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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Foursquare!

Industry 231
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5 Stories and a video to help make sense of Facebook Deals

Firebelly

Facebook announced Facebook Deals for Places during the Facebook Mobile Event earlier this week. The success of group-buying services such as Groupon and flash sale sites like Gilt has demonstrated that consumers will jump at the chance of a good deal. Here is a quick video explaining how the new Deals program works for businesses.

Video 189
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Link Love Monthly: Best of November 2010 [experimental]

SocialFish

To succeed in social media, set aside your marketing plan {Grow}. KLM surprises travelers to see ‘how happiness spreads’ (About Foursquare). Why You Should Care About People That Visit Your Site But Will Never Buy Anything (Flowtown Blog). The Big(ger) Marketing Shift (Mitch Joel).

Postrank 168
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Danish Startup ‘Podio’ Keeps Store in San Francisco [interview]

Mindjumpers

The amount of launches, conferences, buzz and events taking place each day is incredible, so standing out from the crowd is crucial. People can walk in from the street and talk to us, try our product and eventually buy it.”. In each city they will host events, workshops and maybe even a pop-up Podio store.

Startup 195
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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.

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How Arena Stage Uses Initiators to Grow its Audience

Waxing UnLyrical

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. It did feel like a special event. Is that smart, or what?

Vocus 198
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This Week in Social Media – 5/15/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.