Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). They’re not buying homes yet, they’re renting or living with parents. Knowing what motivates each persona to buy allows you to custom target your message to people who want to receive it.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” Its not for free to create value within social media, and often it’s advisable to make long term plans. Would you ever start buying and using a TV or Radio without understanding and maybe counselling from your AD- and your Media agency?

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” Its not for free to create value within social media, and often it’s advisable to make long term plans. Would you ever start buying and using a TV or Radio without understanding and maybe counselling from your AD- and your Media agency?

Questions 252

Questions Company Nielsen Disqus 252

Bill Hartzer

MAY 26, 2010

Nielsen – this is one of the most well known, and trusted names in customer data analytics. Nielsen has several tools that its customers can use to find out what is happening with their brands within the social media realm. These are the top social media monitoring tools out there.

Cymfony 152

Cymfony Social Media Tools SM2 152

Mindjumpers

JULY 30, 2010

If someone doubts about buying a product or service and we can offer him or her good advice, based on our personal experience, knowing that they will be happy with what we advised them to buy, we are rewarded with gratitude and a positive sense of self-esteem. It’s about the pure joy when someone appreciates what we do.

Marketing 251

Marketing Nielsen Forums Groups 251

Firebelly

MARCH 5, 2010

You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Where do you start?

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Sprout Social

MARCH 8, 2017

Creating Campaigns Around Social Media Influencers. What Are Social Media Influencers? Social media influencers are power users who can help your potential customers make a buying decision through social networking. You can’t simply rely on one party to do all the heavy lifting when you’re working together.

Influencer 111

Influencer Social Media How To SEO 111

Webbiquity SMM

FEBRUARY 28, 2011

. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

List 155

List Twitter Brands Microsoft 155

Razor Social

MAY 15, 2019

At this stage of the funnel, you should see if the influencer campaign is moving people one step closer to buying your product. One way to figure this out is by looking at your social media audience sentiment towards your brand by performing sentiment analysis. Consideration. Well, first check if your brand reputation has improved.

Influencer 104

Influencer Social Media How To Campaign 104

Diva Marketing Blog

MAY 9, 2016

Danica Kombol : In 2009, Everywhere Agency won the Guinness World Record for the most socially networked message in #BEATcancer. In the “olden days” we’d have a phone conversation with that influencer seeking their advice on, say, the next gadget to buy. How and why did you come to include it in your offerings?

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

Danica Kombol : In 2009, Everywhere Agency won the Guinness World Record for the most socially networked message in #BEATcancer. In the “olden days” we’d have a phone conversation with that influencer seeking their advice on, say, the next gadget to buy. How and why did you come to include it in your offerings?

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 19, 2009

Liz was recently named among Nielsen's Power Mom 50 for 2009, and called one of ten Mommy 'Hood Gurus by Forbes. You want the blogger to pass the information on, through the blog, Twitter or another social network, and she or he is only going to do that if you give them something truly worth passing on.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Ignite Social Media

SEPTEMBER 26, 2016

CPG companies will benefit from being able to partner with Nielsen Catalina and they’ll have access to Oracle’s Lift API. And finally, buying things through Facebook chat bots is about to be much easier, as Facebook Messenger will allow payments from stored credit cards directly within the bot.

Social Networking 60

Social Networking News Nielsen API 60

Hootsuite

MARCH 3, 2022

We’re only going to focus on genuine engagement here, so you won’t find any info on buying likes or joining engagement pods (although here’s how that worked out for us on Instagram ). Calculate it on a post-by-post basis or for an entire campaign — for any social network. What does TikTok engagement mean?

Engagement 100

Engagement Tips Metrics Remix 100

Mindjumpers

AUGUST 1, 2012

Yesterday, Google announced that the Wildfire team would become part of the Google team, making Google able to offer a platform that helps companies manage their presence as well as ads across various social networks. Were it not for the social media revolution that you have all helped to create, Wildfire would not even exist.”.

Social Media Management 220

Social Media Management Platform Social Media Nielsen 220

Mindjumpers

MARCH 28, 2012

Survey Results: The majority of survey respondents, 78%, said CEO participation in social media leads to better communication, while 71% said it leads to improved brand image and 64% said it provides more transparency. CEO activity on social networks also appears to influence employees’ faith in their company.

Study 272

Study Activities Social Media Nielsen 272

Convince & Convert

NOVEMBER 20, 2013

I hate to say it, but the social-business industry has pushed crass commercialism to new levels aimed at getting customers to LIKE us, LOVE us and, above all, BUY from us. Social Marketing Speak. And then things got ugly, as marketers went extreme. And I went along with it. And that’s why I founded Addvocate.

Social Media 152

Social Media Sentiment Nielsen Reputation 152

Oktopost

JUNE 9, 2020

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. In addition, followers that comprise your employee networks are more likely to engage with your content because people tend to trust their peers more than they trust brands.

B2B 144

B2B Survey ROI Metrics 144

ProBlogger

MARCH 8, 2023

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. Sales – did your audience buy something? Reach How many people in the target audience is the blogger reaching?

Brands 32

Brands Metrics Blogger Survey 32

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

ProBlogger

APRIL 26, 2017

According to an eye-tracking study by the Jakob Nielsen group, viewer attention drops dramatically beyond the fold. To solve this problem, limit your sharing buttons to your top 2-4 networks. For example, Neil Patel uses just two social networks – Facebook and Twitter – on Quicksprout. Over to You.

Blogger 53

Blogger Conversation Nielsen Study 53

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

APRIL 6, 2010

Sharing this with my readers, very well laid out! link] Top ?

Brands 145

Brands Content Social Media Consultant 145

ProBlogger

JUNE 5, 2016

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. Sales – did your audience buy something? What you need to show: Anyone can buy or ‘game’ Instagram followers.

Brands 20

Brands Metrics Blogger Survey 20

Convince & Convert

SEPTEMBER 21, 2010

[link] Deidra Bodkin RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One [link] [link] Mia Novic Lastra Limited list of tools to consider, but great ?s s to ask before buying, ESP! Just like social networking sites, niche networks of practice and purpose, are powerful and unique.

Social Media 157

Social Media Radian6 Strategy SM2 157

Webbiquity SMM

JANUARY 24, 2012

And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. While certain aspects of social media have stabilized (e.g., How widely within an organization should social media tasks be distributed?

Social Media 190

Social Media Tips ROI Nielsen 190

Buffer Social

AUGUST 9, 2016

billion of which access the social network via mobile devices. Attention: People spend a lot of time on social networks. The ability to reach people early on in the buying process, before they are aware of their need, while capturing those who are aware of the need in a subtle way. Getting started.

Advertising 40

Advertising Facebook URL Campaign 40

Convince & Convert

APRIL 22, 2010

[link] [link] Carrie Bond RT @markwschaefer: RT @jaybaer: Is Social Media Too Big For Its Britches? link] [link] Michael Feldkamp Jay, I agree with you and love your visual representation of the levels of discourse and marketing on social networks. Is Social Media Too Big For Its Britches? Thanks @jaybaer! |

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

SEPTEMBER 20, 2010

One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you.

Social CRM 147

Social CRM Twitter B2B CoTweet 147