Mindjumpers

DECEMBER 6, 2010

Among these are celebrities like Lady Gaga, Elijah Wood and Conan O’Brian who all have built up strong and loyal communities which they feed with an awesome use of social media presence. Knowing how many dedicated fans and followers who are out there and being fed by their social media presence, they use it for social good.

Social Media 220

Social Media Technorati Fashion Campaign 220

Mindjumpers

OCTOBER 1, 2010

» What You Can Learn From H&M’s Use Of Social Media Posted by Sara Hansson Oct 1st, 2010 Tweet H&M is one of the businesses that has done some great work in using social media for marketing. Take advantage of other social media channels to let other people see what is written and shown about your business.

Social Media 279

Social Media Fashion Disqus Communities 279

Mindjumpers

JANUARY 4, 2012

The quote fits perfectly with the topic of this post as well- what is the objective of using social media for your business! Through the last year I have been working my thoughts around a model, trying to illustrate the different high level business objectives of using social media. High Level Social Strategy Model.

Social Media 228

Social Media Nielsen Campaign Strategy 228

Mindjumpers

MAY 4, 2011

Tweet Written by Tehneyat who works with social media for the advertising agency Wunderman in London, United Kingdom. Incorrect Assumption: Social Media is Cheap. Social media is not cheap. It is an ignorant, but growing, assumption that social media is cheap. in reality looks a lot different.

Social Media 258

Social Media Cost Resources Advertising 258

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media.

Social Media 100

Social Media Trends Mobile Social Networking 100

Mindjumpers

NOVEMBER 30, 2011

This week, I will go a bit deeper into one of the first steps to generate the knowledge that can get you a buy in from the c-level for your social media efforts: Listening. A lot of people have been stating the importance of listening to conversations in social media.

Data 239

Data Social Media CSR Nielsen 239

Mindjumpers

DECEMBER 14, 2010

New and Interesting Use of Social Media. And their use of social media practice makes it even more appealing, at the same time as it gives their visitors a reason to explore their site further. Give it a try, and see what you should buy for your friends! What You Can Learn From H&M’s Use Of Social Media.

Social Media 220

Social Media Applications Technorati Social Networking 220

Mindjumpers

SEPTEMBER 7, 2010

I have put together a list of five basic – but useful – steps, when your business is navigating in social media. These steps will help you to portray a consistent social media identity. 2: Get vanity URLs Start by scooping up vanity URLs on sites like Facebook and Twitter and buy your domain name.

Social Media 247

Social Media Tips Marketing Domain Name 247

Mindjumpers

NOVEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Last week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age&#. Word-of-mouth is not something new.

Social Media 216

Social Media Marketing Influencer Technorati 216

Mindjumpers

FEBRUARY 26, 2014

This is the follow up to our Brazil post in our short series that examines the state of social media around the globe. Japan’s social media landscape is equally as diverse as the country’s description. Japan’s social status quo. The network also includes popular social games such as “LINE POP.

Social Media 113

Social Media MySpace Trends Energy 113

Mindjumpers

DECEMBER 8, 2017

They look to social media and their online peers for the newest trends, product reviews and inspiration on what to buy. That’s a lot women who like to buy products from the comfort of their own couch (or office chair, or seat on the morning commute). Want to know more about your brand’s potential on social media?

Buy 100

Buy Instagram Study Trends 100

Mindjumpers

OCTOBER 4, 2010

With a new social media implementation, French Connection aims specifically on making it easy and amusing for their customers to buy their clothes. You get advise on how to wear the different garments and you just have to click on the garment to buy it. Here is another great use of some of these elements. So what’s that?

Fashion 187

Fashion Disqus Buy YouTube 187

Mindjumpers

JANUARY 20, 2012

Tweet Social sharing is the backbone of social media. Every time a piece of content is sent out on a social channel, the aim is to have it shared and increase the brand’s visibility. Social media accounts for 24% of all time spent online. Who doesn’t share content on social media?

Patterns 263

Patterns Tumblr Foursquare Statistics 263

Mindjumpers

NOVEMBER 16, 2011

The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. Growing up as an awkward teenager I did not exactly dream about working with social media. Yes I am that old!

Strategy 239

Strategy Nielsen Loyalty Cost 239

Mindjumpers

NOVEMBER 3, 2011

First different forms of advertisements, a boom of billboards and innovative television commercials and now with integration of social media and web 2.0, Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers.

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Mindjumpers

APRIL 25, 2011

Tweet Establishing a social media presence can carry along some great results for companies whether being small or large companies. With social media you get a chance to show who you are. Navigate In Social Media With The Social Marketing Compass [infographic].

Case Study 238

Case Study Marketing Statistics Study 238

Mindjumpers

NOVEMBER 23, 2011

The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. The Buy In! Social Data is an Important Key [The Executive Series]. This post is about one of those: data.

Data 182

Data Nielsen Buy Loyalty 182

Mindjumpers

MARCH 22, 2011

Like we have written on our blog earlier in the post “ Social Media for Business ”, Starbucks is definitely one of the most popular brands. Starbucks’ presence in social media. What the popular coffee chain manages to do very well in social media is first of all to engage their fans and give special offers.

Facebook 258

Facebook Case Study Overview Social Media 258

Mindjumpers

JUNE 5, 2013

Brands dealing with lifestyle and consumer products can benefit from having a presence on Pinterest, but as with any other social media presence, make sure to have created a strategy and lined out an action plan on how to maintain it. In that sense Pinterest serves as a form of visual bookmarking. Creating a presence. See examples.

