The Marketing Blog

SEPTEMBER 19, 2010

Fast forward to 20 September 2010 i.e. today where I just finished reading Kapil Ohri’s latest write-up on afaqs.com which talks about Poken – a USB enabled pen drive type social business card device. The device allows users to exchange their contact details and social networking profile within a few seconds.

Social Networking 240

Social Networking Web 2.0 iPhone Mobile 240

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you don’t buy the extended warranty it costs you just to call and try to get help. Apple is never about the customer but their own bottom line and not begin engaged with the customers about issues through social media shows this even further. I’m going to ask Apple to buy me a Zune. Is that even professional?

Apple 154

Apple Twitter Forums Policies 154

Koka Sexton

NOVEMBER 14, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Super list of 50 social media links Have you ever wanted to know more about how to make a huge impact in social networking? The “Middleman” of Social Media is Your Friend The Next Evolution of Social Media… You can’t handle the truth!

List 85

List Social Media StumbleUpon Blogosphere 85

Social Media Strategery

AUGUST 9, 2009

Mon, Aug 10, 2009 Best Practices Well, it’s been an interesting couple of weeks in the world of social media and IT security. by Steve Radick on Social Media [.] link] JenineHoodAtoji (Jenine Hood A) Twitter Comment Social Media and IT Security: Adversaries or Partners? Heroes At the Gov 2.0

Gov 2.0 86

Gov 2.0 Social Media MySpace Web 2.0 86

Social Media Strategery

DECEMBER 22, 2008

Asking these (and there are many more – this is just a sampling) questions will help your organization (offense) be prepared for what social media (receivers) will enable. best practices , government , government 2.0 , public sector , social media , web 2.0 tools) and with their customers (using Web 2.0

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Buzz Marketing for Technology

JUNE 27, 2008

« NBA Launches Social Network | Main. Everyday I come across something on the web that I want to save for future reference. Micro Persuasion. Steve Rubel explores the impact of digital trends on business, culture, media and marketing. Data Shows English Blogosphere Has Peaked » Sunday, February 25, 2007.

Bookmarklet 238

Bookmarklet Yahoo RSS Feed 238

Social Media Strategery

DECEMBER 13, 2008

Of course, it’s a stupid argument and there’s no relationship at all, but some people will always be afraid of this social media/Web 2.0 They prefer static Web sites that people must visit. They prefer static Web sites that people must visit. Other important people were CC’ed on this E-mail.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

JANUARY 17, 2009

It’s about the group of people who self-organize a Government 2.0 It’s about the IT specialist who starts an entire social network dedicated to Government 2.0 Speculating about Obama’s CTO or the impact this Administration will have on Government 2.0 in his spare time. keep it up. keep it up.

Gov 2.0 93

Gov 2.0 Social Media Wiki Technorati 93

Buzz Marketing for Technology

JUNE 27, 2008

Onto the good stuff… I was fortunate enough to be asked to contribute at the e-Learning Guild in two different forums this week: Tony Karrer , hoodwinked Brent Schelenker , Steven Downes and yours truly to talk about Web 2.0 (and This is also one of the coolest things about Web 2.0 Learning Matters! April 13, 2007.

Web 2.0 113

Web 2.0 Wiki OpenID Virtual World 113

Buzz Marketing for Technology

JUNE 27, 2008

The lack of understanding between busy and burst goes beyond just the inability of the busy to see the value in using Web 2.0 Best-buy has adopted the phrase performance-based, as opposed to time-based workflow. frogpond _ Innovationsberatung » Web 2.0 Anne Truitt Zelenka » On Covering Web 2.0

Wiki 247

Wiki Web 2.0 RSS Products 247

Social Media Strategery

OCTOBER 19, 2008

The best that you can hope for is to build a solid fundamental knowledge of the principles of social media and use the tools and relationships that you’ve built to stay on top of the latest trends. Start by understanding what social media/new media/Web 2.0 Mobilizing Generation 2.0 Organization, Web 2.o

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Bare Feet Studios

DECEMBER 4, 2008

They take things and make them into something they are not, to trick us into buying them. The lesson of social media is that people often actually like the plain old dog without the pink head dress as much or more. People love to buy and advertising is one of the most powerful ways of helping people find things to buy.

Advertising 40

Advertising Upcoming Tourism Buy 40

Social Media Strategery

SEPTEMBER 28, 2009

Development Social Media An Awesome Interview with the Founder of GovLoop, Steve Ressler Mon, Sep 28, 2009 Government 2.0 Managing Your Time While Managing Your Social Media My Gov 2.0 Heroes At the Gov 2.0 Will I See You at the Gov 2.0 Facebook firewall gov20 government government 2.0

Gov 2.0 89

Gov 2.0 Collaboration Communities Web 2.0 89

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Social Media Strategery

DECEMBER 30, 2008

Proactively reach out to more senior leaders in my organization to teach them about social media – One of the biggest challenges that I’ve had in gaining buy-in for our internal social media efforts is that senior leaders often don’t understand how a blog will help them in their day to day life.

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Lesson # 2 Know What Web 2.0 on the subject of understanding Web 2.0.

Class 274

Class Social Media Web 2.0 Wiki 274

Techipedia: Tamar Weinberg

JUNE 3, 2010

This is especially true of other social networks, especially ones where you were originally untrusted. (Thankfully, now I am.) As you consistently interact with them, offering value and reason to continue following you, that relationship — and even the brand awareness — grows stronger.

