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Collaboration supports successful campaigns

Akamai Marketing

The awesome thing for me about having this diverse group of people around me is that they each bring a different insight to a challenge or a campaign. Creative Commons by PSD. Creative Commons by PSD. Raising a successful social media campaign takes more than one person. Its takes a village.

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12 of the Best Free Stock Video Websites for Great Footage

Hootsuite

Which means that video should be a vital part of your marketing or social campaign. So grab the clips you need, and then add text, graphics or music to create highly watchable videos for your next marketing campaign… all for a sweet, sweet budget of zero dollars. Clips with a Creative Commons 3.0 The bottom line?

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The Case for Nonprofit Storytelling

Waxing UnLyrical

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Statistics can draw us into a campaign. It’s the “owned” in the PESO model and the foundation upon which we build our campaigns. Nonprofit Storytelling: Community-Building. Guest Post by Mike Connell.

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10 Words And Phrases Social Media Pros Should Help Their Clients Understand

SocMed Sean

It’s not something you strive for in a social media campaign. Help them understand that there are ways they can listen to their community, leverage feedback, and improve their business. 7) Creative Commons – Whether you like it or not, social media is beating the snot out of copyright law. Social can do both.

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How Brands Can Celebrate Juneteenth on Social Media

Later

So the Fourth of July holiday has always felt slightly tainted for many in the Black community. . Use your social platforms to put a spotlight on Black-owned businesses and Black-led community organizations. with a Black influencer or community organizer in your industry. . View this post on Instagram.

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#measurePR Recaps: March-May 2018

Waxing UnLyrical

On how data can help us meet design goals for creative communications: A4: @mikefalkow Find previous (similar) campaigns that have been successful and analyze the reasons why they were so effective. Image: Siora Photography via Unsplash, Creative Commons CC0. Think Google Analytics. See you next time!

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

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