Features 240

Features How To Guidelines Price 240

Mindjumpers

JUNE 27, 2012

Why Your CEO Should Be Active On Social Media [Study]. Major brands such as Asos and Domino’s Pizza have already made use of Blippar as a sales channel. Read the blog post here. Read the blog post here. Similar Posts: Should Brands Give Up on QR Codes? How to Create Engagement Through Facebook Timeline.

Engagement 257

Engagement Mobile Buy Team 257

Mindjumpers

JUNE 22, 2012

The main purpose of the Skittles Blue campaign was to launch a new colour of Skittles’ sweets and to create a hype in the UK market of people increasingly eager to buy it. When you do your social media strategies, remember to put effort into the human aspects. Create a reason for people to participate.

Facebook 267

Facebook Transportation Campaign Study 267

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media – that’s my best advice. Do we have the necessary insights and knowledge about the media? What do we wish to gain?

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media – that’s my best advice. Do we have the necessary insights and knowledge about the media? What do we wish to gain?

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

SEPTEMBER 24, 2012

Here are some of the main points: Today’s consumers are much more connected and involved as technology, the Internet and social media are a great part of the consumers’ lives. This changes the way we consume information, decide what to buy and experience brands.

Marketing 198

Marketing Advertising Policies Activities 198

Mindjumpers

JANUARY 9, 2015

Social is Local. An increasing number of agencies are now offering global Social Media services to their clients to help them succeed, e.g. managing multiple Facebook communities across several markets for global brands. Social Shopping – 2015 will probably make you consider adding social “buy buttons”.

Trends 100

Trends Case Study Communities Class 100

Mindjumpers

OCTOBER 11, 2011

Something for free (for example, ‘enjoy a free dessert if you buy an appetizer and main course’). Similar Posts: Reflections on Brand Advocates & Social Influence. How Human Should Brands Become in Social Media? Guidelines for Successful Targeting Through Social Media.

Foursquare 254

Foursquare Brands Discount Tips 254

Mindjumpers

APRIL 28, 2011

Tweet Yet again, it’s time for the Bees Awards – The International Social Media Award Show – to start. At the show, some of the best examples of international social media marketing will be presented and awarded. Best Use of a Social Media Platform. Best Social Media Marketing Theory.

SMS 170

SMS Social CRM Reputation Campaign 170

Mindjumpers

JULY 30, 2010

Word-of-mouth has always existed, long before online media did. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. We know that people talk to others about products, brands and services. And so has word-of-mouth marketing.

Marketing 251

Marketing Nielsen Forums Groups 251

Mindjumpers

JULY 1, 2010

2) The buying cycle People now have much more control over the flow of information and communication channels. They have a variety of online resources to inform then during each step of the buying cycle, which is shifting online.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

JANUARY 25, 2011

So, brands can buy a certain percentage of coverage, and Facebook then shows the users the content that are relevant to them in the shape of friends’ actions. Social Media for Business. When users see their friends liking something og checkin in somewhere, it will increase traffic to the page or place.

Facebook 254

Facebook Sentiment Advertising Feed 254

Mindjumpers

AUGUST 31, 2010

Learn where your customers live on key social networks. Be empowered to go there to start the “conversation&# ; to focus your marketing on what your customers will LOVE to hear, learn, enjoy, and buy. Your Customer Insight Report gives you the macro view of your customer list, and then digs in to reveal gems of useful info.

Tools 210

Tools Marketing Nielsen Social CRM 210

Mindjumpers

JUNE 1, 2011

So next time while buying a laptop, we would remember to check if it has the latest Intel core 2 processor! Using Social Media to Find Christmas Presents for Friends. Personally, I feel this is a really innovative way to create awareness about a product, which customers do not directly use and is more sort of B2B.

Examples 187

Examples B2B Privacy Marketing 187

Mindjumpers

MARCH 29, 2011

Should I buy it? As being the key element within social media, your brand becomes a lot more transparent. Or what do others have to say about it? And these considerations are beneficial for the brand as well!

Sites 198

Sites Products Foursquare Blogosphere 198

Mindjumpers

AUGUST 21, 2012

When fans are given the option of buying from you or your competitor, it’s likely that they will go to the brand or product they know and trust. Similar Posts: How To Gain Value From Social Media Feedback. A loyal fan base also equals an increase in word-of-mouth, as fans’ interaction with you spreads to their network.

Communities 182

Communities Brands Loyalty Activities 182

Mindjumpers

AUGUST 31, 2012

Not only is this recommendation valid when you develop social applications, it’s also important to keep in mind when creating content to share on your page. People do not buy what you do, they buy why you do it. What you reflect is what people want to connect to.

Communities 232

Communities Loyalty Apple Conference 232

Mindjumpers

JUNE 5, 2012

Showing previews of the production of upcoming design launches gives followers something to look forward to and also drive traffic to the online shop, as people will check in to see if the t-shirt they want to buy has been released.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Mindjumpers

OCTOBER 6, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Do you use social media and the proper tools to measure, engage and act? People use social media. Blogs are hubs of social media marketing activities. Do you know how effective word of mouth is? You also need to be able to act upon them.

Social Media 243

Social Media Tools Marketing Forums 243