Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

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Campaign Google Case Study Badge 163

Buffer Social

JULY 23, 2018

However, we stumbled across a case study from Viper where they featured an eCommerce business that was able to generate more than 41,000 email signups and 10,000 social media followers in one campaign. But when done right (and ethically), virality can really sky rocket a specific campaign across the board.

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Case Study Study Social Media Tools 69

ProBlogger

MAY 1, 2018

Today’s post is a case study with Undercover Architect , Amelia Lee. The format of “How to Get it Right” was a six-week program on a launch model, with six weeks’ membership to a Facebook group and weekly live Q&A sessions. I’d seen people using a Facebook group or page to keep generating leads during their challenges.

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Case Study Study How To Module 44

ProBlogger

MARCH 20, 2018

Today’s post is a case study with sustainable living educator, Laura Trotta. Buoyed by the success of this initial campaign, a year later I ran a second campaign and raised more than AUD 22,000 to secure my ship berth to Antarctica as part of the Homeward Bound program. Here’s how she did it. And I’m so glad I did.

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Case Study Project Study How To 47

Oktopost

DECEMBER 19, 2023

With the ability to schedule and post X (Twitter) Threads directly from Oktopost, you can piece together several related Posts from your Post Console, add rich media, assign it to a campaign for easy measurement, and schedule it in just a few minutes.

Engagement 69

Engagement Case Study Overview B2B 69

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

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Hashtag Industry Campaign Hotels 60

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say.

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B2B Strategy Marketing Case Study 62

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

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Devumi

SEPTEMBER 6, 2017

Social media has become an important marketing tool for cause-oriented individuals and groups. Let’s take a look at three advocacy campaign examples and learn how each used various social media platforms to promote their causes. Advocacy campaign examples: “Let’s Tell America It’s Great” […].

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Examples Campaign Social Media Marketing 84

Convince & Convert

DECEMBER 16, 2014

In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. They also know when to implement a campaign approach to scale different products and messaging. Blogger networks can help brands or campaigns achieve “the network effect.”.

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Blogger Fashion Case Study Brands 154

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Economist Group. What a year for sport! Samsung #DoWhatYouCant. Gatorade #LoveOfSport.

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Campaign Social Media Sports Mobile 110

Mindjumpers

MAY 31, 2012

A case study. Inspired by this universal passion Huggies created a campaign that encouraged photo sharing in a way to build lasting customer relationships. Using Facebook Ads to help drive campaign awareness, Huggies gathered 4,000 photos from engaged fans in a span of just three weeks.

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Case Study Communities Campaign Study 264

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. About Advocate Health Care.

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Health Care Case Study Study Campaign 40

The Realtime Report

AUGUST 28, 2020

We recommend checking out a company like LNP Media Group for help with your SEO. Their case studies highlight the number of achievements they’ve secured for their clients which is naturally what you’re going to want for your own site. Whoever you decide to work with, be sure that they have the experience to back themselves up.

Affiliate marketing 218

Affiliate marketing Comparison How To Newsletter 218

Koka Sexton

DECEMBER 26, 2022

It also offers practical advice and case studies on how to effectively measure the effectiveness of behavioral science-based marketing campaigns. ” Behavioral science is the study of the complex relationships between human behavior and the environment.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work.

Social Media 112

Social Media Strategy Case Study RFP 112

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. Houseparty is a live group video chat platform that allows you to connect with contacts saved in your phone via group video chat. You can chat with up to 8 users at a time.

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Platform Social Media Influencer Trends 272

Amy Porterfield

MARCH 8, 2017

Today’s episode makes that plan truly actionable, as I deliver a case study of what that blueprint looks like in the real world. The post #150: [Case Study] How to Turn a Pre-Launch Strategy Into a Wildly Profitable Online Launch with Terri Cole and David Vox appeared first on Amy Porterfield | Online Marketing Expert.

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Case Study Study Strategy How To 41

Hootsuite

MARCH 16, 2020

Advertisers with access to the self-service dashboard can create In-Feed Video ad campaigns. . In some cases, an account rep may set up your account for you. Creating a new ad campaign. Once you complete your account details, you can go to the Campaign tab to create your first ad campaign. Creating a new ad group.

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Advertising Marketing Campaign Hashtag 141

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. Securian set clear campaign objectives: Increase Facebook “Likes” by 25%. According to data provided by the company, campaign goals were exceeded: Facebook likes rose 27% to 571 (now at 579).

