The Realtime Report

MARCH 31, 2014

Facebook to buy Oculus VR, maker of the Rift headset, for around $2B in cash and stock – last week Facebook announced the acquisition of Oculus VR, “the leader in virtual reality technology;” initial efforts will focus on gaming, but will expand to other experiences as well (TechCrunch). Let us know in the comments below.

Lithium 160

Lithium News Klout Foursquare 160

Webbiquity SMM

FEBRUARY 11, 2016

Showing your site’s security certificate in key areas of your site is a great idea as well, since new customers tend to need proof that will quell their fears before they buy. Social listening allows you to address negative sentiments immediately, especially if it involves key influencer and effectively stop a possible crisis in its tracks.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Oktopost

APRIL 26, 2024

This is often attributed to a lack of time and lack of buy-in from lawyers on the importance of employee advocacy. Mobile app Due to their busy schedules, social sharing when your lawyers are in the office simply may not be feasible.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Pixlee

SEPTEMBER 29, 2020

Using a mobile app or online service. Customers Buy From Companies That Resonate With Them. They’ll also help you gain a better insight into the overall sentiment of your brand and products or services. 3 Mobile App Metrics. Mobile or m-commerce is thriving. Purchasing goods or services online and in-store.

Engagement 90

Engagement How To Metrics Loyalty 90

Direct Marketing Observations

SEPTEMBER 30, 2014

I’ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime business value or b) a sentimental family value. Did you buy it? So, needless to say, there is a bit of an accumulation. Was it fun? Did we lose? Was it worth it?

Sentiment 196

Sentiment ROI Company Strategy 196

Twist Image

JUNE 12, 2014

How important is sentiment in the evaluation of a brand''s value? How many brands do we now see - active and engaged - online that have (without question) turned their brand sentiment around (think about airlines, banks, restaurants and more)? brand sentiment. mobile app. brand sentiment. mobile app.

Data 101

Data Sentiment Marketing Advertising 101

Twist Image

AUGUST 11, 2016

It's a known turn of phrase, but when it comes to mobile, technology, social media and consumers of today, it's a whole other story. A very senior marketing professional quipped to me the other day that mobile is a very expensive platform, and it's only getting harder and harder to justify the costs. What choice do you have?

Brands 40

Brands Mobile Sentiment Advertising 40

Twist Image

JANUARY 25, 2017

The sentiment is a pragmatic one: "everything is digital!" The sentiment is a romantic one: "we're not doing it, but if we kill that saying, we can claim that we do it all." They can appear in both the Web and mobile versions of Amazon. They make it easier to buy from Amazon. . They encourage impulse buys. .

Retail 40

Retail Sentiment Applications Mobile 40

Twist Image

SEPTEMBER 1, 2016

how cheap can we buy this spot for?" ). Full Steam Ahead ), but there is a sentiment that the major media companies are still being very protective of their respective networks, channels and properties. and not doing enough to move towards a world where video content will be consumed - primarily - on mobile devices. ad blocking.

Advertising 45

Advertising CPM Sentiment Mobile 45

Twist Image

DECEMBER 12, 2013

When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads) dances cheek to cheek with earned media (getting attention via media outlets without paying for it) and owned media (websites, blogs, e-newsletters and more). brand narrative.

Mobile 99

Mobile Newsletter Buy Brands 99

Pam Moore

SEPTEMBER 7, 2020

However, you just can't seem to get the budget approval nor the buy-in you need to be successful? If you answer no to any of these questions, then you need to go back to square one and create a real plan if you ever want to see the light of day for approval and buy-in of your “plan.”

eBook 78

eBook Social Media Template Templates 78

Twist Image

MAY 9, 2014

I came back to reading when I took a job working for Andy Nulman at a mobile content startup around fifteen years ago. People''s general sentiment is that they would love to read more, if only they could find the time. mobile content. mobile content. I stuck to my guns, though. I fell in love with reading. business book.

eBook 93

eBook Mobile YouTube Project 93

Convince & Convert

JULY 27, 2017

For one thing, they represent an important indicator of consumer sentiment. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. Someone interested in travel isn’t necessarily interested in buying a new car.

Tips 119

Tips Marketing Press Release Influencer 119

Twist Image

APRIL 25, 2013

it tells a story that captivates our imaginations and connects us to a brand - and to others who share in the brand sentiment. Data + Testing + Web + Mobile + Social + Local + Personalization = gold. Great advertising is magic. It does more than sell. It is art for money''s sake. and how much more change is about to occur.

Marketing 99

Marketing Advertising Sentiment Buy 99

Hootsuite

SEPTEMBER 16, 2022

JennyBot was available on Slush’s website and mobile app. This means they can interact with customers during the buying, and crucially, the discovery process. During the buying and discovery process, your customers want to feel connected to your brand. This positive sentiment spills over into customers’ attitudes about ATTITUDE.

Examples 96

Examples FAQ Insurance Retail 96

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

FEBRUARY 12, 2020

These ads appear in the Messenger inbox between Stories and click to full-screen story experiences on mobile. They are currently only available to buy with Instagram stories ads. How to find your Facebook Messenger Code on mobile: Open the Messenger Chats tab. Messenger Stories Ads. Sponsored Messages. — A.N.T.

