Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Activities 141

Activities Social Media Mobile Geotagging 141

Writtent Blog

MARCH 29, 2013

How to Prepare For the Upcoming Changes of Google Enhanced Campaigns. As mobile ads grow, small businesses are going to benefit sufficiently by switching your bids from computer to tablet users. Moreover, it’s possible to bid on those mobile users who are closer to your physical location. Any epic successes to share?

Google 69

Google Content Flipboard Marketing 69

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. Create a hashtag to promote a specific employee advocacy campaign. An advocacy campaign should align with at least one of your company’s primary business goals. Employee advocacy case study: Oslo Metropolitan University.

Social Media 111

Social Media Guidelines HootSuite How To 111

Buffer Social

DECEMBER 4, 2019

Speaking of existing consumer behavior, it’s become widely known just how much consumers are shifting to social and mobile as primary means of content consumption and product discovery. The website ConversionXL has a neat case study on a brand that has experimented with a Facebook Shop.

Social Media 98

Social Media Instagram Apparel Groups 98

Convince & Convert

JULY 5, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From the Monsanto blog to the America’s Farmers campaign, the social media team makes sure to address negativity while also creating positive content surrounding the brand.

Social Media 140

Social Media Brands How To Case Study 140

Hootsuite

SEPTEMBER 16, 2022

JennyBot was available on Slush’s website and mobile app. Source: Acquire Case Study. Mountain Dew’s promotional engagement campaign. The energy drink brand teamed up with Twitch, the world’s leading live streaming platform, and Origin PC for their “Rig Up” campaign. Slush’s customer service automation.

Examples 96

Examples FAQ Insurance Retail 96

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors. Listen Now .

Social Media 161

Social Media Study Statistics Aggregator 161

Convince & Convert

JULY 12, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Facebook shares became amplified immensely, with many of them reaching 15 times the social connections of the original campaign. From Cision , a free online content marketing kit.

How To 150

How To Banking Social Media Case Study 150

Convince & Convert

JULY 12, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Facebook shares became amplified immensely, with many of them reaching 15 times the social connections of the original campaign. From Cision , a free online content marketing kit.

How To 139

How To Banking Social Media Case Study 139

Techipedia: Tamar Weinberg

JANUARY 31, 2012

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Provides relevant case studies. Second Tier Selection Criteria.

How To 166

How To Marketing SEO Project 166

Convince & Convert

JUNE 8, 2012

That means the short link to Amazon, an immediate mobile friendly site. Scott : And that’s the problem with looking at best practices and case studies is that you’re not the same person as somebody else. The number of times that that case study actually applies to your business is zero. Listen Now.

Publishing 118

Publishing Case Study Buy Company 118

Buffer Social

FEBRUARY 19, 2019

Below are the full details from our study on everything from our vertical video hypothesis to the surprising results! Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But first, a few key takeaways to set the study up! Let’s do this!

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

Below are the full details from our study on everything from our vertical video hypothesis to the surprising results! Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But first, a few key takeaways to set the study up! Let’s do this!

CPC 85

CPC Video Cost CPM 85

agora pulse

DECEMBER 11, 2019

They are yielding incredibly high engagement and conversion rates, even on mobile. In this post, we’ll dive deep into how to use Facebook’s Collection Ads to attract your audience’s attention on mobile, earn clicks, and drive sales. Mobile is a bit of a missed opportunity for many brands, though.

Facebook 87

Facebook UGC Mobile Conversation 87

Buffer Social

AUGUST 6, 2018

This week on The Science of Social Media , we’re chatting about a brand new Instagram engagement study , including everything you need to know about why users interact with content across the platform. 752,626 Facebook Ads Analyzed, an eCommerce Growth Case Study, New Social Media Tools, and More! Let’s dive in! ?.

Influencer 61

Influencer Campaign Instagram YouTube 61

Hootsuite

JUNE 21, 2023

A social media portfolio is a collection of your past and present social media campaigns, content, and projects. Social media portfolios should include examples of campaigns you’ve managed, along with real-world metrics that show the success of these efforts. What is a social media portfolio? 1 Social Media Tool Create.

Template 97

Template Templates Social Media Social Media Management 97

Hootsuite

JUNE 8, 2020

This screencap is from a nine-second ad for mobile game company Nanobit. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. Make sure you know what you are hoping your campaign will achieve. Those are lenses! Product Ads.

Advertising 145

Advertising CPI How To Metrics 145

Later

JULY 10, 2020

Pinterest offers several ad formats to help you meet your specific campaign goals. Before you start a Pinterest ad campaign, it’s important to learn about the unique values of each format. Each ad format is designed to meet key campaign objectives, which Pinterest breaks down into several categories: Brand Awareness.

Overview 63

Overview Feed Feedly Video 63

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. But first, a few key takeaways to set the study up! What’s Next?