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Social Media Strategy Case Study Airlines 186

agora pulse

JUNE 9, 2020

Advertisers can select a campaign type that optimizes Promoted Pins for specific consumer actions rather than just clicks. Case Study: Nationwide. The campaign resulted in a meaningful brand lift for the company and its products. Results also showed that the Nationwide campaign content engaged men more often than women.

Engagement 138

Engagement Retail Case Study How To 138

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. Campaign: Refers to the title of your campaign, for example, employee advocacy.

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Forums Reddit Analytics Sentiment 62

Social Media Strategies Summit

FEBRUARY 4, 2021

The first step in the campaign is to create a LinkedIn page. However, ensure the corresponding URL is correct so that people are directed to the right landing page and your campaign remains effective. There are several ways you can incorporate marketing techniques into your campaigns: Passive marketing. Join groups.

B2B 130

B2B LinkedIn Strategy Brands 130

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Case studies in successful co-creation The idea of bringing creators to the product development table is new, but it’s not untested.

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Products Team Focus Group Collaboration 92

Dave Fleet

FEBRUARY 28, 2011

The Guardian reports on a new service from journalism watchdog the Media Standards Trust that reveals how all media organisations are at times simply republishing, verbatim, material sent to them by marketing companies and campaign groups. An interesting case study of influence apparently not working.

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Influencer Hubspot Case Study Press Release 253

Convince & Convert

MAY 8, 2014

Created by Grey Group ad agencies, 41?29! According to the World Wildlife Fund , “The emphasis of this new campaign is to underline that if we don’t take action in real life, these species will disappear for real.” Social Media Case Studies' What’s your favorite company on Snapchat? Share it in a comment below!

Brands 167

Brands Case Study Upcoming Forums 167

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Economist Group. What a year for sport! Samsung #DoWhatYouCant. Gatorade #LoveOfSport.

Campaign 60

Campaign Social Media Sports Mobile 60

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. You can easily create a community space where you have an existing audience—like creating a Facebook Group. What is customer marketing?

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Strategy Brands Content UGC 124

Convince & Convert

DECEMBER 11, 2015

As Lenovo’s new campaign showcases, sometimes it’s good to be weird. The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. So, what can you learn from this good yet weird campaign? million views in less than 48 hours. Think Globally, Act Locally.

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Campaign Influencer YouTube Project 60

Convince & Convert

MAY 28, 2014

Char-Broil has a group of “All-Stars” who are bloggers who write about grilling and they work with them on an ongoing basis and maintain really close communication. Social Media Case Studies community relations contextual tie in influence marketing one to many one to one relationship building Social Media Marketing social networking'

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Case Study Marketing Influencer Blogger 158

BeingOptimist

JANUARY 14, 2022

To rank well, ensure your content is in-depth, backed by case studies and research, and targets search intent. You need to reach these people again because studies indicate it may take up to nine times of visiting a website for the customers to convert or decide to buy. A/B Testing Your Pricing Page.

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Startup Discount Price Survey 105

Buzz Marketing for Technology

JUNE 5, 2013

These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to. Brand Credibility.

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Bazaarvoice Mobile How To Focus Group 230

Diva Marketing Blog

NOVEMBER 13, 2009

Blogwell, complements of Gaspedal, and Atlanta Interactive Marketing, sponsored by an alphabet soup of Atlanta marketing groups: AiMA, AMA, AAC, BMA, PMA. The format for both was case studies which always makes for great learnings. Are these mash-up or hybrid campaigns "social media?" Are they digital WOM? Does it matter?

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Advertising Campaign Social Media Social Bookmarking 66

Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. A well-executed PR campaign makes the job of marketing and sales that much easier. How can you create a well-executed digital PR campaign?

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Reputation Campaign Energy Curation 98

Bare Feet Studios

FEBRUARY 13, 2009

So I am delighted to present a brief case study for your consideration. We have an amazing group of go-getters. The latest of these is Twestival , a global event designed to have simultaneous fund-raising efforts in 175 cities to raise money and awareness for better access to clean water.

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Waxing UnLyrical

JANUARY 11, 2012

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. So I figured I’d start with a post on one of our most successful tactics that helped achieve the 2011 goal for the campaign: tweetathons. Background. So I’ll pick up where she left off.

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Organization Tips Hashtag URL 267

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. If this is the case, then where are we getting our insights and ideas about our audience’s pain points, challenges, and needs?

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Social Media B2B Sentiment How To 62