Facebook 145

Facebook HootSuite Badge Survey 145

Convince & Convert

APRIL 1, 2016

Not a lot of positive sentiment there. billion daily active users and they’re about to open their doors to bots in their extremely popular Messenger app (now the default way to send messages from a mobile device). to buy them. A quick poll around the office gathered the following words associated with “bots”: spam. Transformers.

iPad 60

iPad Sentiment Sports Upcoming 60

Later

AUGUST 10, 2020

Instagram’s Jon Youshaei recently hosted a live session to demo exactly how the new feature will work: The session showed how viewers can buy a badge during a broadcast and select from 3 levels of “hearts” — each with a different pricing tier. Viewers can buy one heart for $0.99, two for $1.99, or 3 for $4.99.

Small Business 103

Small Business Features Instagram Badge 103

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Use data analytics to monitor sharing and customer sentiment. Create novel content or mobile apps, for example. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Test the effectiveness of various approaches. Like this post?

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Razor Social

MARCH 30, 2016

They could be talking about buying a relevant product or service or asking questions about it. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” ” Sentiment analysis has a bad name because it’s never 100% accurate. Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Hootsuite

MAY 18, 2023

Use vertical content Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format. This sentiment isn’t limited to a particular locale, language or culture. more likely to buy something if a sponsored video is humorous.

Video 112

Video HootSuite How To UGC 112

Twist Image

AUGUST 20, 2011

This is especially true as we start to have so many devices (desktops, netbooks, laptops, mobile phone, tablets), each with different display specs. The tough part has been sentiment - truly knowing what the person thinks instead of just using technology to decipher words. brand sentiment. bitcurrent. boingboing. book reading.

iPad 93

iPad iPhone Sentiment Data 93

Buzzlogix

SEPTEMBER 4, 2017

If they choose not to tell the whole world about the mistreatment they have received, they still may never again buy from your brand. When you do, you build a sense of community among your audience that will lead to positive sentiment. When that happens, they can unleash a barrage of criticism for the whole world to see.

Reputation 49

Reputation Social Media Social Networking Sentiment 49

Diva Marketing Blog

JULY 11, 2014

Only now you can chat with your friends about the show, play a few Walking Dead games and perhaps even buy that cute dress one of the actresses is wearing. CivicScience''s platform is used by consumer brand and media clients to quickly and deeply understand consumer sentiment and behaviors. .

Research 83

Research Smart Phone Aggregator iPad 83

Convince & Convert

JULY 27, 2017

For one thing, they represent an important indicator of consumer sentiment. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. Someone interested in travel isn’t necessarily interested in buying a new car.

Tips 60

Tips Marketing Press Release Influencer 60

Bill Hartzer

NOVEMBER 2, 2021

The mark consists of a blue geometric design consisting of two loops, and the word META in black.”). Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

FEBRUARY 7, 2024

Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics. Understanding sentiment helps you deliver better experiences and improve customer satisfaction. And there’s more.

Tools 95

Tools Sentiment Marketing Reputation 95

Convince & Convert

MAY 29, 2013

As digital and mobile become ever more pervasive in our lives as consumers, so marketers need to tap into that and meet the demands of today’s connected consumer. Or maybe they’re further down the road and ready to buy ( Purchase stage). This goes for both performance marketers (where I’d place myself) and brand marketers.

Influencer 146

Influencer Marketing ROI Hubspot 146

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.”

Social Media 113

Social Media Strategy Apple iPhone 113

Diva Marketing Blog

JULY 11, 2014

Only now you can chat with your friends about the show, play a few Walking Dead games and perhaps even buy that cute dress one of the actresses is wearing. CivicScience's platform is used by consumer brand and media clients to quickly and deeply understand consumer sentiment and behaviors. .

Research 40

Research Smart Phone Aggregator iPad 40

Myrland Marketing

OCTOBER 6, 2010

7) “There are over 150 million Facebook users accessing FB via mobile device.&# 8 ) &# What is your mobile strategy right now for Facebook?&# 25) “Just documenting sentiment isn’t enough. 31) “Target will soon be selling Facebook gift cards to buy what will soon be sold there.&# Empathy.&#

Facebook 88

Facebook Social Media WordPress Syndication 88

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Mobile messaging apps are taking over, or are they? Our industry moves rapidly. Google tweaks its algorithm constantly.

Social Media 40

Social Media Metrics B2B Team 40

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Purchasing behavior : Breaks down your audience’s buying style and the types of consumer goods they favor. Mobile footprint : Informs you about which wireless carrier and device your audience is using.

Metrics 40

Metrics Twitter Comparison Report 40

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. Focus your marketing efforts on potential customers who are already intending to buy.

Directory 145

Directory Tools HootSuite Twitter 145

Social Media Strategies Summit

JANUARY 2, 2020

More and more consumers are using their mobile phones to make holiday purchasing decisions. 75% of Thanksgiving weekend shoppers turned to mobile to research and make purchases, while younger generations also utilized social platforms to track sales and promotions. Here’s our round-up of the top 8 holiday campaigns for 2019. #1

Campaign 134

Campaign Retail Loyalty Marketing 134

Hootsuite

NOVEMBER 13, 2019

The act of buying products or services isn’t necessarily about fitting in with trends or ‘what’s cool.’ Due to the increased level of mobilization made possible by technology, Gen Z doesn’t distinguish between friends they have “in real life” and friends they have on the internet. They prefer mobile.

Marketing 111

Marketing Survey Mobile Trends 111