucks
MAY 25, 2010
However, we’re still seeing social media marketing campaigns built with this implicit process. A few tell-tale signs when we encounter them: A short-term focus, often manifested in a desire for “disposable properties” and a reluctance to sustain any kind of presence after the end of the campaign. Listen; engage; develop. You know what you don’t see anyone recommending?
Is Brand Engagement Over on Facebook?
DECEMBER 12, 2014
The news about Facebook lately has been pretty grim. Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign. IF you search for products on Facebook. Too pushy?
Building a New Kind of Cruise Community
APRIL 15, 2015
Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!), so that others might gain insights for their own community efforts. So our small marketing team is now working to grow our user base and nurture our new community. Follow Cruiseable on Facebook and Twitter. Building a New Kind of Cruise Community. Guest Post by J.D. Lasica.
Succesful Facebook Campaign by Corona Light
OCTOBER 20, 2010
Tweet The light beer version of Corona has its own Facebook page and aims to become the most liked light beer on Facebook. To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. One of the keys for a successful campaign is to make a coherent campaign that makes sense for the individual.
How To Use Facebook Audience Insights For Better Targeting
MAY 26, 2016
Are you struggling with Facebook ads targeting? Unsure how to find relevant audiences to improve or scale your campaigns? Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. In fact, just by changing one interest you could more than double your campaign results. Why Facebook Audience Insights Matters.