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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. A few statistics….

SMS 187
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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Many online marketing analysts predict that representation on sites like Facebook is quickly becoming just as important as a website for one simple reason. Tourism/Travel/Hospitality.

Industry 231
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How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

With the huge number of communication channels available including emails, websites, and iPhone apps plus the ever-increasing number of social media channels such as Twitter, LinkedIn, Facebook Google + and YouTube, it is no wonder that maintaining consistent branding has become somewhat of a challenge to the digital age marketer.

Brands 185
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277
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Weekly Roundup: Around The World

Waxing UnLyrical

This assumes that while I was sipping my morning tea on my deck, Back Yard Squirrel hasn’t chucked an acorn or several my way to brain me into buying a new bird feeder he can get into. See, I love traveling. British holidays are not that bad , from Darren Cronian ‘s Travel Rants. He broke the last one. Off we go.

Travel 125
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Fetching Friday – Resources Mashup & Within Two Worlds

Kikolani

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 10 Email Marketing Tips for Bloggers – Ten tips for bloggers to help you improve the email marketing strategy for your blog. The Resources Mashup. Blogging / Content. Business / Career.

Mashup 113
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Collaborating and Investing in Green Innovations | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Collaborating and Investing in Green Innovations Written on April 20, 2010 by Justin Levy in environmental , innovation 11 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.