Social Media 221

Social Media Marketing Digg Consultant 221

Bare Feet Studios

AUGUST 20, 2008

It also lets anyone anywhere buy a t-shirt and help us promote the Podcamp Hawaii brand. We used Spreadshirt , because it is a social web application. Used to be “Planning a Web 2.0 Set up a Logo Shop to Sell T-Shirts Since our event is free, we decided to let people purchase their own t-shirts. Conference.&#

Eventful 40

Eventful Social Media Conference Badge 40

Convince & Convert

JULY 20, 2012

Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). At one point, Digg was the poster child for Social Media and Web 2.0 Listen Now. The RSS feed is: [link]. DJ Waldow: No comment.

Digg 113

Digg Communities MySpace YouTube 113

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Unfortunately for Digg, the savviest users of the bunch have also been the most vocal about Digg thus far (save for the few blogs that cover everything web 2.0 If you also ask me, Digg has had a lot of vocal supporters and those voices are going to be preaching about other social networks now.

Digg 100

Digg Social Media Upcoming Ustream 100

Socialized

OCTOBER 24, 2009

I think one of the issues here is the inflation of language so pervasive in social networking. based interactive marketer Rosetta, found that 59% of the 100 leading retailers, including Best Buy, Kohl’s and Wal-Mart, are using Facebook. Web Business Fan Pages. Watch out for overposting.

Facebook 199

Facebook Tips Web 2.0 Retail 199

Bare Feet Studios

MARCH 1, 2009

I would have liked to point this campaign to my San Francisco friends, who also happen to be active web users, who themselves have a large “following&# via blogs, social networks, Twitter, et al. Just when I was about to give up hope, I decided to click the Share link, hoping to see links to my favorite social networks!

Tourism 40

Tourism Campaign Sites Social Media 40

Techipedia: Tamar Weinberg

MAY 5, 2010

Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral). Buy something, get something. Aggregate Your Other Social Streams If you’re only on Facebook, this step isn’t for you. If so, don’t.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MARCH 10, 2008

Lacy : When you compare Web 1.0 and Web 2.0, I think that fewer companies are as successful in the Web 2.0 Google and Microsoft are going after social networks and some people feel aren’t monetizable. There was a similar thing in 2006 when Yahoo was going to buy the company.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Proactive Report

JULY 14, 2010

From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships. Companies that leverage social networking, content and knowledge assets will be those best positioned for future success.

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. guru, shows how to leverage Web 2.0

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JUNE 16, 2010

If your colors are green and white, use those colors all over your social profiles. Integration Audit Am I integrating my social media profiles? When you integrate your profiles, you help build the relationships you have already started on each social site. Am I integrating offline marketing with my social profiles?

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

JULY 29, 2010

My solution has been to respond with a note that the publisher doesn’t allow me to distribute that material (that’s true) and suggest that they buy a copy of the book that includes a CD. Reply Carri Bugbee July 30, 2010 at 5:00 am Todd, can I buy you lunch and pick your brain??? You get the idea. Yet people always ask!)

Products 267

Products Consultant Price Social Media 267

Kikolani

NOVEMBER 29, 2010

Her latest posts include How to Remove 3rd Party Apps from Facebook , Management Issues: Social Marketers and Personal Updating at Work , and Imagine a Social Media World Without Your Business In It. Arie is a social media savvy web 2.0 Follow her @socialbigtop on Twitter. Follow her @thecreativepenn on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

APRIL 8, 2010

Audiences there are large, but they are there to connect, not to buy. Companies need to leverage different social media channels if they want buyers. You know, going back to my own history, Facebook [Fan Pages] and Twitter weren’t around when I started offering social media strategy.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JULY 21, 2008

She did receive many gifts, and emails circulated frequently taking up collections: “We want to fill her room with flowers, buy her a digital camera, a scanner, send her to Disney World&#. People did donate, and when the hoax came to light federal authorities were notified, but in the end no charges were brought.

Social Media 104

Social Media StumbleUpon Communities MySpace 104

Techipedia: Tamar Weinberg

MARCH 10, 2010

There are those of us that dive into Social Media (and SEO to a degree) as a hobby – that is, for FUN. Thankfully, I’ve surrounded myself with some excellent seo talent, signed up for many trusted blogs RSS Feeds in the seo, ppc, social media marketing space. Oh…and I MAKE them buy your book… hehee~!

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JULY 2, 2010

Facebook is not just a social network anymore; it is a society. Having a simple, yet totally functional design, is a reason why I have could say that Facebook is my winner among all social networks of its kind. Moreover, allowing users to “try before they buy&# was incredibly clever and keeps the hype strong.

Facebook 111

Facebook Web 2.0 MySpace API 111

Buzz Marketing for Technology

JUNE 27, 2008

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Buy an easy-to-remember, easy-to-spell, content-appropriate domain name if you can. A really nice layout doesn’t have to cost a lot, but shows you’re more than a social media dabbler. Be sure to stay aware of those.

Social Media 280

Social Media Brands Technorati RSS 280

Webbiquity SMM

JUNE 6, 2011

Social Networking: Like Falling In Love. Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). |Dan

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Techipedia: Tamar Weinberg

JULY 7, 2010

Their social media efforts were spearheaded by a guy who looks like a nice dude, but after studying his personal Twitter feed, it was almost the same kind of thing: the process was almost wholly automated. And it doesn’t help for marketing — at least not the social kind. Who was he, I wondered, and was he credible?

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

MARCH 24, 2010

I typically tell those kinds of people that they can go to hell or that they can buy an advertisement or an hour of consulting. Other ways to get attention are to buy ads in some well read spots, participate in the target market in a meaningful way for a while before you launch, and/or to develop an affiliate program.

Influencer 278

Influencer How To Press Release Blogger 278