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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The classic LEGO bricks we’re all familiar with were invented in 1949.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Being data-driven also means finding specific patterns and meaning in your data so you can predict what the future holds for your business, build more robust campaigns, and budget accordingly.

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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? These are questions we’re beginning to hear in our community , and it’s not surprising. Some companies misjudge the impact of Meta’s streamlining of campaign creation.

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Five Ways to Make Your Next Marketing Campaign More Diverse

Pixlee

Instead, try these five tactics to make your next marketing campaign more diverse with inclusive content. Be transparent about your commitment to sharing diverse faces and voices to make sure influencers don’t feel that they’re being treated like a token representation of their community. . Create a Genuine Brand Community.

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The Essential Marketers Guide to B2B Demand Generation

Oktopost

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62
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8 Steps to Success with Manufacturing Marketing

Oktopost

” 82% of manufacturing companies who invested in digital marketing have reported increased success in 2018 , and almost half of all manufacturing marketing predict that social media will be critical to their inbound marketing success. Why do manufacturing companies need digital marketing? What about manufacturing?!”

B2B 136
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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Omsom, a company that creates pantry shortcuts for specific Asian dishes, is regularly tagged in consumer reviews and photos of people’s home cooked meals.

Research 144