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How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]

Mindjumpers

This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior. Consumers go mobile.

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Thoughts on Poken & Off-line Social Networking

The Marketing Blog

Fast forward to 20 September 2010 i.e. today where I just finished reading Kapil Ohri’s latest write-up on afaqs.com which talks about Poken – a USB enabled pen drive type social business card device. The device allows users to exchange their contact details and social networking profile within a few seconds.

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How to Meet Your Consumers’ Social Media Expectations

Mindjumpers

The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. It’s to understand how your consumers expect to communicate with you, expect you to add value to their social network experience, and how you can combine your consumers’ wants with your own interests.

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How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

You’ll understand their goals, pain points, and buying patterns. Your buyer persona will guide everything from product development to your brand voice to the social channels you use. Since different groups of people may buy your products for different reasons, you might need to create more than one buyer persona.

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Will Pinterest Go Public?

The Realtime Report

Yes, Pinterest’s recent success signals a new social giant throwing their hat into the ring when it comes to competing with the “big guns;” however, their IPO and its potential success should not be taken lightly. Consider the buying patterns female shoppers and the fact that, when compared to men , women are.

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3 Ways To Great Social Content

Mindjumpers

In this post, I present 3 key points to include when creating content for social media to ensure that your content will make sense for your community and your brand strategy. Create patterns. People don’t buy what you do; they buy why you do it. Things are moving fast. Put efforts into editorial planning. Show passion.

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How to Find and Target Your Social Media Audience (Free Template)

Hootsuite

Compile data on your existing customers and social media audience. Who most wants to engage with you on social media? Start with the people already buying from you, following you, and interacting with your posts. Focus on learning which decade of life your social media target audience is in, or their generation.

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