Video 111

Video CPM Real Estate Mobile 111

Buffer Social

JULY 21, 2020

Unsplash advertising program is currently by invite only (you can apply here ) but earlier case studies have shown tremendous success, so there’s definitely a huge potential here: Case studies from Square, Google Chromebook and Boxed Water. See their examples below. Are they good enough for people to want to use them?

Brands 94

Brands Marketing How To Case Study 94

Viper Chill

JULY 19, 2010

This isn’t the first time I’ve tackled big markets – I used to have clients in some of the biggest niches out there (casino, mobile phones, etc) – but it’s the first year where I’ve really started to take on these industries for myself. end u will have 20 small sites but No big site.

Industry 76

Industry SEO Strategy Directory 76

Hootsuite

NOVEMBER 10, 2020

Have you ever thought about how color can change the way you react to a product launch, social media campaign, or landing page? ?????????????????? ???????????????? ????????????????, ???????????? ????????????, ?????????? ?? ?????????? ???? ?????? ?????????? ?????? ???????????????????? more reach and 3.1x View this post on Instagram.

Template 145

Template Templates Instagram How To 145

Convince & Convert

JUNE 21, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Engagement 120

Engagement Foursquare Case Study Instagram 120

Convince & Convert

FEBRUARY 7, 2017

billion in total mobile ad revenue. It gives consumers easy, mobile access to online shopping for your products. They’re also integrating Instagram into their social media marketing campaigns to achieve their business and marketing goals. Decide on a mood board that they will follow to work on the campaign.

Instagram 60

Instagram How To Hashtag Domain Name 60

Buffer Social

SEPTEMBER 24, 2018

Hailley : Welcome to episode #113, I’m Hailley Griffis and this week we’re bringing you the latest and greatest in the world of social media and and marketing, starting with a couple of case studies on how two companies used social media to generate hundreds of thousands of dollars in sales, plus some big news from Twitter.

LinkedIn 60

LinkedIn News Social Media Brands 60

Webbiquity SMM

JANUARY 15, 2013

5 Successful Facebook Marketing Campaigns – Case Studies by jeffbullas.com. 5 Successful Facebook Marketing Campaigns – Case Studies by jeffbullas.com. Ken Mueller makes a compelling case for, well, not quite ignoring Facebook’s Insights, but at least putting those numbers in proper perspective.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Proactive Report

JULY 14, 2010

Here are his main points: The need for adoption of social media and delivery to multiple mobile devices is increasingly becoming essential for retaining and attracting new customers. Advanced analytics that can track campaigns that are spread across multiple channels are an essential part of this strategy.

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Sprout Social

OCTOBER 10, 2019

6 Brilliant Facebook Campaigns (& Why They Worked). Perhaps it was an epic case study. Remember: there’s a good chance you’re dealing with scrollers and mobile users. It might be tempting to simply talk about yourself, but that’s not going to drive much engagement. Related Articles. Maybe it was an unexpected meme.

Engagement 111

Engagement Facebook Meme Metrics 111

Buffer Social

JANUARY 10, 2019

million engagements and growing their audience to well-over 180,000 fans in the past year, the NPD is the perfect case study for how to approach Facebook marketing with limited budget and resources. ?. Shallow marketing campaigns aren’t going to cut it in 2019. Generating more than 3.2

Research 111

Research Content Facebook Curation 111

Hootsuite

APRIL 8, 2021

Video ad campaigns have greater potential to increase brand awareness, brand consideration, and lead generation since they are typically served to a larger, more targeted audience. Company page administrators can set up a video ad campaign using Campaign Manager, or elect to sponsor an existing post. On mobile: 1.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

ProBlogger

AUGUST 7, 2014

Both Jen and Jon shared similar insight to me about how to approach my campaigns which I’ll cover more later, but one thing they both said to me clearly was to spend the time getting to know the power editor , as that’s where the gold lives. Campaigns: Campaigns are the starting point of your advertisement.

Advertising 53

Advertising Facebook Campaign Newsletter 53

ProBlogger

AUGUST 7, 2014

Both Jen and Jon shared similar insight to me about how to approach my campaigns which I’ll cover more later, but one thing they both said to me clearly was to spend the time getting to know the power editor , as that’s where the gold lives. Campaigns: Campaigns are the starting point of your advertisement.

Advertising 52

Advertising Facebook Campaign Newsletter 52

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Kikolani

NOVEMBER 29, 2010

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

JUNE 21, 2012

Their whole marketing campaign is around “it’s not for you, ladies,” but you defy their personas. I’ve seen the case study from Coke. You need a finder, a special mobile app, that tells you yes, this one has margaritas. Have you ever done a Shazam campaign? Listen Now. I like to party.

Radian6 118

Radian6 Social Media Company Statistics 118

Sprout Social

OCTOBER 17, 2016

But if you're not careful, your campaigns can quickly become a money pit. Follow these tips to run a successful campaign on Twitter Ads: Decide on a goal: Do you want to get more followers, drive traffic or generate leads? Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40